Product List
GET /services/catalog/products?format=api&page=70542
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Prahalad, Clayton Christensen, and Michael Porter.\n\nSpear is one of the most astute business thinkers and prolific writers to emerge in the recent past; his Harvard Business Review articles are among its most popular reprints.\n\nSpear is a four-time Shingo Prize winner and a winner of the McKinsey Award\n\nIncludes examples from global market leaders including Toyota, Vanguard, Southwest Airlines, Massachusetts General Hospital, and Alcoa", "author": "Steven J. Spear", "slug": "chasing-the-rabbit-how-market-leaders-outdistance-the-competition-and-how-great-companies-can-catch-up-and-win-foreword-by-clay-christensen-583994-9780071641517-steven-j-spear", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071641517.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583994", "product_url": "/app/ecom/book/583994/chasing-the-rabbit-how-market-leaders-outdistance-the-competition-and-how-great-companies-can-catch-up-and-win-foreword-by-clay-christensen-583994-9780071641517-steven-j-spear", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071499880", "EISBN13": "9780071641517", "EISBN10": "0071641513" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790818" } } } }, { "type": "Product", "id": "00010000583993", "attributes": { "name": "Grown Up Digital: How the Net Generation is Changing Your World", "subtitle": "", "description": "<p>SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST</p>\n\n<p>The Net Generation Has Arrived.<br/>\nAre you ready for it?</p>\n\n<p>Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.</p>\n\n<p>The bottom line is this: If you understand the Net Generation, you will understand the future. </p>\n\n<p>If you're a Baby Boomer or Gen-Xer: This is your field guide.</p>\n\n<p>A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.</p>\n\n<p>Grown Up Digital reveals:</p>\n\n How the brain of the Net Generation processes information\n\nSeven ways to attract and engage young talent in the workforce\n\nSeven guidelines for educators to tap the Net Gen potential\n\nParenting 2.0: There's no place like the new home\n\nCitizen Net: How young people and the Internet are transforming democracy\n\n\n\n<p>Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.</p>\n\n<p>The Digital Age is here. The Net Generation has arrived. Meet the future.</p>", "author": "Don Tapscott", "slug": "grown-up-digital-how-the-net-generation-is-changing-your-world-583993-9780071641555-don-tapscott", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641555.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583993", "product_url": "/app/ecom/book/583993/grown-up-digital-how-the-net-generation-is-changing-your-world-583993-9780071641555-don-tapscott", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071508636", "EISBN13": "9780071641555", "EISBN10": "0071641556" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762897" } } } }, { "type": "Product", "id": "00010000583992", "attributes": { "name": "Perfect Phrases in Italian for Confident Travel", "subtitle": "The No Faux-Pas Phrasebook for the Perfect Trip", "description": "<p>More than your average phrasebook, this portable title shows you how to be a well-mannered visitor and speak the local language in the correct context</p>\n\n<p>Any phrasebook can give you a line listing of essential phrases. But if you use a phrase or term without knowing the correct way to use it, you can find yourself in an embarrassing situation.</p>\n\n<p>Perfect Phrases in Italian for Confident Travel addresses this problem expertly. Yes, you get the basics but you get a lot more background and guidance on how to use these words and phrases correctly without making a faux pas. With the confidence that you are using a phrase correctly, you will enjoy a smoother adventure in Italy.</p>", "author": "Salvatore Bancheri, Michael Lettieri", "slug": "perfect-phrases-in-italian-for-confident-travel-583992-9780071702041-salvatore-bancheri-michael-lettieri", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071702041.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583992", "product_url": "/app/ecom/book/583992/perfect-phrases-in-italian-for-confident-travel-583992-9780071702041-salvatore-bancheri-michael-lettieri", "bisac_codes": [ "FOR013000", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071508247", "EISBN13": "9780071702041", "EISBN10": "0071702040" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792654" } } } }, { "type": "Product", "id": "00010000583991", "attributes": { "name": "Moving The Earth: The Workbook of Excavation Sixth Edition", "subtitle": "", "description": "The definitive guide to earthmoving and machines--fully updated\n\n<p>\"The most comprehensive source of basic excavation information available.\" -- Construction Methods & Equipment</p>\n\n<p>\"The down-in-the-dirt standard work for the excavation industry.\" -- Military Engineer</p>\n\n<p>Completely revised throughout for the latest methods, equipment, and regulations, Moving the Earth, Sixth Edition is the industry-standard source of practical expertise for the excavation and construction industries. This all-inclusive workbook covers every aspect of site preparation and management, and details every machine and vehicle needed to perform each task.</p>\n\n<p>The Sixth Edition includes new information on international developments in earthwork construction, updated OSHA excavation safety standards, and both SI and U.S. customary units. Detailed and comprehensive, this practical, on-the-job guide is as indispensable as your hard hat.</p>\n\n<p>THE WORK:</p>\n\nLand clearing and controls\n\nSurveys and measurements\n\nRock, soil, and mud\n\nBasements\n\nDitching and dewatering\n\nPonds and earth dams\n\nLandscaping and agricultural grading\n\nRoadways\n\nBlasting and tunneling\n\nPit operation\n\nCosts and management\n\n\n\n<p>THE MACHINES:</p>\n\nBasic information\n\nRevolving shovels and excavators\n\nConveyor machinery\n\nTractors and bulldozers\n\nFront-end loaders\n\nScrapers and trucks\n\nGrading and compacting machinery\n\nCompressors and drills\n\nAuxiliary equipment", "author": "Herbert L. Nichols, David Day", "slug": "moving-the-earth-the-workbook-of-excavation-sixth-edition-583991-9780071642613-herbert-l-nichols-david-day", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071642613.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583991", "product_url": "/app/ecom/book/583991/moving-the-earth-the-workbook-of-excavation-sixth-edition-583991-9780071642613-herbert-l-nichols-david-day", "bisac_codes": [ "TEC005000", "0504" ], "items_count": null, "identifiers": { "ISBN13": "9780071502672", "EISBN13": "9780071642613", "EISBN10": "0071642617" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791736" } } } }, { "type": "Product", "id": "00010000583990", "attributes": { "name": "Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal", "subtitle": "", "description": "<p>Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat.</p>\n\n<p>Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines:</p>\n\n The characteristics that define a true crisis\n\nProven strategies to help you understand and respond to early warning signals\n\nWays to mitigate threatening situations\n\nHow to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituencies\n\n\n\n<p>In this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to rebound should tragedy strike.</p>\n\n<p>Barton has also created an indispensable sample crisis management plan, and includes detailed templates for addressing a wide spectrum of incidents and threats. Arming you with an arsenal of strategies, tools, and know-how, Crisis Leadership Now ensures that your company's leaders will demonstrate confidence and implement solutions in the midst of chaos.</p>", "author": "Laurence Barton", "slug": "crisis-leadership-now-a-real-world-guide-to-preparing-for-threats-disaster-sabotage-and-scandal-583990-9780071596213-laurence-barton", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071596213.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583990", "product_url": "/app/ecom/book/583990/crisis-leadership-now-a-real-world-guide-to-preparing-for-threats-disaster-sabotage-and-scandal-583990-9780071596213-laurence-barton", "bisac_codes": [ "BUS033070", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071498821", "EISBN13": "9780071596213", "EISBN10": "0071596216" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761337" } } } }, { "type": "Product", "id": "00010000583989", "attributes": { "name": "How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog", "subtitle": "", "description": "<p>Blogging for Dollars!</p>\n\n<p>Whether youre an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. Theyll walk you through every step of the blogging process, and theyll even share their most profitable tricks of the trade.</p>\n\n Generate income using various types of ads\n\n Tap into the power of other blogs\n\n Maximize searches for more hitsand more money\n\n\n\n<p>Every blogger and website owner needs to read this book.Bill Hartzer, billhartzer.com</p>", "author": "Duane Forrester, Gavin Powell", "slug": "how-to-make-money-with-your-blog-the-ultimate-reference-guide-for-building-optimizing-and-monetizing-your-blog-583989-9780071662109-duane-forrester-gavin-powell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071662109.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583989", "product_url": "/app/ecom/book/583989/how-to-make-money-with-your-blog-the-ultimate-reference-guide-for-building-optimizing-and-monetizing-your-blog-583989-9780071662109-duane-forrester-gavin-powell", "bisac_codes": [ "BUS043040", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071508575", "EISBN13": "9780071662109", "EISBN10": "0071662103" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760991" } } } }, { "type": "Product", "id": "00010000583988", "attributes": { "name": "Biomedical Engineering and Design Handbook, Volume 2", "subtitle": "Volume 2: Biomedical Engineering Applications", "description": "<p>A State-of-the-Art Guide to Biomedical Engineering and Design Fundamentals and Applications</p>\n\n<p>The two-volume Biomedical Engineering and Design Handbook, Second Edition, offers unsurpassed coverage of the entire biomedical engineering field, including fundamental concepts, design and development processes, and applications. This landmark work contains contributions on a wide range of topics from nearly 80 leading experts at universities, medical centers, and commercial and law firms.</p>\n\n<p>Volume 2 provides timely information on breakthrough developments in medical device design, diagnostic equipment design, surgery, rehabilitation engineering, prosthetics design, and clinical engineering. Filled with more than 400 detailed illustrations, this definitive volume examines cutting-edge design and development methods for innovative devices, techniques, and treatments.</p>\n\n<p>Volume 2 covers:</p>\n\nMedical Product Design\n\nFDA Medical Device Requirements\n\nCardiovascular Devices\n\nDesign of Respiratory Devices\n\nDesign of Artificial Kidneys\n\nDesign of Controlled-Release Drug Delivery Systems\n\nSterile Medical Device Package Development\n\nDesign of Magnetic Resonance Systems\n\nInstrumentation Design for Ultrasonic Imaging\n\nThe Principles of X-Ray Computed Tomography\n\nNuclear Medicine Imaging Instrumentation\n\nBreast Imaging Systems\n\nSurgical Simulation Technologies\n\nComputer-Integrated Surgery and Medical Robotics\n\nTechnology and Disabilities\n\nApplied Universal Design\n\nDesign of Artificial Arms and Hands for Prosthetic Applications\n\nDesign of Artificial Limbs for Lower Extremity Amputees\n\nWear of Total Knee and Hip Joint Replacements\n\nHome Modification Design\n\nIntelligent Assistive Technology\n\nRehabilitators\n\nRisk Management in Healthcare\n\nTechnology Planning for Healthcare Institutions\n\nHealthcare Facilities Planning\n\nHealthcare Systems Engineering\n\nEnclosed Habitat Life Support", "author": "Myer Kutz", "slug": "biomedical-engineering-and-design-handbook-volume-2-583988-9780071704748-myer-kutz", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071704748.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583988", "product_url": "/app/ecom/book/583988/biomedical-engineering-and-design-handbook-volume-2-583988-9780071704748-myer-kutz", "bisac_codes": [ "MED009000", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071498395", "EISBN13": "9780071704748", "EISBN10": "0071704744" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794274" } } } }, { "type": "Product", "id": "00010000583987", "attributes": { "name": "Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy", "subtitle": "", "description": "<p>Named one of the \"Best Books on Innovation, 2008\" by BusinessWeek magazine</p>\n\n<p>Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught? In Closing the Innovation Gap, Judith Estrin provides the answers to these and other questions critical to our future. A technology pioneer and business leader, Estrin describes what will be required to reignite the spark of innovation in business, education, and government--ensuring our long-term success in the global economy.</p>\n\n<p>Innovation does not occur in a vacuum. It grows from the interplay of three drivers of creative change--research, development, and application. Estrin calls this dynamic the Innovation Ecosystem, explaining how these communities work together to create sustainable innovation.</p>\n\n<p>Closing the Innovation Gap covers:</p>\n\n America's role as the primary driver of global innovation after World War II--explaining what worked, the subsequent decline, and how to regain traction\n\nThe fundamentals required to nurture innovation, including five simple but important values for transforming your organization into a force for productive change\n\nHow you can ensure that your business benefits from a thriving Innovation Ecosystem\n\nExamples from both established companies, start-ups, and research labs that illustrate the power of innovation in providing a decisive business advantage and foundation for growth\n\n\n\n<p>Leaders in business and public service must think beyond short-term financial results and understand the impact of globalization and an accelerated pace of change on future economic growth, says Estrin. With Closing the Innovation Gap as your guide, business leaders will gain key insights into identifying their needs, asking the right questions, testing new ideas, and successfully leading their organization to the frontiers of twenty-first-century innovation.</p>", "author": "Judy Estrin", "slug": "closing-the-innovation-gap-reigniting-the-spark-of-creativity-in-a-global-economy-583987-9780071641500-judy-estrin", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641500.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583987", "product_url": "/app/ecom/book/583987/closing-the-innovation-gap-reigniting-the-spark-of-creativity-in-a-global-economy-583987-9780071641500-judy-estrin", "bisac_codes": [ "BUS071000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071499873", "EISBN13": "9780071641500", "EISBN10": "0071641505" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762831" } } } }, { "type": "Product", "id": "00010000583986", "attributes": { "name": "Forex Shockwave Analysis", "subtitle": "", "description": "<p>More than $2 trillion is traded in the foreign exchange every day, and many experts believe this figure will double in the next five years. Fortunately for spot currency traders, the high-volume periods in this market are predictably moved by information released from government and informational agencies, typically on Wednesdays and Fridays at 8:30 a.m. Knowing this gives the Forex trader tremendous analytical advantage, and in Forex Shockwave Analysis, veteran online spot currency trader James Bickford offers reliable techniques and know-how to capitalize on the violent disruptions that happen at these times.</p>\n\n<p>When a severe breakout up or down occurs in an otherwise well-behaved time series, it's called a shockwave, and Forex Shockwave Analysis offers unprecedented focus on identifying, analyzing, and categorizing this unique pattern in the foreign exchange market. It not only helps independent investors isolate and recognize recurring shockwave personality traits, but it also gives insight into the reactive phase immediately following the shockwave. Fundamental analysis is covered to provide complete coverage, but playing this market's action can be most highly profitable when the streaming data available today is used to reveal critical properties and characteristics about the underlying currency pair. This book equips you with the four most important methods of technical analysis:</p>\n\n Pattern recognition\n\n Econometric models\n\n Crossover trading systems\n\n Wave theory\n\n\n\n<p>Forex Shockwave Analysis is packed with practical information for mastering shockwave trading, including a refined minimum reversal algorithm that converts raw security data (OHLC quotes) to swing data, numerous charts and diagnoses based on activity, range, and interaction, as well as fifteen case studies demonstrating how covered material works in the real world. This highly visual book is also outstandingly designed to serve as a computer-side reference that equips you with eleven appendices filled with all the tools you need to gain a distinct advantage while working online in your currency trading platform.</p>\n\n<p>Shockwaves occur over the course of a few minutes, and with Forex Shockwave Analysis, you can effectively profit off them for a lifetime.</p>", "author": "James L. Bickford", "slug": "forex-shockwave-analysis-583986-9780071596084-james-l-bickford", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071596084.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583986", "product_url": "/app/ecom/book/583986/forex-shockwave-analysis-583986-9780071596084-james-l-bickford", "bisac_codes": [ "BUS036000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071498142", "EISBN13": "9780071596084", "EISBN10": "0071596089" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792551" } } } }, { "type": "Product", "id": "00010000583985", "attributes": { "name": "Perfect Phrases in German for Confident Travel", "subtitle": "The No Faux-Pas Phrasebook for the Perfect Trip", "description": "<p>More than your average phrasebook, this portable title shows you how to be a well-mannered visitor and speak the local language in the correct context</p>\n\n<p>Any phrasebook can give you a line listing of essential phrases. But if you use a phrase or term without knowing the correct way to use it, you can find yourself in an embarrassing situation.</p>\n\n<p>Perfect Phrases in German for Confident Travel addresses this problem expertly. Yes, you get the basics but you get a lot more background and guidance on how to use these words and phrases correctly without making a faux pas. With the confidence that you are using a phrase correctly, you will enjoy a smoother adventure in Germany.</p>", "author": "Hyde Flippo", "slug": "perfect-phrases-in-german-for-confident-travel-583985-9780071702072-hyde-flippo", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071702072.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583985", "product_url": "/app/ecom/book/583985/perfect-phrases-in-german-for-confident-travel-583985-9780071702072-hyde-flippo", "bisac_codes": [ "TRV009060", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071499897", "EISBN13": "9780071702072", "EISBN10": "0071702075" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791353" } } } }, { "type": "Product", "id": "00010000583984", "attributes": { "name": "The Art of Investing and Portfolio Management", "subtitle": "", "description": "<p>[back cover]</p>\n\n<p>The six-step program used by top institutional investors-tailored to drive any size portfolio</p>\n\n<p>The Art of Investing and Portfolio Management concentrates the collected skill sets and strategies of today's top financial minds into an actionable, six-step process that can improve the performance of any portfolio. Three founders of a major investment management and consulting firm clearly outline how to capitalize in today's markets by using a time-tested approach to investing that has helped the rich get richer for decades.</p>\n\n<p>Dedicating a full chapter to each step, this thorough guide explains how to:</p>\n\n Conduct a personal financial analysis\n\n Assemble a top-performing portfolio\n\n Hire the proper investment strategist\n\n Seamlessly implement your plan\n\n Balance your portfolio\n\n Efficiently monitor your progress\n\n\n\n<p>This new Second Edition offers an updated look at how the same techniques used to build today's multibillion-dollar portfolios for institutional investment plans can be applied to your portfolio in order to achieve your long-term financial goals. 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