Product List
GET /services/catalog/products?format=api&page=70538
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Practicing character-basedleadership before the term was invented, JohnWooden consistently led his legendary teamsto victory and has since taught countless businessleaders his fundamentals for achievingand sustaining success.</p>\n\n<p>Now, using this hands-on book based on theacclaimed John Wooden Leadership Course,you can interact with Coach to learn andapply his philosophy of world-class leadership.This unique tutorial introduces you tohis core fundamentals of success as a leaderand reinforces them with examples, exercises,quizzes, and quotations. Youll learn how to</p>\n\nCreate a relationship of respect andcamaraderie with those you lead\n\nRemain alert to opportunity, threats,trends, and changes\n\nAct with confi dencebut neverarrogance\n\nPractice moderation and balance inall that you do\n\nBe a model of poise, grace, and reasonespecially under pressure\n\n\n\n<p>Coach Woodens Leadership Game Plan for Successdrives home Mr. Woodens trademark 12 Lessonsin Leadership and his famous Pyramidof Success.</p>\n\n<p>When you base your leadership style and substanceon Coachs straightforward attitudes,values, and principles, youll lead your teamand business to success the Wooden way.</p>", "author": "John Wooden, Steve Jamison", "slug": "coach-woodens-leadership-game-plan-for-success-12-lessons-for-extraordinary-performance-and-personal-excellence-584132-9780071626903-john-wooden-steve-jamison", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071626903.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584132", "product_url": "/app/ecom/book/584132/coach-woodens-leadership-game-plan-for-success-12-lessons-for-extraordinary-performance-and-personal-excellence-584132-9780071626903-john-wooden-steve-jamison", "bisac_codes": [ "BUS041000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071626149", "EISBN13": "9780071626903", "EISBN10": "0071626905" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010027469354" } } } }, { "type": "Product", "id": "00010000584131", "attributes": { "name": "First Aid Cases for the USMLE Step 2 CK, Second Edition", "subtitle": "", "description": "<p>344 cases give you the edge you need to ace the USMLE Step 2 CK!</p>\n\n<p>This powerful casebook is packed with 344 exam-type clinical cases that teach you how to work through questions on the exam. Completedly updated based on student feedback, it includes active-recall questions and answers that reinforce key concepts.</p>\n\n344 high-yield cases--94 NEW!--written by students who aced the exam\n\n Cases emphasize board-relevant diseases and concepts\n\n Open-ended active recall questions and answers teach you to work through cases and reinformce must-know facts and concepts\n\n Two-column format for easy self-quizzing\n\n 100+ images, diagrams, and tables complement the cases\n\n Organized the same ways as First Aid for the USMLE Step 2 CK and First Aid Q&A for the USMLE Step 2 CK to facilitate parallel study", "author": "Tao Le, Elizabeth Eby Halvorson", "slug": "first-aid-cases-for-the-usmle-step-2-ck-second-edition-584131-9780071629263-tao-le-elizabeth-eby-halvorson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071629263.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584131", "product_url": "/app/ecom/book/584131/first-aid-cases-for-the-usmle-step-2-ck-second-edition-584131-9780071629263-tao-le-elizabeth-eby-halvorson", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071625708", "EISBN13": "9780071629263", "EISBN10": "0071629262" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760004" } } } }, { "type": "Product", "id": "00010000584130", "attributes": { "name": "The Common Symptom Guide, Sixth Edition", "subtitle": "", "description": "<p>Instantly diagnose 100 of the most commonly seen symptoms in adults and children!</p>\n\n<p>\"This is a book of lists to help inexperienced healthcare providers hone their skill at progressing from symptoms to a differential diagnosis to treatment decisions. This is a necessary step in a student's development and this book goes a long way in assisting in this process. 3 Stars.\"--Doody's Review Service</p>\n\n<p>The Common Symptom Guide is the most trusted and easy-to-use reference for quickly and accurately evaluating and treating patients based on presenting symptoms. The Guide includes lists of pertinent questions, physical findings, and differential diagnosis for more than 100 of the most common adult and pediatric symptoms so you can instantly diagnose and treat the complaint.</p>\n\n<p>Turn to The Common Symptom Guide for important guidelines on:</p>\n\nPatient and family history\n\n Physical examination\n\n Diagnostic considerations\n\n Medications\n\n Environmental history<br/>\nPlus... Outstanding indexing and cross-referencing to help you quickly arrive at a diagnosis\n\nIncreased number of evidence-based medicine references\n\n Updated medical information throughout\n\n More references to key websites\n\n Additional information on the author's website (www.howsyourhealth.org) that provides valuable patient\n\n\n\neducation material", "author": "John H. Wasson, B. Timothy Walsh, Harold Sox, Robert Pantell, Mary C. LaBrecque, Elizabeth Scott Wasson", "slug": "the-common-symptom-guide-sixth-edition-584130-9780071781404-john-h-wasson-b-timothy-walsh-harold-sox-robert-pantell-mary-c-labrecque-elizabeth-scott-wasson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071781404.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584130", "product_url": "/app/ecom/book/584130/the-common-symptom-guide-sixth-edition-584130-9780071781404-john-h-wasson-b-timothy-walsh-harold-sox-robert-pantell-mary-c-labrecque-elizabeth-scott-wasson", "bisac_codes": [ "MED045000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071625692", "EISBN13": "9780071781404", "EISBN10": "0071781404" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762924" } } } }, { "type": "Product", "id": "00010000584129", "attributes": { "name": "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning", "subtitle": "", "description": "<p>THE NEW LAW OF MARKETING</p>\n\n<p>The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bobs book delivers.<br/>\nJim Stengel, former Global Marketing Officer, Procter & Gamble</p>\n\n<p>Some timeless truths restored for modern marketingand many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.<br/>\nSir Martin Sorrell, CEO, WPP</p>\n\n<p>Persuasion has given way to sharing, and marketing will never be the same.<br/>\nJohn Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble</p>\n\n<p>Bob Gilbreath brilliantly shows why were no longer living in our fathers marketing era. Better yet, he details how marketing works best when it adds value to peoples lives, and he provides a playbook for success.<br/>\n David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave</p>\n\n<p>This book provides a framework and compelling examples for creating the next generation of cultureleading brands.<br/>\nMark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company</p>\n\n<p>ABOUT THE BOOK:</p>\n\n<p>Marketing with MeaningThe Breakthrough Strategy for Connecting with Customers!</p>\n\n<p>The old interruptive model of marketing doesnt work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.</p>\n\n<p>Marketing strategist Bob Gilbreaths hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.</p>\n\n<p>In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:</p>\n\n Samsungs laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States\n\nDoves Campaign for Real Beauty and its viral video Evolution, which has been viewed more than 100 million times\n\nBurger Kings Xbox advergames, which helped boost the companys profits by 40 percent in one year\n\n\n\n<p>This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.</p>\n\n<p>You simply cannot afford to get left behind in advertisings golden age of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.</p>", "author": "Bob Gilbreath", "slug": "the-next-evolution-of-marketing-connect-with-your-customers-by-marketing-with-meaning-584129-9780071627580-bob-gilbreath", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071627580.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584129", "product_url": "/app/ecom/book/584129/the-next-evolution-of-marketing-connect-with-your-customers-by-marketing-with-meaning-584129-9780071627580-bob-gilbreath", "bisac_codes": [ "BUS043040", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071625364", "EISBN13": "9780071627580", "EISBN10": "0071627588" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790017" } } } }, { "type": "Product", "id": "00010000584128", "attributes": { "name": "Cranes and Derricks, Fourth Edition", "subtitle": "", "description": "The Definitive Handbook on Cranes and Derricks--Updated Per the Latest Standards and Equipment\n\n<p>Fully revised throughout, Cranes and Derricks. Fourth Edition, offers comprehensive coverage of the selection, installation, and safe use of cranes and derricks on construction sites. Written for both engineers and non-engineers by the principals of an engineering consulting firm that has helped to define the state-of-the-art in crane and derrick engineering, this authoritative guide discusses a wide range of equipment and the operations, capabilities, advantages, and disadvantages of each device. References to U.S. and international codes and standards are included in this practical resource, as well as a comprehensive glossary.</p>\n\n<p>Cranes and Derricks, Fourth Edition, covers:</p>\n\n Lifting equipment theory and fundamentals\n\nCrane and derrick types and configurations\n\nMobile crane practices for both crawler and wheel-based cranes\n\nMultiple crane picks\n\nInstallation design for tower cranes\n\nJumping of tower cranes\n\nChicago boom, guy, gin pole, stiffleg, and other forms of derricks\n\nLoads acting on cranes and the forces imposed by cranes on their supports\n\nAnalysis of wind using ASCE-37 and ASCE-7\n\nStability against overturning\n\nSafety and risk management", "author": "Lawrence K. Shapiro, Jay P. Shapiro", "slug": "cranes-and-derricks-fourth-edition-584128-9780071625586-lawrence-k-shapiro-jay-p-shapiro", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071625586.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584128", "product_url": "/app/ecom/book/584128/cranes-and-derricks-fourth-edition-584128-9780071625586-lawrence-k-shapiro-jay-p-shapiro", "bisac_codes": [ "TEC009070", "0504" ], "items_count": null, "identifiers": { "ISBN13": "9780071625579", "EISBN13": "9780071625586", "EISBN10": "0071625585" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762503" } } } }, { "type": "Product", "id": "00010000584127", "attributes": { "name": "Mastering Communication at Work: How to Lead, Manage, and Influence", "subtitle": "", "description": "<p>Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in todays global organizations.</p>\n\n<p>The book includes interviews with leaders who reveal the inside story of the communication secrets at:</p>\n\n The White House<br/>\nDoris Kearns Goodwin, presidential historian and Pulitzer Prize winning author\n\nGoogle<br/>\nLaszlo Bock, Vice President, People Operations\n\nEMI Publishing<br/>\nBig Jon Platt, President\n\nIBM<br/>\nJeanatte Horan, Vice President of Enterprise Business Transformation\n\nHarvard Business School<br/>\nTony Mayo, Director of the Leadership Initiative\n\nThe New York Giants<br/>\nPeter John-Baptiste, Director of Public Relations\n\n\n\n<p>Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversationor even sitting at your desk.</p>\n\n<p>Use Mastering Communication at Work as your coach and youll see immediate results in yourself, your people, and your organization.</p>", "author": "Ethan F. Becker, Jon Wortmann", "slug": "mastering-communication-at-work-how-to-lead-manage-and-influence-584127-9780071713450-ethan-f-becker-jon-wortmann", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071713450.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584127", "product_url": "/app/ecom/book/584127/mastering-communication-at-work-how-to-lead-manage-and-influence-584127-9780071713450-ethan-f-becker-jon-wortmann", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071625029", "EISBN13": "9780071713450", "EISBN10": "007171345X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796338" } } } }, { "type": "Product", "id": "00010000584126", "attributes": { "name": "The VaR Modeling Handbook: Practical Applications in Alternative Investing, Banking, Insurance, and Portfolio Management", "subtitle": "", "description": "<p>Value-at-Risk (VaR) is a powerful tool for assessing market risk in real timea critical insight when making trading and hedging decisions. The VaR Modeling Handbook is the most complete, up-to-date reference on the subject for todays savvy investors, traders, portfolio managers, and other asset and risk managers.</p>\n\n<p>Unlike market risk metrics such as the Greeks, or beta, which are applicable to only certain asset categories and sources of market risk, VaR is applicable to all liquid assets, making it a reliable indicator of total market risk. For this reason, among many others, VaR has become the dominant method for estimating precisely how much money is at risk each day in the financial markets.</p>\n\n<p>The VaR Modeling Handbook is a profound volume that delivers practical information on measuring and modeling risk specifically focused on alternative investments, banking, and the insurance sector. The perfect primer to The VaR Implementation Handbook (McGraw- Hill), this foundational resource features</p>\n\n The experience of 40 internationally recognized experts\n\nUseful perspectives from a wide range of practitioners, researchers, and academics\n\nCoverage on applying VaR to hedge fund strategies, microcredit loan portfolios, and economic capital management approaches for insurance companies\n\n\n\n<p>Each illuminating chapter in The VaR Modeling Handbook presents a specific topic, complete with an abstract and conclusion for quick reference, as well as numerous illustrations that exemplify covered material. Practitioners can gain in-depth, cornerstone knowledge of VaR by reading the handbook cover to cover or take advantage of its user-friendly format by using it as a go-to resource in the real world.</p>\n\n<p>Financial success in the markets requires confident decision making, and The VaR Modeling Handbook gives you the knowledge you need to use this state-of-the-art modeling method to successfully manage financial risk.</p>", "author": "Greg N. Gregoriou", "slug": "the-var-modeling-handbook-practical-applications-in-alternative-investing-banking-insurance-and-portfolio-management-584126-9780071713641-greg-n-gregoriou", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071713641.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584126", "product_url": "/app/ecom/book/584126/the-var-modeling-handbook-practical-applications-in-alternative-investing-banking-insurance-and-portfolio-management-584126-9780071713641-greg-n-gregoriou", "bisac_codes": [ "BUS027000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071625159", "EISBN13": "9780071713641", "EISBN10": "0071713646" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762077" } } } }, { "type": "Product", "id": "00010000584125", "attributes": { "name": "Fearless Leadership (PB)", "subtitle": "", "description": "<p>Do you want to move your company in a new direction? Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives.</p>\n\n<p>Leadership guru Dr. Loretta Malandro has developed a groundbreaking behavior-based methodology that is used around the globe to create top-performing leaders and high-performance organizations. It is based on a simple but profound concept: In order to change your organization, you must be willing to alter your behavior and help others make the choice to change their behavior. This means demanding 100% accountability from your people--and yourself.</p>\n\n<p>In today's ultra-competitive business environment, a new leadership approach is needed. Fearless Leadership takes you step by step through the process of raising behavioral standards that directly impact the bottom line. You will learn the secrets behind:</p>\n\n Confronting the blind spots that sabotage success\n\nOvercoming the success-strangling need to be right\n\nEliminating silo mentality and building committed partnerships\n\nEnding compliance and gaining full support and alignment\n\nTalking straight and confronting difficult situations head on\n\nBuilding a culture of 100% accountability\n\n\n\n<p>Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization.</p>\n\n<p>Leaders who are able to act courageously when faced with uncertainty or fear, take bold stands, and engage with people in very real ways are those who generate great and long-lasting results. Fearless Leadership shows you how.</p>", "author": "Loretta Malandro", "slug": "fearless-leadership-pb-584125-9780071627559-loretta-malandro", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071627559.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584125", "product_url": "/app/ecom/book/584125/fearless-leadership-pb-584125-9780071627559-loretta-malandro", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071624640", "EISBN13": "9780071627559", "EISBN10": "0071627553" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794138" } } } }, { "type": "Product", "id": "00010000584123", "attributes": { "name": "Mind Performance Projects for the Evil Genius: 19 Brain-Bending Bio Hacks", "subtitle": "", "description": "<p>Have some evil fun inside your head!</p>\n\n<p>This wickedly inventive guide offers 19 build-it-yourself projects featuring high-tech devices that can map, manipulate, and even improve the greatest computer on earth-the human brain. Every project inside Mind Performance Projects for the Evil Genius is perfectly safe and explores cutting-edge concepts, such as brain wave mapping, lucid dream control, and hypnosis.</p>\n\n<p>Using easy-to-find parts and tools, this do-it-yourself book offers a wide variety of brain-bending bio hacks you can accomplish on your own. You'll find detailed guidelines, parameters, schematics, code, and customization tips for each project in the book. The only limit is your imagination!</p>\n\n<p>Mind Performance Projects for the Evil Genius:</p>\n\nFeatures step-by-step instructions, complete with helpful illustrations\n\nAllows you to customize each project for your purposes\n\nDiscusses the underlying principles behind the projects\n\nRemoves the frustration factor-all required parts are listed, along with sources\n\n\n\n<p>Build these and other lid-flipping gadgets:</p>\n\nBiofeedback device\n\nReaction speedometer\n\nBody temperature monitor\n\nHeart rate monitor\n\nLie detector\n\nWhite noise generator\n\nWaking reality tester\n\nAudio dream director\n\nLucid dream mask\n\nAlpha meditation goggles\n\nClairvoyance tester\n\nVisual hypnosis aid\n\nColor therapy device\n\nSynchro brain machine", "author": "Brad Graham, Kathy McGowan", "slug": "mind-performance-projects-for-the-evil-genius-19-brain-bending-bio-hacks-584123-9780071623933-brad-graham-kathy-mcgowan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071623933.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584123", "product_url": "/app/ecom/book/584123/mind-performance-projects-for-the-evil-genius-19-brain-bending-bio-hacks-584123-9780071623933-brad-graham-kathy-mcgowan", "bisac_codes": [ "TEC008000", "0851" ], "items_count": null, "identifiers": { "ISBN13": "9780071623926", "EISBN13": "9780071623933", "EISBN10": "0071623930" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009789918" } } } }, { "type": "Product", "id": "00010000584122", "attributes": { "name": "MD Anderson Manual of Psychosocial Oncology", "subtitle": "", "description": "<p>A practical and comprehensive guide to fostering behavioral and emotional health in cancer patients from one of the worlds leading cancer treatment centers</p>\n\n<p>Reflecting the collective expertise of more than forty contributors, most from the renowned MD Anderson Cancer Center, this manual addresses key psychological and behavioral issues that should be considered when treating cancer patients, including special populations such as children and the elderly.</p>\n\n<p>Coverage includes:</p>\n\nCommunicating with patients and family\n\nDistress and cancer\n\nAssessment and management of psychological symptoms, including mood disorders, anxiety, fatigue, substance abuse, and delirium\n\nFamily and cultural issues, including spirituality and religion and supporting the caregiver\n\nIntegrative medicine\n\nPhysical medicine and rehabilitation\n\nGrief and end-of-life issues, including non-pharmacologic interventions and palliative medicine\n\nHealthcare professional wellbeing\n\n\n\n<p>MD Anderson Handbook of Psychosocial Oncology is designed to be a practical guide for clinicians and allied professionals in the day-to-day practice of psychosocial oncology, which is an essential component of the comprehensive care of cancer patients and their caregivers.</p>", "author": "James D. 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Each financial powerhouse featured in the book weighs in on the slick marketing ploys, statistical sleights of hand, and psychological button-pushing the denizens of Lower Manhattan routinely employ to separate you from your money. They also offer priceless tips on such topics as</p>\n\n The advantages of passive versus active portfolio management (how to achieve stellar gains through superdiversification)\n\nGlobal investing (is China really a good investment?)\n\nAvoiding common behavioral traps (running with the herd will get you gored)\n\n\n\n<p>Forget about stock picking and market timing. Say farewell to mutual fund gurus and the hyperbolic claims of the technical wizards. Investors of the world, you have nothing to lose but your chains. And now The Investing Revolutionaries provides you with the key.</p>", "author": "James N. 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The book imparts commonsense information presented in a way that is easy to relate to and is useable.<br/>\nLisa Daniels, Vice President, SAIC</p>\n\n<p>A great play-by-play on how to enter and succeed in the professional services industry. As companies look to improve profits that have been eroded by declining product margins, a move into professional services has been the right answer for many. This book can help you make the move!<br/>\nNatalie Buford-Young, President, The Rainfield Group</p>\n\n<p>About the Book:</p>\n\n<p>Despite vast changes in the economy since the 2008 financial crisis, the global consulting and outsourcing services markets remain robust and offer substantial growth opportunities. 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This clear and engaging guide helps you enter the market with the confidence you need and generate profits with a consistency that may surprise you.</p>\n\n<p>Now in its second edition, The Complete Guide to Option Selling is the only book that explores selling options exclusively. Since its original publication in 2004, much has changed in the world of options, and the authors have provided key updates to help you take advantage of these changes. Youll find all the information youll need to start writing options profitably in equities, stock indexes, and commodities and maximize your returns, minimize your risk, and even manage black swan events.</p>\n\n<p>With more than 38 years combined experience in options trading, the authors explain:</p>\n\n Basic mechanics of how professionals sell time premium\n\nThe misunderstood subject of margins on short options\n\nMyths about option writingand why they still circulate\n\nKey factors to consider when building an optionselling portfolio\n\nHow to control riskthe right way\n\nEffective, time-tested strategies for selling premium\n\nCommon mistakes beginners make and how to avoid them\n\n\n\n<p>Option selling provides a high probability of success that is difficult, if not impossible, toachieve in any other investment. The Complete Guide to Option Selling illustrates how to take full advantage of this unique approach and make it a profitable, high-yield component of your overall portfolio.</p>\n\n<p>Dont listen to the popular myth that option selling is only for professionals. The secret is out, and individual investors can now run with it. Read The Complete Guide to Option Selling and learn how you can level the playing field with the big guys. Its a lot easier than you may think.</p>", "author": "James Cordier, Michael Gross", "slug": "the-complete-guide-to-option-selling-second-edition-584112-9780071713672-james-cordier-michael-gross", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071713672.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584112", "product_url": "/app/ecom/book/584112/the-complete-guide-to-option-selling-second-edition-584112-9780071713672-james-cordier-michael-gross", "bisac_codes": [ "BUS036000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071622370", "EISBN13": "9780071713672", "EISBN10": "0071713670" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794958" } } } } ], "meta": { "pagination": { "page": 70538, "pages": 78375, "count": 1567486 } } }
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