Product List
GET /services/catalog/products?format=api&page=70551
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This succinct guide will show you how DB2 with pureScale can deliver transparent application scalability, the ability to deliver agile-like computing to your transaction systems, and extreme availability.</p>\n\n<p>This book, together with IBM DB2 9 New Features (McGraw-Hill, 2007) and Break Free with DB2 9.7 (McGraw-Hill, 2009), provides you with the comprehensive knowledge you need to get started with the latest DB2 release. Try the new features by downloading DB2 Express-C 9.7--it is free to develop, deploy, and distribute (with no user and database size limitations) and features pureXML technology. Go to ibm.com/db2/express.</p>\n\n Discover the benefits your business can achieve with the agility provided by DB2 pureScale\n\nFind out how applications can be transparently scaled\n\nReduce the risk and cost of business growth through umlimited capacity", "author": "Paul Zikopoulos, Aamer Sachedina, Matthew Huras, Paul Awad", "slug": "db2-purescale-risk-free-agile-scaling-583709-9780071752411-paul-zikopoulos-aamer-sachedina-matthew-huras-paul-awad", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071752411.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583709", "product_url": "/app/ecom/book/583709/db2-purescale-risk-free-agile-scaling-583709-9780071752411-paul-zikopoulos-aamer-sachedina-matthew-huras-paul-awad", "bisac_codes": [ "COM021000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071752404", "EISBN13": "9780071752411", "EISBN10": "0071752412" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796388" } } } }, { "type": "Product", "id": "00010000583708", "attributes": { "name": "Water in Karst", "subtitle": "Management, Vulnerability, and Restoration", "description": "A complete guide to the management and restoration of water in karst environments\n\n<p>Written by the co-chair of the Karst Commission of the International Association of Hydrogeologists, this book addresses the unique challenges related to the characterization, management, and protection of karst aquifers, which are present on all continents and numerous oceanic islands. Water in Karst describes karst hydrogeology and hydrology, surface watergroundwater interactions, site investigation, data collection, delineation of drainage areas, groundwater extraction, regulatory issues, and water vulnerability and restoration. Predictive modeling methods and solutions to resource contamination and overexploitation are included. Photos, diagrams, and an eight-page color insert illustrate the concepts presented in this practical, comprehensive reference.</p>\n\n<p>WATER IN KARST COVERS:</p>\n\n Karst aquifers\n\nFlow measurements and analysis\n\nDrainage areas in karst\n\nGeneral principles of water management\n\nRegulations and education\n\nPredictive models\n\nFloods, droughts, and climate change\n\nGroundwater extraction\n\nEngineering regulation of karst aquifers and springs\n\nVulnerability of water in karst\n\nRestoration of water in karst", "author": "Neven Kresic", "slug": "water-in-karst-583708-9780071753340-neven-kresic", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071753340.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583708", "product_url": "/app/ecom/book/583708/water-in-karst-583708-9780071753340-neven-kresic", "bisac_codes": [ "TEC010010", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071753333", "EISBN13": "9780071753340", "EISBN10": "0071753346" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791146" } } } }, { "type": "Product", "id": "00010000583707", "attributes": { "name": "The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency", "subtitle": "", "description": "The breakthrough marketing strategy from the world's most innovative advertising agency\n\n<p>One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.</p>\n\n<p>The Dentsu Way shares proven tactics for getting your message to consumers and creating \"scenarios\" to move them through calibrated Contact Points to meet whatever specific goal you set.</p>\n\n<p>This game-changing book:</p>\n\n Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields\n\nIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST\n\nProvides nine of Dentsu's newest original tools and analysis methods\n\n\n\n<p>Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.</p>", "author": "Kotaro Sugiyama, Tim Andree", "slug": "the-dentsu-way-secrets-of-cross-switch-marketing-from-the-worlds-most-innovative-advertising-agency-583707-9780071752787-kotaro-sugiyama-tim-andree", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071752787.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583707", "product_url": "/app/ecom/book/583707/the-dentsu-way-secrets-of-cross-switch-marketing-from-the-worlds-most-innovative-advertising-agency-583707-9780071752787-kotaro-sugiyama-tim-andree", "bisac_codes": [ "BUS043040", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071748124", "EISBN13": "9780071752787", "EISBN10": "0071752781" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794092" } } } }, { "type": "Product", "id": "00010000583706", "attributes": { "name": "Managing Oracle Fusion Applications", "subtitle": "", "description": "Master Oracle Fusion Applications\n\n<p>Administer a fully integrated application management framework across your enterprise using the detailed information contained in this Oracle Press guide. Managing Oracle Fusion Applications first explains key principles and then logically groups utilities into practical, ready-to-use toolboxes. Learn how to build lifecycle models, deliver dynamic business intelligence, optimize performance, mitigate risk, and integrate the latest Web 2.0 and social networking features. Compliance, security, and testing techniques are also covered in this comprehensive resource.</p>\n\n Understand the components and architecture of Oracle Fusion Applications\n\nPlan, develop, and implement an effective application management plan\n\nResolve reliability issues with Oracle Enterprise Manager\n\nConfigure and deploy applications from the Oracle WebLogic Server Administration Console\n\nAdjust run-time parameters using Java Management Extensions and MBeans\n\nGenerate and distribute reports using Oracle Business Intelligence 11g\n\nEstablish solid user authentication, access control, and data protection policies\n\nWork with Oracle Fusion Governance, Risk, and Compliance Intelligence", "author": "Richard Bingham", "slug": "managing-oracle-fusion-applications-583706-9780071750349-richard-bingham", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071750349.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583706", "product_url": "/app/ecom/book/583706/managing-oracle-fusion-applications-583706-9780071750349-richard-bingham", "bisac_codes": [ "COM088000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071750332", "EISBN13": "9780071750349", "EISBN10": "0071750347" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761795" } } } }, { "type": "Product", "id": "00010000583705", "attributes": { "name": "Conversations That Win the Complex Sale (PB)", "subtitle": "", "description": "Win more deals with the perfect sales story!\n\n<p>Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.<br/>\nKaren Quintos, CMO and SVP, Dell Inc.</p>\n\n<p>The concepts outlined in this book are critical skills to building a world-class presales organization.<br/>\nKen Hamel, Senior Vice President, Global Solutions and Presales, SAP</p>\n\n<p>Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. Weve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.<br/>\nJerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company</p>\n\n<p>The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!<br/>\nKen Powell, Vice President, Worldwide Sales Enablement, ADP</p>\n\n<p>The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.<br/>\nAron Ain, CEO, Kronos</p>\n\n<p>About the Book:</p>\n\n<p>In todays highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competitionor you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their storythe one in which they are the heroes and they achieve success.</p>\n\n<p>Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.</p>\n\n<p>Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.</p>\n\n<p>With Conversations That Win the Complex Sale, youll learn how to:</p>\n\nDifferentiate yourself from the competition by finding your Value Wedge\n\nAvoid parity in your value propositions by creating Power Positions\n\nCreate a message that can literally double the number of deals you close\n\nSpike customer attention and create Wow in your conversations\n\nProve all your claims without resorting to lists of boring facts and statistics\n\n\n\n<p>Your competitors are out there telling their own corporate storya story customers dont want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.</p>\n\n<p>Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in todays crowded markets.</p>", "author": "Erik Peterson, Tim Riesterer", "slug": "conversations-that-win-the-complex-sale-pb-583705-9780071752589-erik-peterson-tim-riesterer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071752589.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583705", "product_url": "/app/ecom/book/583705/conversations-that-win-the-complex-sale-pb-583705-9780071752589-erik-peterson-tim-riesterer", "bisac_codes": [ "BUS058000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071750905", "EISBN13": "9780071752589", "EISBN10": "0071752587" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795920" } } } }, { "type": "Product", "id": "00010000583704", "attributes": { "name": "Color Atlas and Synopsis of Cardiovascular MR and CT (SET 2)", "subtitle": "", "description": "Interpret, Diagnose, and Treat with this Case-Based Atlas of Cardiac Images\n\n<p>INCLUDES DVD WITH VIDEO SEGMENTS OF ABNORMAL READINGS</p>\n\n<p>Color Atlas and Synopsis of Cardiovascular MR & CT does more than help you interpret cardiac and vascular CT and MR images it also provides valuable guidance on the diagnosis and management of patients undergoing those tests.</p>\n\n<p>Presented in a concise, easy-to-read design that is perfect for busy clinicians, the book features a comprehensive collection of more than 360 cardiac images and includes coverage of normal anatomy, radiographic anatomy, indications, contraindications, interpretations, and patient management. To add real-world clinical relevance, each topic includes case scenarios keyed to state-of-the-art illustrations. Many chapters open with a concise yet informative introduction, and each chapter concludes with references for further study.</p>\n\n<p>Color Atlas and Synopsis of Cardiovascular MR & CT opens with informative chapters on the fundamentals of cardiovascular magnetic resonance and the basics of coronary and cardiovascular computed tomography.</p>\n\n<p>Topics include:</p>\n\n Ischemic Myocardial Disease\n\nCoronary Artery Disease\n\nAcquired Nonischemic Myocardial Disease\n\nGenetic Myocardial Disease\n\nCardiovascular Magnetic Resonance in Valvular Heart Disease\n\nThe Aorta\n\nCongenital Heart Disease\n\nCardiac Masses\n\nPericardial Disease\n\nPulmonary Hypertension", "author": "Subha V. Raman", "slug": "color-atlas-and-synopsis-of-cardiovascular-mr-and-ct-set-2-583704-9780071829588-subha-v-raman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071829588.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583704", "product_url": "/app/ecom/book/583704/color-atlas-and-synopsis-of-cardiovascular-mr-and-ct-set-2-583704-9780071829588-subha-v-raman", "bisac_codes": [ "MED010000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071747349", "EISBN13": "9780071829588", "EISBN10": "007182958X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793763" } } } }, { "type": "Product", "id": "00010000583703", "attributes": { "name": "Project Planning, Scheduling, and Control: The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget , Fifth Edition", "subtitle": "The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget", "description": "<p>All you need to execute a project perfectly</p>\n\n<p>A new edition of the classic project management book is here, revised and updated with even more guidelines and real-world examples. This expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional exam.</p>\n\n<p>The standard guidebook in the Project Management field for over 20 years Project Planning Scheduling and Control now offers more strategies for dealing effectively with team members, clients, senior managers and other key stakeholders and is the perfect prescription for project success.</p>\n\n<p>NEW TO THIS EDITION:</p>\n\nChapters on Full-spectrum Project Management and how to manage a virtual project team\n\nManaging and facilitating project meetings\n\nTechniques for dealing with contractors\n\nGuidelines for setting up a project office", "author": "James P. 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Bogle stumbled upon mutual funds by accident in 1949 as a college student at Princeton. In his junior year, he read a Fortune article about the burgeoning fund industry that sparked his interest, and he wrote his now famous senior thesis about it.</p>\n\n<p>What began as an intellectual pursuit would turn into Bogles life mission. The House That Bogle Built chronicles the years of Bogles development from college whiz kid into a titan of the mutual fund industry and shareholder advocatehighlighting his creation of the Vanguard Group and the Vanguard 500 Index Fund and his frequent battles to shake up the status quo. It takes you through the two decades he spent running Vanguard, until his forced retirement in 1999, and discloses what he thinks about the fund industry today.</p>\n\n<p>Bogle has always stood out for his extraordinary talents in math, analysis, management, and investing. But his most noteworthy trait is his most basic: his humanism in an industry not exactly famous for placing people over profit. Its Bogles dedication to clients interests above all else that has earned him the reputation as the conscience of the investing industry.</p>\n\n<p>In his ninth decade of life, Bogle is remarkably candid about the role he plays at Vanguard todayand about his opinion of Jack Brennan, his successor. How do you keep Vanguard a place where judgment has at least a fighting chance to triumph over process? he asks. Skeptical but never defeatist, Bogle maintains a retired-but-active status at the company, keeping a close watch over those now at the helm of Vanguard.</p>\n\n<p>The House That Bogle Built reveals one of the investing worlds most fascinating and complex figures. A dogged advocate of shareholder democracy, he was a self-confessed dictator at Vanguard. A brilliant mathematician, he is more interested in people than numbers. Fiercely competitive, he bemoans the cut-throat approach that drives his industry of choice. Always, though, Bogle places the good of the client before anything elsea practice that has become steadily rarer in his business.</p>\n\n<p>The House That Bogle Built provides an insightful look at the past, present, and future of one of todays largest industries, through the eyes of one of its most influential pioneer.</p>", "author": "Lewis Braham", "slug": "the-house-that-bogle-built-how-john-bogle-and-vanguard-reinvented-the-mutual-fund-industry-583702-9780071751155-lewis-braham", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071751155.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583702", "product_url": "/app/ecom/book/583702/the-house-that-bogle-built-how-john-bogle-and-vanguard-reinvented-the-mutual-fund-industry-583702-9780071751155-lewis-braham", "bisac_codes": [ "BUS036000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071749060", "EISBN13": "9780071751155", "EISBN10": "0071751157" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794488" } } } }, { "type": "Product", "id": "00010000583701", "attributes": { "name": "The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E", "subtitle": "", "description": "Make simple sense of complex financial information!\n\n<p>The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff?</p>\n\n<p>This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks you through:</p>\n\n The essential concepts of finance, so you can ask intelligent questions and understand the answers\n\nVital statements and reports, with sections on pro forma financial statements and expensing of stock options\n\nThe auditing process--what is measured, how it's measured, and how you can help ensure accuracy and completeness\n\n\n\n<p>With chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers serves as a virtual professor, providing the curriculum you need to crunch the numbers like a pro!</p>", "author": "H. George Shoffner, Susan Shelly, Robert A. 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The Atlas of Emergency Radiology is filled with diagnostic images for the full spectrum of acute conditions and emergencies.</p>\n\n Filled with 1,484 figures that demonstrate clinical findings\n\nConcise text solidifies your grasp of clinical and imaging correlations and includes: Radiographic summary\n\nClinical implications\n\nRadiographic pearls\n\n\n\n\n\nUnique, up-to-date chapter on pediatric problems reviews the full range of medical issues associated with children", "author": "Jake Block, Martin Ivanov Jordanov, Lawrence B. Stack, R. 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Beginners can produce tangible results within minutes, and experienced users can achieve truly professional results. Programming and Customizing the PICAXE Microcontroller, Second Edition, has been fully updated for the latest hardware and software upgrades, and shows you, step by step, how to take full advantage of all the capabilities of the PICAXE and build your own control projects.</p>\n\n<p>This practical guide is packed with helpful illustrations, detailed examples, and do-it-yourself experiments. 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This book is your first step to adventure on the water, with everything you need to know, from buying a kayak to dressing for the water.</p>\n\n<p>Updates include:</p>\n\n New photos throughout showing new boats, equipment, stretching, and repair techniques\n\nA new section on used boats and how to shop for them\n\nExpanded sections on: boat materials section to include the newer laminates; buying a new kayak; use of GPS for navigation; family paddling; Planning Your Dream Trip; Taking Care of Your Stuff to include more retrofit and repair information on a wider range of boat and paddle material\n\nImprovements in materials and more data on hypothermia;\n\nChanges in safety technique descriptions reflecting the new equipment on the market\n\ninformation on stretching, proper posture in a kayak, and easy modifications to kayak seats for more comfortable paddling\n\n\n\n<p>Topics include: Getting Ready; Kayaks; Accessories and Clothing; Getting to Know Your Kayak; Controlling Your Kayak; Getting Into and Out of the Water; Real Life Paddling; Finding Your Way: Kayak Navigation; Trip Logistics; Group safety; Kayak Camping; Planning Your Dream Trip; Taking Care of Your Stuff</p>", "author": "Shelley Johnson", "slug": "the-complete-sea-kayakers-handbook-second-edition-583698-9780071748711-shelley-johnson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071748711.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583698", "product_url": "/app/ecom/book/583698/the-complete-sea-kayakers-handbook-second-edition-583698-9780071748711-shelley-johnson", "bisac_codes": [ "SPO025000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071747110", "EISBN13": "9780071748711", "EISBN10": "0071748717" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021763056" } } } }, { "type": "Product", "id": "00010000583697", "attributes": { "name": "Oracle Database Administration for Microsoft SQL Server DBAs", "subtitle": "", "description": "Apply Your SQL Server DBA Skills to Oracle Database Administration\n\n<p>Use your SQL Server experience to set up and maintain a high-performance Oracle Database environment. Written by a DBA with expertise in both platforms, Oracle Database Administration for Microsoft SQL Server DBAs illustrates each technique with clear explanations, examples, and comparison tables. Get full details on Oracle Database intervals, creation assistants, management techniques, and query tools. High availability, disaster recovery, and security procedures are also extensively covered in this comprehensive Oracle Press guide.</p>\n\n Install and configure Oracle Database on Windows or Linux systems\n\nAdminister and monitor databases from Oracle Enterprise Manager\n\nImplement robust security using roles, permissions, and privileges\n\nBack up and restore databases with Oracle Recovery Manager\n\nUse the Oracle cost-based optimizer to tune performance\n\nWrite, debug, and execute PL/SQL queries using Oracle SQL Developer\n\nMaximize availability with Oracle Real Application Clusters\n\nBuild standby and failover servers using Oracle Data Guard", "author": "Michelle Malcher", "slug": "oracle-database-administration-for-microsoft-sql-server-dbas-583697-9780071744300-michelle-malcher", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071744300.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583697", "product_url": "/app/ecom/book/583697/oracle-database-administration-for-microsoft-sql-server-dbas-583697-9780071744300-michelle-malcher", "bisac_codes": [ "COM021000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071744317", "EISBN13": "9780071744300", "EISBN10": "0071744304" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762366" } } } }, { "type": "Product", "id": "00010000583696", "attributes": { "name": "Just Promoted! A 12-Month Road Map for Success in Your New Leadership Role, Second Edition", "subtitle": "", "description": "Hit the ground runningwith hundreds of practical, proven suggestions, examples, and tools to help you navigate the challenges of the fi rst critical year in your new leadership role.\n\n<p>\"Straightforward advice that can be immediately understood and acted upon. I wish this book had been published three years ago, when I was planning my transition to The Conference Board.\" -- Jon Spector, CEO, The Conference Board</p>\n\n<p>\"A must-read for anyone with ambition.\" -- Judith von Seldeneck, Chairman and CEO, Diversified Search Odgers Berndtson</p>\n\n<p>Just Promoted! gives you the tools, knowledge, and confi dence to take that next big step in your career. The most complete guide of its kind, this book is filled with essential knowledge--practical advice and proven strategies, handy checklists, tips from the pros, and revealing real-world stories. From moving in to making an impact to navigating changes in your personal life, Just Promoted! guides you day by day through the entire first year.</p>\n\n<p>Updated with critical new information, the second edition includes:</p>\n\n Customizable tools for your leadership transition process\n\nExamples of leadership transitions in a wide array of business sectors\n\nSections on how to assemble and manage a strong team and methods for handling change management issues\n\nPotentially career-damaging pitfalls to avoid--including those involving your family, health, and time", "author": "H. Betof, Nila Betof", "slug": "just-promoted-a-12-month-road-map-for-success-in-your-new-leadership-role-second-edition-583696-9780071747325-h-betof-nila-betof", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071747325.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583696", "product_url": "/app/ecom/book/583696/just-promoted-a-12-month-road-map-for-success-in-your-new-leadership-role-second-edition-583696-9780071747325-h-betof-nila-betof", "bisac_codes": [ "BUS012000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071745253", "EISBN13": "9780071747325", "EISBN10": "007174732X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009789920" } } } }, { "type": "Product", "id": "00010000583695", "attributes": { "name": "Million Dollar Speaking: The Professional's Guide to Building Your Platform", "subtitle": "", "description": "Make your move into, or improve your position in, the powerful world of professional speaking\n\n<p>If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move.</p>\n\n<p>Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss offers the inside advice you need to turn your talent into a high-paying careerfrom honing your delivery skills to building a business. In Million Dollar Speaking, youll learn the critical skills of</p>\n\n Dealing with difficult crowds\n\nCreating powerful speeches\n\nTargeting high-potential markets\n\nCreating a \"star\" reputation\n\nSetting fees that reflect your outstanding value\n\nPerfecting platform skillsmaking them the best in the business\n\nExpanding your business through diversification\n\n\n\n<p>Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. 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You will find thorough coverage of all need-to-know topics, from individual molecules to systemic diseases, plus an examination of the latest technologies that are constantly reshaping the field. Pharmacogenomics is cohesively organized into two sections, the first of which reviews basic aspects of pharmacogenomics, including ethics, regulatory, science, and drug metabolism, along with a \"mini\" course in molecular genetics and testing. The second section highlights the practical application of pharmacogenomics in cardiovascular medicine, immunology, neurology, and other specialties.</p>\n\n<p>FEATURES</p>\n\n Important overview of general pharmacogenomics and pharmacogenetics concepts, including genetic variation in signal transduction and targets, plus a review of the genetic concepts of pharmacogenomics\n\nDiscussion of regulatory considerations in pharmacogenomics\n\nFocus on the role of health care professionals along with a review of related privacy issues, as well as broader ethical, legal, and social considerations\n\nIn-depth chapters on drug metabolism and transporters\n\nPractical, step-by-step guidance on public access to pharmacogenomic testing and patient counseling\n\nUp-to-date coverage of non-genetic influences on pharmacogenomics\n\nEmphasis on gene-drug interactions\n\nNumerous tables and figures\n\nChapter-ending references\n\nConcise learning objectives at the beginning of each chapter\n\nCase studies to familiarize you with the clinical relevance of pharmacogenomics in each specialty", "author": "Joseph S. 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Filled with tips, techniques, and proven advice from renowned experts, The Complete New Manager teaches you how to:</p>\n\n Become a dynamic leader who instills confidence in both employees and upper management\n\nHire the right people and cultivate an environment that makes them want to stay\n\nDevelop and encourage free-flowing, two-way communication with your staff\n\nUse proven techniques to deal with difficult people and problem employees\n\nSuccessfully plan and implement business strategies large and small\n\nProduce sustained, positive results that impress your bosses\n\n\n\n<p>The key to successful management is the ability to meet challenges as they arise. Here, in one volume, is everything you need to bolster your on-the-job skills and reach the highest levels of success.</p>", "author": "John H. 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The technology is there. All you need is the imagination and talent to harness its power.</p>\n\n<p>This all-in-one guide is your virtual tool kit of cutting-edge ideas and proven techniques to get the results you want. 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It will help you master the technology and follow the story as innovators craft the future of cloud computing.<br/>\nTed schadler, VP and Principal Analyst, Forrester Research, Inc., and coauthor of Empowered</p>\n\n<p>This readable, thought-provoking book will be especially useful to business professionals and practitioners.<br/>\nChoice magazine</p>\n\n<p>About the Book</p>\n\n<p>Everyday business as we know it is poised for a monumental shift, courtesy of cloud computingthe biggest game-changer since the creation of the Internet itself. Theres no doubt about it: If you want to compete in the future, you must begin educating yourself about cloud computing now.</p>\n\n<p>From InformationWeek editor Charles Babcock, a leading authority on the business benefits and pitfalls of cloud computing, Management Strategies for the Cloud Revolution provides the tools every manager needs to create a new business strategy that harnesses all the power cloud computing has to offer.</p>\n\n<p>Cloud computing is the equivalent of renting time on a computing infrastructure over the Internet, rather than building your own from the ground up. Access to the cloud is growing quickly, and the benefits are undeniable. 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