Product List
GET /services/catalog/products?format=api&page=70541
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The results revealed trailblazing strategies for dramatic growth--which can be repeated by salespeople at any level and used to lead sales and support teams in any industry.</p>\n\n<p>Sales Blazers explores these eight advanced strategies that Cook observed in Sales Blazers across the board at Fortune 500 and Inc. 500 companies. Pulling from his experience as a sales leader in the trenches, Cook reveals how these sales leaders use each breakthrough strategy to consistently outperform trends and their competitioncreating extraordinary growth. He outlines the Sales Blazer Method, which encompasses the eight strategies common to all top earners. Youll see how effective sales leaders:</p>\n\n<p>He also outlines the Sales Blazer Method, which encompasses the eight strategies common to all top earners. You'll see how effective sales leaders:</p>\n\n<p>1. Start with a clean bill of health to increase selling time</p>\n\n<p>2. Spark a performance pursuit to influence and motivate</p>\n\n<p>3. Get the Express Pass to accelerate relationships and beat the competition</p>\n\n<p>4. Play your depth chart to align strengths and engage broader talent</p>\n\n<p>5. Activate expectations to reach this quarter's goals</p>\n\n<p>6. Coach like a professional to strengthen your advisory role</p>\n\n<p>7. Offer RSVP feedback to achieve better results</p>\n\n<p>8. Heighten reward potency to increase momentum</p>\n\n<p>Used in concert, these strategies help you prepare more effectively, and improve your ability to lead and achieve goal-shattering results year after year.</p>", "author": "Mark Cook", "slug": "sales-blazers-8-goal-shattering-strategies-from-the-worlds-top-sales-leaders-584018-9780071641616-mark-cook", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071641616.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584018", "product_url": "/app/ecom/book/584018/sales-blazers-8-goal-shattering-strategies-from-the-worlds-top-sales-leaders-584018-9780071641616-mark-cook", "bisac_codes": [ "BUS058000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071546843", "EISBN13": "9780071641616", "EISBN10": "0071641610" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791581" } } } }, { "type": "Product", "id": "00010000584017", "attributes": { "name": "The Intracoastal Waterway Chartbook, Norfolk, Virginia, to Miami, Florida", "subtitle": "", "description": "<p>Find your way down the Intracoastal Waterway between the Chesapeake Bay and Florida</p>\n\nThe Intracoastal Waterway Chartbook provides a complete set of navigational charts (a $350 value) for the 1,090-mile ICW from Norfolk to Miami, as well as major Atlantic inlets, in a single, easy-to-use $70 package. Proven over 16 years and four prior editions, the Chartbook includes a complete listing of waterway bridge and lock characteristics, anchorages and waterway facilities; also pilotage notes, mileage charts, and charts for a picturesque alternate route.", "author": "John J. Kettlewell", "slug": "the-intracoastal-waterway-chartbook-norfolk-virginia-to-miami-florida-584017-9780071545808-john-j-kettlewell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071545808.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584017", "product_url": "/app/ecom/book/584017/the-intracoastal-waterway-chartbook-norfolk-virginia-to-miami-florida-584017-9780071545808-john-j-kettlewell", "bisac_codes": [ "SPO005000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071545792", "EISBN13": "9780071545808", "EISBN10": "0071545808" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796114" } } } }, { "type": "Product", "id": "00010000584016", "attributes": { "name": "The War for Wealth: The True Story of Globalization, or Why the Flat World is Broken", "subtitle": "", "description": "<p>A LIBRARY JOURNAL 2008 BEST BUSINESS BOOK OF THE YEAR!</p>\n\n<p>Globalization. The Flat World. Outsourcing. Free Trade.</p>\n\n<p>Each of these phrases is a flashpoint in one of the most heated debates of our lifetime: Is globalization a force for good, or is it a policy that is sure to destroy the economic foundation of the United States and Europe while exporting our wealth and prosperity overseas?</p>\n\n<p>In The War for Wealth, leading intellectual and agenda-setting journalist Gabor Steingart examines how globalization has affected the state of the world's economy and returns with a bleak outlook for the West: our prosperity and wealth are disappearing faster than ever, and with it our political power and our long-held democratic ideals. But all is not lost; we can still stem the flow of capital and jobs and once again restore the West to its respected position of global leader in economics and politics.</p>\n\n<p>In this eye-opening and dramatic account, Steingart lays out the three potential scenarios the world faces - a shock scenario in which there is a global economic crash, an Asia-over-all scenario where the rising economies of Asia completely overtake the West, or the American renaissance scenario in which U.S. politicians unite with each other and with Europe, forming a pragmatic third way to bring the West back from the brink of destruction.</p>\n\n<p>Compelling, controversial, and thought-provoking, The War for Wealth alerts readers to the crucial state of the Western economy--and shows how leaders can return the West to its position of power in the global arena.</p>", "author": "Gabor Steingart", "slug": "the-war-for-wealth-the-true-story-of-globalization-or-why-the-flat-world-is-broken-584016-9780071641593-gabor-steingart", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071641593.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584016", "product_url": "/app/ecom/book/584016/the-war-for-wealth-the-true-story-of-globalization-or-why-the-flat-world-is-broken-584016-9780071641593-gabor-steingart", "bisac_codes": [ "BUS022000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071545969", "EISBN13": "9780071641593", "EISBN10": "0071641599" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790162" } } } }, { "type": "Product", "id": "00010000584013", "attributes": { "name": "Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit", "subtitle": "", "description": "<p>From the creators of SPIN Selling--a groundbreaking strategy for selling at a premium price every time.</p>\n\n<p>Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today?</p>\n\n<p>Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you dont do something radically different soon, you will become unnecessary to customers.</p>\n\n<p>Integrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of SPIN Selling, brings you Escaping the Price-Driven Sale. This book builds on Huthwaites history of providing groundbreaking concepts with straightforward guidance for execution.</p>\n\n<p>Sellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance.</p>\n\n<p>Escaping the Price-Driven Sale reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.</p>\n\n<p>In this book you will discover:</p>\n\n The tectonic shift in todays market that has irrevocably changed the nature of consultative selling\n\nFour strategies for selling at a premiumeven in a commoditized market\n\nHow to create lasting behavior change, individually and organizationally, to succeed in todays marketplace", "author": "Tom Snyder, Kevin Kearns", "slug": "escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-584013-9780071631617-tom-snyder-kevin-kearns", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071631617.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584013", "product_url": "/app/ecom/book/584013/escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-584013-9780071631617-tom-snyder-kevin-kearns", "bisac_codes": [ "BUS058000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071545839", "EISBN13": "9780071631617", "EISBN10": "0071631615" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021763163" } } } }, { "type": "Product", "id": "00010000584012", "attributes": { "name": "Opportunities in Animal and Pet Careers", "subtitle": "", "description": "<p>Each book offers:</p>\n\nThe latest information on a field of interest\n\nTraining and educational requirements for each career\n\nSalary statistics for different positions within each field\n\nUp-to-date professional and Internet resources", "author": "Mary Price Lee", "slug": "opportunities-in-animal-and-pet-careers-584012-9780071642125-mary-price-lee", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071642125.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584012", "product_url": "/app/ecom/book/584012/opportunities-in-animal-and-pet-careers-584012-9780071642125-mary-price-lee", "bisac_codes": [ "BUS037020", "0221" ], "items_count": null, "identifiers": { "ISBN13": "9780071545341", "EISBN13": "9780071642125", "EISBN10": "0071642129" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021763053" } } } }, { "type": "Product", "id": "00010000584011", "attributes": { "name": "The Art of Engagement: Bridging the Gap Between People and Possibilities", "subtitle": "", "description": "<p>\"Haudan's approach helps organizations bring strategies to life by engaging the hearts and minds of their people.<br/>\n-Marcus Buckingham, bestselling author of Go Put Your Strengths to Work</p>\n\n<p>Almost any business leader will admit that creating a strategy is far easier than executing it. That's because the majority of organizations don't know how to bridge the canyons that exist between executives, managers, and front-line employees. Most strategic initiatives fail when a company tries to execute strategy despite its people rather than through them.</p>\n\n<p>As CEO of consultancy Root Learning, Jim Haudan has more than twenty years experience helping businesses bridge these canyons and achieve their strategic goals. Here, he shares his secrets for driving this strategic execution. Refreshingly accessible, this important book presents executives, managers, and team leaders with a proven, effective way to communicate, empower, and motivate employees at every level of an organization.</p>\n\n<p>Through stories, illustrations, and insightful observations Haudan explores the concept of engagement in business--from the roots of engagement to the six reasons why so many workers rank themselves as disengaged to the keys to unlocking engagement in any organization. He also includes a framework for implementing the process of strategically engaging employees as well as a self-assessment for checking your own company's level of strategic engagement.</p>\n\n<p>The Art of Engagement equips you with a range of tools--sketches, illustrations, and highly visual learning maps--to help employees speak the same language, see from the same point of view, and connect their individual actions to the success of the whole company. Included are:</p>\n\nEngaging visual learning tools designed to help you communicate more effectively with your workforce\n\nProven methods for successfully engaging employees at every level of an organization\n\nReal-world case studies of such organizations as Harley-Davidson, Pepsi Cola, and Blockbuster\n\n\n\n<p>A strategy may look perfect on paper, but it's worthless if leaders forget that human beings have to implement it. The Art of Engagement arms you with the knowledge and the know-how to engage your employees and drive effective strategic execution.</p>", "author": "Jim Haudan", "slug": "the-art-of-engagement-bridging-the-gap-between-people-and-possibilities-584011-9780071641586-jim-haudan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071641586.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584011", "product_url": "/app/ecom/book/584011/the-art-of-engagement-bridging-the-gap-between-people-and-possibilities-584011-9780071641586-jim-haudan", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071544856", "EISBN13": "9780071641586", "EISBN10": "0071641580" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792141" } } } }, { "type": "Product", "id": "00010000584009", "attributes": { "name": "Opportunities in Library and Information Science", "subtitle": "", "description": "<p>Get informed and enjoy a successful, gratifying career!</p>\n\n<p>Get started in a position that has a future and is financially rewarding. Opportunities in Library and Information Science Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the fields of library and information science.</p>\n\n<p>This career-boosting book will help you:</p>\n\nDetermine the specialty that's right for you, from library science to computing to research\n\nAcquire in-depth knowledge of library and information science\n\nFind out what kind of salary you can expect\n\nUnderstand the daily routine of your chosen field\n\nFocus your job search using industry resources\n\n\n\n<p>ENJOY A GREAT CAREER AS AN:<br/>\narchivist * bookmobile driver * information broker * librarian* teacher</p>", "author": "Kathleen de la Pena McCook", "slug": "opportunities-in-library-and-information-science-584009-9780071642095-kathleen-de-la-pena-mccook", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071642095.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584009", "product_url": "/app/ecom/book/584009/opportunities-in-library-and-information-science-584009-9780071642095-kathleen-de-la-pena-mccook", "bisac_codes": [ "BUS037020", "0221" ], "items_count": null, "identifiers": { "ISBN13": "9780071545310", "EISBN13": "9780071642095", "EISBN10": "0071642099" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793855" } } } }, { "type": "Product", "id": "00010000584008", "attributes": { "name": "Great Jobs for Sociology Majors", "subtitle": "", "description": "<p>It isn't always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide:</p>\n\nGuidance on how to present a major as a workplace asset during an interview\n\nA primer for new college grads on how to conduct a job search\n\nWays to use a college major in the real world", "author": "Stephen Lambert", "slug": "great-jobs-for-sociology-majors-584008-9780071642057-stephen-lambert", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071642057.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584008", "product_url": "/app/ecom/book/584008/great-jobs-for-sociology-majors-584008-9780071642057-stephen-lambert", "bisac_codes": [ "BUS037020", "0221" ], "items_count": null, "identifiers": { "ISBN13": "9780071544825", "EISBN13": "9780071642057", "EISBN10": "0071642056" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761100" } } } }, { "type": "Product", "id": "00010000584007", "attributes": { "name": "The Language of Emotional Intelligence", "subtitle": "The Five Essential Tools for Building Powerful and Effective Relationships", "description": "<p>Learn how to increase your emotional intelligence with five simple tools</p>\n\n<p>It's no secret that emotional intelligence plays a crucial role in your relationships. But how do you apply these specialized skills in everyday life? It's easy--with this practical, ready-to-use guide by a renowned expert in the field of emotional intelligence and communication. Using the latest research and true-to-life examples, Dr. Jeanne Segal's step-by-step program shows you how to incorporate the five basic tools of emotional intelligence to enhance your relationships in the workplace, at home, and in all areas of your life.</p>\n\n<p>You'll learn how to:</p>\n\nRead other people\n\nMake powerful connections\n\nDefuse arguments and conflicts\n\nRepair wounded feelings\n\nUnderstand nonverbal cues\n\nBuild stronger, more satisfying relationships\n\n\n\n<p>Packed with simple exercises, revealing self-quizzes, and proven calming techniques, this user-friendly guide can help you reach into the hearts and minds of others--sometimes without saying a word! Once you master the language of emotional intelligence, you'll be able to form mutually rewarding bonds that last a lifetime. Dr. Segal's method is a complete, hands-on approach to one of the most important life skills you will ever learn.</p>", "author": "Jeanne Segal", "slug": "the-language-of-emotional-intelligence-584007-9780071544566-jeanne-segal", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071544566.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584007", "product_url": "/app/ecom/book/584007/the-language-of-emotional-intelligence-584007-9780071544566-jeanne-segal", "bisac_codes": [ "PSY000000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071544559", "EISBN13": "9780071544566", "EISBN10": "0071544569" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762912" } } } }, { "type": "Product", "id": "00010000584006", "attributes": { "name": "Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki", "subtitle": "", "description": "<p>The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.</p>\n\n<p>Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.</p>\n\n<p>In Part One, you'll be introduced to the key components to building a personality and learn how to:</p>\n\n Recognize the greatest myth that most marketers blindly follow, and how to get past it\n\nUse the UAT Filter to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing\n\nCreate your company's marketing backstory using techniques pioneered by Hollywood screenwriters\n\nHarness the influence of accidental spokespeople and use it to your advantage\n\nNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed\n\nPinpoint and capitalize on the moments where personality can make a difference\n\n\n\n<p>Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. 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