Product List
GET /services/catalog/products?format=api&page=70537
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Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.</p>\n\n<p>Winning Sales LettersFrom Prospect to Close teaches you how to:</p>\n\nStrategize your messages for every stage of the selling process\n\nCommand attention and motivate your clients\n\nPut your best self in every note\n\nCreate engaging approaches for letters, e-mails, and text messages\n\nAvoid the mistakes that sabotage great communication\n\n\n\n<p>A sleek, practical guide to writing winning sales communications. Whether youre anovice trying to earn the meeting or a savvy pro with writers block, this bookwill help you connect, engage, and build trust with your customers.<br/>\nDavid Forgione, VP, Multi-Media Sales, The Wall Street Journal</p>", "author": "Ralph Allora", "slug": "winning-sales-letters-from-prospect-to-close-584152-9780071629454-ralph-allora", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071629454.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584152", "product_url": "/app/ecom/book/584152/winning-sales-letters-from-prospect-to-close-584152-9780071629454-ralph-allora", "bisac_codes": [ "BUS060000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071628112", "EISBN13": "9780071629454", "EISBN10": "0071629459" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793041" } } } }, { "type": "Product", "id": "00010000584151", "attributes": { "name": "Corporate Financial Analysis with Microsoft Excel", "subtitle": "", "description": "<p>Corporate Financial Analysis with Microsoft Excel visualizes spreadsheets as an effective management tool both for financial analysis and for coordinating its results and actions with marketing, sales, production and service operations, quality control, and other business functions.</p>\n\n<p>Taking an integrative view that promotes teamwork across corporate functions and responsibilities, the book contains dozens of charts, diagrams, and actual Excel screenshots to reinforce the practical applications of every topic it covers. The first two sectionsFinancial Statements and Cash Budgetingexplain how to use spreadsheets for:</p>\n\n Preparing income statements, balance sheets, and cash flow statements\n\nPerforming vertical and horizontal analyses of financial statements\n\nDetermining financial ratios and analyzing their trends and significance\n\nCombining quantitative and judgmental techniques to improve forecasts of sales revenues and customer demands\n\nCalculating and applying the time value of money\n\nManaging inventories, safety stocks, and the allocation of resources\n\n\n\n<p>The third and final sectionCapital Budgetingcovers capital structure, the cost of capital, and leverage; the basics of capital budgeting, including taxes and depreciation; applications, such as new facilities, equipment replacement, process improvement, leasing versus buying, and nonresidential real estate; and risk analysis of capital budgets and the potential impacts of unforeseen events.</p>\n\n<p>Corporate Financial Analysis with Microsoft Excel takes a broad view of financial functions and responsibilities in relation to those of other functional parts of modern corporations, and it demonstrates how to use spreadsheets to integrate and coordinate them. It provides many insightful examples and case studies of real corporations, including Wal- Mart, Sun Microsystems, Nike, H. J. Heinz, Dell, Microsoft, Apple Computer, and IBM.</p>\n\n<p>Corporate Financial Analysis with Microsoft Excel is the ideal tool for managing your firms short-term operations and long-term capital investments.</p>", "author": "Francis J. Clauss", "slug": "corporate-financial-analysis-with-microsoft-excel-584151-9780071628846-francis-j-clauss", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071628846.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584151", "product_url": "/app/ecom/book/584151/corporate-financial-analysis-with-microsoft-excel-584151-9780071628846-francis-j-clauss", "bisac_codes": [ "BUS027000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071628853", "EISBN13": "9780071628846", "EISBN10": "0071628843" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762154" } } } }, { "type": "Product", "id": "00010000584150", "attributes": { "name": "The Extraordinary Leader: Turning Good Managers into Great Leaders", "subtitle": "", "description": "<p>People can learn how to lead. This was the position John H. Zenger and Joseph R.Folkman took when they wrote their now-classicleadership book The Extraordinary Leaderand itsa fact they reinforce in this new, completely updatededition of their bestseller.</p>\n\n<p>When it was first published, The ExtraordinaryLeader immediately attracted a wide audience ofaspiring leaders drawn to its unique feature: theextensive use of scientific studies and hard data,which served to demystify the concept of leadershipand get readers thinking about the subject ina pragmatic way.</p>\n\n<p>Now, Zenger and Folkman revisit the subject to addressleaders most pressing concerns today. Theresult is an up-to-date, essential leadership guidefor the twenty-first century that includes:</p>\n\nLate-breaking research on the psychologyof leadership\n\nNew information on leading in a globalenvironment\n\nA breakthrough case study on measuringimproved leadership behavior\n\nStudies revealing the importance offollow-through\n\n\n\n<p>The Extraordinary Leader is a remarkable combinationof expert insight and extensive research.The authors analyzed more than 200,000 assessmentsdescribing 20,000 managersby far themost expansive research ever conducted for a leadershipbook.</p>\n\n<p>Zenger and Folkman have created the leadershipbook of the ages. The Extraordinary Leader explainshow to build leadership skills that will take you andyour organization to unimagined success.</p>", "author": "John H. Zenger, Joseph Folkman", "slug": "the-extraordinary-leader-turning-good-managers-into-great-leaders-584150-9780071630030-john-h-zenger-joseph-folkman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071630030.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584150", "product_url": "/app/ecom/book/584150/the-extraordinary-leader-turning-good-managers-into-great-leaders-584150-9780071630030-john-h-zenger-joseph-folkman", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071628082", "EISBN13": "9780071630030", "EISBN10": "0071630031" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792672" } } } }, { "type": "Product", "id": "00010000584149", "attributes": { "name": "Football for the Utterly Confused", "subtitle": "", "description": "<p>There is something here for anyone who wants to coach or have a better understanding of the game. . . . It fills the gaps in many areas that aficionados may not even think about.<br/>\n--Jon Gruden, Super Bowl winning coach of the Tampa Bay Buccaneers</p>\n\n<p>If you're new to football or share the couch with a die-hard fan, this is the book that tackles your toughest questions about what's happening on the field.</p>\n\n<p>Football for the Utterly Confused provides in-depth coverage of the rules, the positions, the scoring, the jargon, and the players on each side of the ball. Don't just walk by while others talk about last night's game. Join the fun with what you learn in this play-by-play guide.</p>\n\n<p>Let these Utterly Simple icons guide you!</p>\n\n What to Watch For\n\nClues you in to key points in the game and on the field\n\nFrom the Playbook\n\nDefines all the terms you'll need to know to talk the talk\n\nHistorically Speaking\n\nPuts all the details of how the game works in context, with stories of the greatest coaches, players, and games ever played", "author": "Tom Flores, Bob O'Connor", "slug": "football-for-the-utterly-confused-584149-9780071629096-tom-flores-bob-oconnor", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071629096.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584149", "product_url": "/app/ecom/book/584149/football-for-the-utterly-confused-584149-9780071629096-tom-flores-bob-oconnor", "bisac_codes": [ "SPO015000", "0225" ], "items_count": null, "identifiers": { "ISBN13": "9780071628587", "EISBN13": "9780071629096", "EISBN10": "0071629092" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761366" } } } }, { "type": "Product", "id": "00010000584148", "attributes": { "name": "Training and Collaboration with Virtual Worlds", "subtitle": "How to Create Cost-Saving, Efficient and Engaging Programs", "description": "<p>Team Building and Leadership Coaching with Virtual Worlds<br/>\nNew collaborative technologies to keep your company competitive, productive, and efficient</p>\n\n<p> With the business landscape changing every day, companies need training solutions that are not only cost-efficient, but engaging, quantifiable and global. Learn how virtual worlds can help you create training and recruitment programs that attract quality talent, build great teams, and connect a global workforce - all for less than your current training budget. Training and Collaboration with Virtual Worlds walks you through the available technologies, helps you match virtual tools to your organizational needs, and shows why these programs have already taken off at leading companies.</p>\n\n<p>Learn why leading companies like IBM, TMP Worldwide, Michelin, Intel, Microsoft and others are going virtual:</p>\n\n Revitalize recruitment and new hire orientation to improve employee quality, productivity and retention\n\nConduct worldwide training in real time, minimizing costs and time\n\nReduce travel while efficiently managing geographically dispersed teams\n\nBreak down dangerous or complex training procedures into manageable simulations\n\n\n\n<p>Experts agree that within five years, the 3D Internet will become as important to companies as the Web is today. Training and Collaboration with Virtual Worlds will put your company ahead of that curve - with great results.</p>\n\n<p>Access the latest information and resources on www.TheVirtualWorldsBook.com</p>", "author": "Alex Heiphetz, Gary Woodill", "slug": "training-and-collaboration-with-virtual-worlds-584148-9780071746021-alex-heiphetz-gary-woodill", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071746021.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584148", "product_url": "/app/ecom/book/584148/training-and-collaboration-with-virtual-worlds-584148-9780071746021-alex-heiphetz-gary-woodill", "bisac_codes": [ "BUS066000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071628020", "EISBN13": "9780071746021", "EISBN10": "0071746021" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791629" } } } }, { "type": "Product", "id": "00010000584147", "attributes": { "name": "Manager's Guide to Mentoring", "subtitle": "", "description": "<p>Create new solutions to old problems with the power of mentoring!</p>\n\n<p>Mentoring is an extraordinarily powerful way of getting top performance from every employee. Its one of the hottest management techniques used in business today, and every manager serious about developing talented employees and implementing change in his or her organization needs to master it. Managers Guide to Mentoring is a detailed overview covering</p>\n\n Types of mentors, from professional to corporate to informal\n\nMentoring across traditional cultural and gender boundaries\n\nDeveloping a mentoring program within your organization\n\n\n\n<p>Managers Guide to Mentoring provides all the skills for using one of todays most innovative management techniques to drive positive change in your company.</p>\n\n<p>Briefcase Books, written specifically for todays busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:</p>\n\n Clear definitions of key terms, concepts, and jargon\n\nTactics and strategies for mentoring\n\nInsider tips for creating a mentoring program\n\nPractical advice for mentors\n\nWarning signs when preparing for and undertaking a mentoring initiative\n\nStories and insights from the experiences of others\n\nSpecific mentoring procedures, tactics, and hands-on techniques", "author": "Curtis J. Crawford", "slug": "managers-guide-to-mentoring-584147-9780071713573-curtis-j-crawford", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071713573.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584147", "product_url": "/app/ecom/book/584147/managers-guide-to-mentoring-584147-9780071713573-curtis-j-crawford", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071627986", "EISBN13": "9780071713573", "EISBN10": "0071713573" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791141" } } } }, { "type": "Product", "id": "00010000584146", "attributes": { "name": "Protein Shakes for the Brain: 90 Games and Exercises to Work Your Minds Muscle to the Max", "subtitle": "", "description": "<p>Mind-games that keep your brain buff for life! You're brain is like any other muscle in your body: if you don't use it, you lose it. Since you may not have time to take a class or learn a new language to keep your mind fit and to ward off memory loss, Protein Shakes for the Brain is a quick brain boost filled with puzzles, memory games, and attention grabbers-all the ingredients you need to keep your brain young, healthy and in terrific shape!</p>\n\n<p>Sample Game:<br/>\nTake a minute to memorize the six words below without looking at the bottom half of the page.<br/>\nshrimp<br/>\ncow<br/>\ncupboard<br/>\ndesign<br/>\nelephant<br/>\npart<br/>\nNow cover up the list of words and answer the following questions:</p>\n\n What, if any, animals are on the list? Name the abstract words on the list.\n\nWhich word is the shortest on the list?", "author": "Michel Noir, Bernard Croisile", "slug": "protein-shakes-for-the-brain-90-games-and-exercises-to-work-your-minds-muscle-to-the-max-584146-9780071628563-michel-noir-bernard-croisile", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071628563.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584146", "product_url": "/app/ecom/book/584146/protein-shakes-for-the-brain-90-games-and-exercises-to-work-your-minds-muscle-to-the-max-584146-9780071628563-michel-noir-bernard-croisile", "bisac_codes": [ "SEL030000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071628365", "EISBN13": "9780071628563", "EISBN10": "0071628568" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793972" } } } }, { "type": "Product", "id": "00010000584145", "attributes": { "name": "Deja Review Behavioral Science, Second Edition", "subtitle": "", "description": "Sales Handle<br/>\nThis high-yield, rapid-fire Q&A book is written by students for students to help first and second year medical students review behavioral science for their course exams as well as prepare for the USMLE Step 1. <p>About the Book The Deja Review series helps you \"Remember what you already know\"; the flashcard format helps medical students recall the most important, must-know facts and concepts covered in their course work for behavioral science. This rapid-fire question & answer review book allows students to quickly navigate through the information needed for their course exams and USMLE Step 1. Active recall questions reinforce correct answers to enhance learning - not just passive memorization.</p>\n\n<p>Behavioral Science is often a required course in many medical schools, and Psychiatric conditions are heavily covered on USMLE Step 1. Mnemonics and keywords sprinkled throughout the text facilitate focus on core facts, while clinical vignettes at the end of each chapter allow students to reflect on the topic they have just read. This book will publish with seven other basic science books in the Deja Review series, along with USMLE Step1 and USMLE Step 2 review books for a total of 10 new editions in Fall 2010.</p>\n\n<p>BBD: 6/18/2010<br/>\nIn-Store Date: 7/1/2010<br/>\nPub Month: July 2010</p>\n\n<p>Features</p>\n\n Rapid Recall Q&A format simulates flashcards in a book.\n\nKeywords and mnemonics highlighted throughout the text.\n\nNEW figures and charts detailing the DSM-IV classifications and criteria\n\nNEW chapter on psychopharmacology\n\nUpdated chapter on Health care in the United States\n\nExpanded chapters on Epidemiology and Biostatistics\n\nClinical vignette review questions at the end of each chapter.\n\nWritten by med student who aced the USMLE.\n\nTwo column format allows for flashcard use of Q&A\n\nUSMLE-format vignettes at the end of each chapter provide review of material covered in a clinical presentation.\n\nClinical correlations of basic science throughout the text help students prepare for course work and board exams.\n\nContent complements other review material and works in conjunction with other larger course books.\n\nPortable size for use on the go\n\nChapters written by med students ensures the most up-to-date coverage of content actually covered on course exam and USMLE\n\n\n\n<p>Market / Audience<br/>\nPrimary Market: First and second year US and Canadian medical students preparing for USMLE Step 1: 17,000<br/>\nSecondary Market: International MD USMLE Step 1 test-takers: 16,000</p>\n\n<p>DO Students USMLE Step 1 test-takers: 1,500</p>\n\n<p>About the Authors<br/>\nGene Ryan Quinn, MD (Seattle, WA) is a fourth year medical student from the University of Washington School of Medicine. He graduated from Tulane University with an MS in Cell and Molecular Biology and holds a BA in Psychology from University of Washington, Seattle. He was formerly a Pediatric Mental Health Specialist at Children's Hospital in Seattle.</p>\n\n<p>Reviews<br/>\n\"This behavioral science review book is well organized, quite thorough, and easy to use. It offers a fairly comprehensive review of behavioral science topics that might be tested on the USMLE Step 1. Medical students studying for this exam will find this book a valuable study guide for this subject. Weighted Numerical Score: 90 - 4 Stars!\" -- Doodys Book Review Service</p>", "author": "Gene R. Quinn", "slug": "deja-review-behavioral-science-second-edition-584145-9780071632935-gene-r-quinn", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071632935.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584145", "product_url": "/app/ecom/book/584145/deja-review-behavioral-science-second-edition-584145-9780071632935-gene-r-quinn", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071627283", "EISBN13": "9780071632935", "EISBN10": "007163293X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796300" } } } }, { "type": "Product", "id": "00010000584144", "attributes": { "name": "Wheat-Free, Gluten-Free Cookbook for Kids and Busy Adults, Second Edition", "subtitle": "", "description": "<p>EASY-TO-MAKE GLUTEN-FREE RECIPES THAT SATISFY EVEN the MOST FINICKY EATERS</p>\n\n<p>This book is a wonderful addition to the increasing variety of resources available to people who require a gluten-free diet. It is easy to read and the content is superb! <br/>\nPeter H.R. Green, M.D., Celiac Disease Center, Columbia University</p>\n\n<p>When you need a meal and don't have much time or energy, you're sure to find something you can pull off-and smile while you're doing it.<br/>\n -Ann Whelan, Editor/Publisher of Gluten-Free Living</p>\n\n<p>Connie once again shows us that the gluten-free diet is not restrictive but merely a variety of delicious substitutions.<br/>\n -Elaine Monarch, Founder/Executive Director, Celiac Disease Foundation</p>\n\n<p>Put away the complicated cooking gadgets: a wheat- and gluten-free diet for your kids just got easier! All the recipes in this completely revised second edition are simple to make for busy parents on the go, and they conform to new gluten-free guidelines.</p>\n\n<p>Written by celiac-disease authority Connie Sarros, the recipes run the gamut from simple treats to hearty meals and are sure to please your child without sacrificing nutrition!</p>\n\n<p>Includes</p>\n\nCasein-free options and nutritional breakdowns for all recipes\n\nTips on how to read labels and packages to be sure that ingredients are gluten-free\n\nHints on meal planning and cooking basics\n\nSimple dishes that even kids can make for themselves", "author": "Connie Sarros", "slug": "wheat-free-gluten-free-cookbook-for-kids-and-busy-adults-second-edition-584144-9780071627566-connie-sarros", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071627566.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584144", "product_url": "/app/ecom/book/584144/wheat-free-gluten-free-cookbook-for-kids-and-busy-adults-second-edition-584144-9780071627566-connie-sarros", "bisac_codes": [ "CKB106000", "0229" ], "items_count": null, "identifiers": { "ISBN13": "9780071627474", "EISBN13": "9780071627566", "EISBN10": "0071627561" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761508" } } } }, { "type": "Product", "id": "00010000584143", "attributes": { "name": "Deja Review USMLE Step 1, Second Edition", "subtitle": "", "description": "<p>Ace the USMLE Step 1 with these unique flashcards in a book!</p>\n\n<p>Students who just aced the USMLE Step 1 reveal what it takes to excel!</p>\n\n<p>\"This book was excellent, and well organized. The 'make the diagnosis' section was great--lengthy and thorough--just like Step 1. It was nice because it was compact enough that you could fit it in your bag and review it anywhere. Great!\" -- Sarah Fabiano, SUNY Upstate Medical University, Class of 2010</p>\n\n<p>\"I like the fact that embryology for each system is given at the beginning of each chapter. This series is a wonderful compendium throughout the medical college years, particularly preclinical years to prepare for Step 1.\" -- Ali Rizvi, MPH, Lake Erie College of Osteopathic Medicine, Class of 2010</p>\n\n<p>Deja Reveiw: USMLE Step 1 boils down your coursework to just the critical concepts you need to know for exam success. This unbeatable guide features a quick-read, two-column \"flashcard\" Q&A format--specifically designed to help you remember a large amount of pertinent information in the least amount of time possible. The format allows you to zero in on only the correct answers to promote memory retention and get the most out of your study time. Great for last-minute review of high-yield facts, Deja Review provides a straightforward way for you to assess your strengths and weaknesses for USMLE Step 1 success.</p>\n\n<p>You will find everything you need to ace the exam, including:</p>\n\n Active recall Q&A that allow you to understand, not just memorize, the content\n\n Make a Diagnosis clinical vignettes that put the material in clinical context\n\n Mnemonics and key words to help you focus on core concepts\n\n Portable size for study on the go--fits in your white coat pocket\n\nBookmark included to help you work through easy-to-use flashcard presentation\n\n\n\n<p>The Content You Need to Ace the USMLE Step 1:<br/>\nBasic Principles,Immunology,Microbiology and Infectious Diseases,Neuroscience,Cardiovascular,Pulmonary,Gastroenterology,Reproduction and Endocrinology,Renal and Genitourinary,Hematology and Oncology,Skin and Connective Tissues,Musculoskeletal,Behavioral Sciences,Make the Diagnosis,Abbreviations.</p>", "author": "John H. Naheedy, Daniel Orringer", "slug": "deja-review-usmle-step-1-second-edition-584143-9780071637862-john-h-naheedy-daniel-orringer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071637862.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584143", "product_url": "/app/ecom/book/584143/deja-review-usmle-step-1-second-edition-584143-9780071637862-john-h-naheedy-daniel-orringer", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071627184", "EISBN13": "9780071637862", "EISBN10": "0071637869" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794690" } } } }, { "type": "Product", "id": "00010000584142", "attributes": { "name": "The Manager's Guide to Fostering Innovation and Creativity in Teams", "subtitle": "", "description": "<p>Unleash your employees hidden talent for innovation and creativitythe key to organizational success!</p>\n\n<p>For any organization competing today, nothing is more important than building teams of creative thinkers and problem solvers. With practical, simple-to-implement leadership techniques, Managers Guide to Fostering Innovation and Creativity in Teams explains how you can</p>\n\n Create an environment that gets people thinking creatively\n\nAlign teams to work toward creative, original solutions\n\nLead the charge toward a newly innovative organization\n\nBuild a self-sustaining culture of innovation\n\n\n\n<p>Use Managers Guide to Fostering Innovation and Creativity in Teams to generate better business ideas, create a more compelling workplace, and lead your company well into the twenty-first century.</p>\n\n<p>Briefcase Books, written specifically for todays busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:</p>\n\n Clear definitions of key terms, concepts, and jargon\n\nTactics and strategies for driving innovation and creativity within teams and organizations\n\nInsider tips for getting the most innovative and creative thinking from your teams\n\nPractical advice for building creative teams\n\nWarning signs when creating teams focused on innovation and creativity\n\nStories and insights from the experiences of others\n\nSpecific creative-thinking procedures, tactics, and hands-on techniques", "author": "Charles Prather", "slug": "the-managers-guide-to-fostering-innovation-and-creativity-in-teams-584142-9780071713474-charles-prather", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071713474.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584142", "product_url": "/app/ecom/book/584142/the-managers-guide-to-fostering-innovation-and-creativity-in-teams-584142-9780071713474-charles-prather", "bisac_codes": [ "BUS085000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071627979", "EISBN13": "9780071713474", "EISBN10": "0071713476" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762358" } } } }, { "type": "Product", "id": "00010000584141", "attributes": { "name": "Hematology in Clinical Practice, Fifth Edition", "subtitle": "", "description": "<p>The most practical and efficient guide to the diagnosis and management of blood disorders now in full color</p>\n\n<p>200 full-color illustrations!</p>\n\n<p>Hematology in Clinical Practice is a succinct, cutting-edge guide to the diagnosis and treatment of disorders of red blood cells, white blood cells, and hemostasis, and the use of blood components for transfusion. Each disease state is discussed in detail, incorporating the pathophysiology, clinical features, up-to-date laboratory testing, and current management strategies into a comprehensive and practical approach to hematologic disorders.</p>\n\n<p>Features:</p>\n\nNew full-color presentation includes over 200 superb illustrations and classic images of blood morphology, tissue pathology, and clinical findings\n\nNew Case Histories introduce and continue through relevant chapters, highlighting critical clinical points for diagnosis and management\n\nNew end-of-chapter Points to Remember encapsulate key clinical information\n\nNew chapters include Anemia in the Elderly and expanded and updated coverage of Transplantation and treatment of hematologic malignancies\n\nOutstanding collection of tables, charts, and illustrations that translate basic science into valuable clinical context\n\nStrong focus on practical clinical management and supportive care\n\nCoverage of state-of-the-art drugs and chemotherapies and the latest advances in genetic testing and molecular pathways\n\nConveniently organized into sections on Red Cells, White Cells, Hemostasis, and Transfusion Medicine", "author": "Robert S. Hillman, Kenneth A. Ault, Michel Leporrier, Henry M. Rinder", "slug": "hematology-in-clinical-practice-fifth-edition-584141-9780071766531-robert-s-hillman-kenneth-a-ault-michel-leporrier-henry-m-rinder", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071766531.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584141", "product_url": "/app/ecom/book/584141/hematology-in-clinical-practice-fifth-edition-584141-9780071766531-robert-s-hillman-kenneth-a-ault-michel-leporrier-henry-m-rinder", "bisac_codes": [ "MED014000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071626996", "EISBN13": "9780071766531", "EISBN10": "0071766537" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761748" } } } }, { "type": "Product", "id": "00010000584140", "attributes": { "name": "Deja Review Histology & Cell Biology, Second Edition", "subtitle": "", "description": "Sales Handle<br/>\nThis high-yield, rapid-fire Q&A book simulates flashcards in a book to help first and second year medical students review histology and medical cell biology for their course exams as well as prepare for the USMLE Step 1. <p>About the Book The Deja Review series helps you Remember what you already know; the flashcard format helps medical students recall the most important, must-know facts and concepts covered in their course work for histology and medical cell biology. This rapid-fire question & answer review book allows students to quickly navigate through the information needed for their course exams and USMLE Step 1. Active recall questions reinforce correct answers to enhance learning - not just passive memorization. This book will publish with seven other basic science books in the Deja Review series, along with USMLE Step1 and USMLE Step 2 review books for a total of 10 new editions of Deja Review in 2010. </p>\n\n<p>Features</p>\n\n Active recall Q&A format simulates flashcards in a book.\n\nKeywords and mnemonics highlighted throughout the text.\n\nHigh-Yield diagrams.\n\nNEW: Histological images\n\nNumerous correlations with pathology and pahtophysiology to help students tie together basic facts with clinical medicine.\n\nExpanded clinical vignette review questions at the end of each chapter.\n\nContributions by med students who just aced the USMLE Step 1.\n\nWritten by top students who just took the Step 1 exam.\n\nTwo column format allows for ?flashcard? use of Q&A\n\nUSMLE-format vignettes at the end of each chapter provide review of material covered in a clinical presentation.\n\nClinical correlations of basic science throughout the text help students prepare for course work and board exams.\n\nContent complements other review material and works in conjunction with other larger course books.\n\nPortable size for use on the go\n\nChapters written by med students ensures the most up-to-date coverage of content actually covered on course exam and USMLE\n\n\n\n<p>Market/Audience<br/>\nPrimary Market: First and second year US and Canadian medical students preparing for USMLE Step 1: 17,000<br/>\nSecondary Market: International MD USMLE Step 1 test-takers: 16,000</p>\n\n<p>DO Students USMLE Step 1 test-takers: 1,500 Author Profiles<br/>\nRicky Darnell Grisson, II, MD, (Boston, MA) Pathology resident at Massachusetts General Hospital, Boston, MA. Graduated from Harvard Medical School magna cum laude NPP.</p>\n\n<p>Jae W. Song, MD, (Ann Arbor, MI) Surgery resident at University of Michigan Health Systems, Ann Arbor, MI. Graduated from New York University School of Medicine, New York City with Honors in Cell Biology as part of a 6-year Research Program.</p>", "author": "Jae W. Song", "slug": "deja-review-histology-cell-biology-second-edition-584140-9780071629508-jae-w-song", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071629508.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584140", "product_url": "/app/ecom/book/584140/deja-review-histology-cell-biology-second-edition-584140-9780071629508-jae-w-song", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071627269", "EISBN13": "9780071629508", "EISBN10": "0071629505" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795717" } } } }, { "type": "Product", "id": "00010000584139", "attributes": { "name": "In Vivo Clinical Imaging and Diagnosis", "subtitle": "", "description": "Cutting-edge in vivo imaging technologies and diagnostic techniques\n\n<p>In Vivo Clinical Imaging and Diagnosis features full-color, high-resolution images and describes optical imaging and diagnostic systems in development for in vivo use. Written by renowned experts in the field, this pioneering work contains comprehensive details on the latest breakthroughs in microscopic imaging techniques, macroscopic and wide-field imaging, and clinical spectroscopy.</p>\n\n<p>Coverage includes:</p>\n\n In vivo confocal reflectance microscopy of skin\n\nIn vivo microendoscopy\n\nOptical coherence tomography of the eye\n\nOptical coherence tomography in cardiology, gastroenterology, and pulmonary applications\n\nIn vivo photoacoustic tomography\n\nIn vivo spectral imaging from the laboratory to the clinic\n\nClinical diffuse optical imaging: techniques and applications\n\nClinical applications of UV-VIS optical spectroscopy in head and neck, breast, and cervical cancers\n\nNear-infrared diffuse optical spectroscopic imaging of breast cancer\n\nRaman spectroscopy diagnosis of breast cancer and atherosclerosis", "author": "James W. Tunnell", "slug": "in-vivo-clinical-imaging-and-diagnosis-584139-9780071626842-james-w-tunnell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071626842.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584139", "product_url": "/app/ecom/book/584139/in-vivo-clinical-imaging-and-diagnosis-584139-9780071626842-james-w-tunnell", "bisac_codes": [ "TEC009070", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071626835", "EISBN13": "9780071626842", "EISBN10": "0071626840" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790018" } } } }, { "type": "Product", "id": "00010000584138", "attributes": { "name": "Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do", "subtitle": "", "description": "<p>WHAT ARE THE ODDS YOU'LL WIN THE LOTTERY?<br/>\n</p>\n\n<p>How long will your kids wait in line at Disney World?</p>\n\n<p>Who decides that standardized tests are fair?</p>\n\n<p>Why do highway engineers build slow-moving ramps?</p>\n\n<p>What does it mean, statistically, to be an Average Joe?</p>\n\n<p>NUMBERS RULE YOUR WORLD<br/>\nIn the popular tradition of eye-opening bestsellers like Freakonomics, The Tipping Point, and Super Crunchers, this fascinating book from renowned statistician and blogger Kaiser Fung takes you inside the hidden world of facts and figures that affect you every day, in every way.</p>\n\n<p>These are the statistics that rule your life, your job, your commute, your vacation, your food, your health, your money, and your success. This is how engineers calculate your quality of living, how corporations determine your needs, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life.</p>\n\n<p>What you learn may surprise you, amuse you, or even enrage you. But there's one thing you won't be able to deny: Numbers Rule Your World...</p>\n\n<p>\"An easy read with a big benefit.\"<br/>\nFareed Zakaria, CNN</p>\n\n<p> \"For those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics.\"<br/>\nIan Ayres,Yale professor and author of Super Crunchers: Why Thinking By Numbers is the New Way to Be Smart</p>\n\n<p> \"A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal.\"<br/>\nJohn Sall, Executive Vice President, SAS Institute</p>\n\n<p> \"Little did I suspect, when I picked up Kaiser Fung's book, that I would become so entranced by it - an illuminating and accessible exploration of the power of statistical analysis for those of us who have no prior training in a field that he explores so ably.\"<br/>\nPeter Clarke, author of Keynes: The Rise, Fall, and Return of the 20th Century's Most Influential Economist</p>\n\n<p>\"A tremendous book. . . . If you want to understand how to use statistics, how to think with numbers and yet to do this without getting lost in equations, if you've been looking for the book to unlock the door to logical thinking about problems, well, you will be pleased to know that you are holding that book in your hands.\"<br/>\nDaniel Finkelstein, Executive Editor, The Times of London</p>\n\n<p>\"I thoroughly enjoyed this accessible book and enthusiastically recommend it to anyone looking to understand and appreciate the role of statistics and data analysis in solving problems and in creating a better world.\"<br/>\nMichael Sherman, Texas A&M University, American Statistician</p>", "author": "Kaiser Fung", "slug": "numbers-rule-your-world-the-hidden-influence-of-probabilities-and-statistics-on-everything-you-do-584138-9780071745413-kaiser-fung", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071745413.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584138", "product_url": "/app/ecom/book/584138/numbers-rule-your-world-the-hidden-influence-of-probabilities-and-statistics-on-everything-you-do-584138-9780071745413-kaiser-fung", "bisac_codes": [ "MAT029000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071626538", "EISBN13": "9780071745413", "EISBN10": "0071745416" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760889" } } } }, { "type": "Product", "id": "00010000584137", "attributes": { "name": "Deja Review Microbiology & Immunology, Second Edition", "subtitle": "", "description": "MAXIMUM RETENTION--MINIMAL TIME\n\n<p>\"I wish I had a copy of this book during my microbiology course ... excellent for classroom studies during the first two years of medical school.\" -- Judy Vu, Third Year Medical Student, University of Utah School of Medicine</p>\n\n<p>\"I really enjoyed 'pimping' friends with questions from this book as a review for Step 1.\" -- Pete Pelletier, Third Year Medical Student, University of Utah School of Medicine</p>\n\n<p>\"This excellent book covers the material second year medical students need to study for exams. It could easily be used in a small group to review. 3 Stars.\"--Doody's Review Service</p>\n\n<p>Deja Review: Microbiology and Immunology boils down your coursework to just the critical concepts you need to know for exam success. This unbeatable guide features a quick-read, two-column \"flashcard\" Q&A format--specifically designed to help you remember a large amount of pertinent information in the least amount of time possible. The format allows you to zero-in on only the correct answers to promote memory retention and get the most out of your study time. Great for last minute review of high-yield facts, Deja Review provides a straightforward way for you to assess your strengths and weaknesses so you can excel on your course exams and the USMLE Step 1.</p>\n\nActive recall questions allow you to understand, not just memorize, the content\n\nClinical vignettes at the end of chapters prepare you for board-style questions\n\nPortable size for study on the go--fits in your white coat pocket\n\nBookmark included to guide you through easy-to-use flashcard presentation", "author": "Eric Chen, Sanjay Kasturi", "slug": "deja-review-microbiology-immunology-second-edition-584137-9780071629515-eric-chen-sanjay-kasturi", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071629515.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584137", "product_url": "/app/ecom/book/584137/deja-review-microbiology-immunology-second-edition-584137-9780071629515-eric-chen-sanjay-kasturi", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071627153", "EISBN13": "9780071629515", "EISBN10": "0071629513" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793362" } } } }, { "type": "Product", "id": "00010000584136", "attributes": { "name": "Get Content Get Customers: Turn Prospects into Buyers with Content Marketing", "subtitle": "", "description": "<p>Connect to customers with compelling content!</p>\n\n<p>The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customerswithout interrupting their lives.</p>\n\n<p>Its the new way of marketing, and its the only way to build a loyal, engaged customer base.</p>\n\n<p>Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.<br/>\nDon Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University</p>\n\n<p>Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.<br/>\nRohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included</p>\n\n<p>Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.<br/>\nGreg Verdino, Chief Strategy Officer, Crayon, LLC</p>", "author": "Joe Pulizzi, Newt Barrett", "slug": "get-content-get-customers-turn-prospects-into-buyers-with-content-marketing-584136-9780071628822-joe-pulizzi-newt-barrett", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071628822.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584136", "product_url": "/app/ecom/book/584136/get-content-get-customers-turn-prospects-into-buyers-with-content-marketing-584136-9780071628822-joe-pulizzi-newt-barrett", "bisac_codes": [ "BUS043000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071625746", "EISBN13": "9780071628822", "EISBN10": "0071628827" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793024" } } } }, { "type": "Product", "id": "00010000584135", "attributes": { "name": "George Washington's Great Gamble", "subtitle": "And the Sea Battle That Won the American Revolution", "description": "<p>One shining yet overlooked moment that changed the course of the Revolutionary War</p>\n\n<p>In the opening months of 1781, General George Washington feared his army would fail to survive another campaign season. The spring and summer only served to reinforce his despair, but in late summer the changing circumstances of war presented a once-in-a-war opportunity for a French armada to hold off the mighty British navy while his own troops with French reinforcements drove Lord Cornwallis's forces to the Chesapeake. The Battle of the Capes would prove the only time the French ever fought the Royal Navy to a draw, and for the British army it was a catastrophe. Cornwallis confidently retreated to Yorktown, expecting to be evacuated by a British fleet that never arrived. In the end he had no choice but to surrender. Although the war sputtered on another two years, its outcome was never in doubt after Yorktown.</p>\n\n<p>General Washington's Great Gamble is the story of the greatest naval engagement of the American Revolution. It is also a study in leadership, good and bad, political machinations and the wild, unpredictable circumstances that led to the extraordinary confluence of military and naval resources at that time and place.</p>\n\n<p>Topics include:<br/>\nLooking South; Sea Power for the General; Arnold; Copper Bottoms; Head of Elk; The Battle of Cape Henry; An Attempt to Conquer Virginia; Greene and Cornwallis: Looking North; The American Command; The Battle of Guilford Courthouse; Pyrrhic Victory; Reinforcing the Chesapeake; \"[T]he enemy have turned so much of their attention to the Southern States...\"; The Battle of Blandford; The British War at Sea; Juncture; \"I am inclined to think well of York...\"; The Promise of a Fleet; The Battle of Green Springs; The March on New York; An Operation to the Southward; The Arrival of De Grasse; The Battle of the Capes;Cornwallis Surrenders</p>", "author": "James L. Nelson", "slug": "george-washingtons-great-gamble-584135-9780071743174-james-l-nelson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071743174.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584135", "product_url": "/app/ecom/book/584135/george-washingtons-great-gamble-584135-9780071743174-james-l-nelson", "bisac_codes": [ "HIS027150", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071626798", "EISBN13": "9780071743174", "EISBN10": "0071743170" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796194" } } } }, { "type": "Product", "id": "00010000584134", "attributes": { "name": "Leadership in the Era of Economic Uncertainty: Managing in a Downturn", "subtitle": "", "description": "<p>There is no better person than Ram Charan to provide advice on managing in a downturn.<br/>\nLarry Bossidy, former Chairman & CEO Honeywell International Inc.</p>\n\n<p>\"This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time.\"<br/>\n--Financial Times</p>\n\n<p>As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your peoplewith urgency.</p>\n\n<p>This is your moment. Are you up to the task?</p>\n\n<p>In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charans insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.</p>\n\n<p>We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge, Charan writes. What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity.</p>\n\n<p>In this concise and highly accessible guide, the author provides practical actions you can execute immediately to</p>\n\n Protect cash flow vigilantly, even daily, and use cash more efficiently\n\nUse ground intelligence to survive the storm and position your business to thrive in the aftermath\n\nDevelop a better understanding of your customers\n\nReevaluate your pricing strategy and capital expenditures\n\nUse cost cutting strategically\n\n\n\n<p>Using examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charans techniques to get results.</p>\n\n<p>The chaos of global economic meltdown has imposed an urgency you have never before experienced. Its a scary thing, but it can also be excitingif youre prepared.</p>", "author": "Ram Charan", "slug": "leadership-in-the-era-of-economic-uncertainty-managing-in-a-downturn-584134-9780071626200-ram-charan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071626200.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584134", "product_url": "/app/ecom/book/584134/leadership-in-the-era-of-economic-uncertainty-managing-in-a-downturn-584134-9780071626200-ram-charan", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071626163", "EISBN13": "9780071626200", "EISBN10": "0071626204" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794678" } } } }, { "type": "Product", "id": "00010000584133", "attributes": { "name": "What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time", "subtitle": "", "description": "<p>Historically tested long-term strategies that always outperform the market</p>\n\n<p>OShaughnessys conclusion that some strategies do produce consistently strong results while others underperform could shake up the investment business.<br/>\nBarrons</p>\n\n<p>What Works on Wall Street is indisputably a major contribution to empirical research on the behavior of common stocks in the United States. . . . Conceivably, the influence of What Works on Wall Street will prove immense.<br/>\nThe Financial Analysts Journal</p>\n\n<p>OShaughnessys latest, What Works on Wall Street, is a serious inquiry into the investment strategies that stand up under long-term scrutiny and is refreshing research for every investor.<br/>\nStocks and Commodities</p>\n\n<p>A bible for investment strategies. . .<br/>\nSeeking Alpha</p>\n\n<p>About the Book:</p>\n\n<p>Recent history has witnessed one of the worst stock market beatings ever. As a result, abysmal returns are being called the new normal, financial experts are ringing the death knell of buy-and-hold, and investors faith in equities has hit an all-time low. You have two choices. You can abandon the stock market based on what is happening today. Or you can invest today based on what will happen in the future.</p>\n\n<p>Containing all new data, What Works on Wall Street, Fourth Edition, is the only investing guide that lets you see todays market in its proper contextas part of the historical ebb and flow of the stock market. And when you see the data, youll see there is no argument: Stocks work.</p>\n\n<p>Now in its second decade of helping investors succeed with stocks, What Works on Wall Street continues to provide the most effective investing strategies, presenting incontrovertible data on what works and what doesnt. Updated with current statistics and brand-new features, What Works on Wall Street offers data on almost 90 years of market performance, including:</p>\n\n Stocks ranked by market capitalization\n\nPrice-to-earnings ratios\n\nEBITDA to enterprise value\n\nPrice-to-cash flow, -sales, and -book ratios\n\nDividend, buyback, and shareholder yields\n\nOne-year earnings-per-share percentage changes\n\n\n\n<p>Providing you with unparalleled insights into stock performance going back to 1926, What Works on Wall Street is a refreshingly calming, objective view of a subject that is usually wrapped in drama, hyperbole, and opinions that are plain wrong.</p>\n\n<p>This comprehensive guide provides the objective facts and winning strategies you need; all you have to do is make the decision to ignore the so-called market experts and rely on the long-proven approach that has made What Works on Wall Street an investing classic.</p>", "author": "James P. O'Shaughnessy", "slug": "what-works-on-wall-street-fourth-edition-the-classic-guide-to-the-best-performing-investment-strategies-of-all-time-584133-9780071759199-james-p-oshaughnessy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071759199.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584133", "product_url": "/app/ecom/book/584133/what-works-on-wall-street-fourth-edition-the-classic-guide-to-the-best-performing-investment-strategies-of-all-time-584133-9780071759199-james-p-oshaughnessy", "bisac_codes": [ "BUS027000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071625760", "EISBN13": "9780071759199", "EISBN10": "0071759190" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010017011131" } } } } ], "meta": { "pagination": { "page": 70537, "pages": 78375, "count": 1567486 } } }
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