Product List
GET /services/catalog/products?format=api&page=70511
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Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.</p>", "author": "Andrew Oppel", "slug": "sql-demystified-585786-9780071486729-andrew-oppel", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071486729.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585786", "product_url": "/app/ecom/book/585786/sql-demystified-585786-9780071486729-andrew-oppel", "bisac_codes": [ "COM051170", "0920" ], "items_count": null, "identifiers": { "ISBN13": "9780072262247", "EISBN13": "9780071486729", "EISBN10": "0071486720" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762724" } } } }, { "type": "Product", "id": "00010000585784", "attributes": { "name": "Hardcore Windows XP", "subtitle": "", "description": "<p>Take control of Windows XP and get the most out of everything this powerful operating system has to offer. Written by Microsoft Windows XP Expert Zone columnist Joli Ballew, this book shows you hundreds of tips and tricks youll be able to use right away. Learn to do everything from kick starting the boot process to disabling unnecessary applications and services to taking advantage of built-in administrative tools. Start at the beginning or jump straight to the task you want to perform. Youll get full details on security and Service Pack 2, remote access, gaming functions, networking features, multimedia capabilities, and so much more. Work faster, smarter, and more securely with help from this definitive guide.</p>", "author": "Joli Ballew", "slug": "hardcore-windows-xp-585784-9780072264425-joli-ballew", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780072264425.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585784", "product_url": "/app/ecom/book/585784/hardcore-windows-xp-585784-9780072264425-joli-ballew", "bisac_codes": [ "COM050010", "0916" ], "items_count": null, "identifiers": { "ISBN13": "9780072258653", "EISBN13": "9780072264425", "EISBN10": "007226442X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792306" } } } }, { "type": "Product", "id": "00010000585783", "attributes": { "name": "Value-Driven Business Process Management: The Value-Switch for Lasting Competitive Advantage", "subtitle": "", "description": "<p>Seize the competitive advantage with BPM at the heart of your strategy</p>\n\n<p>Value-Driven Business Process Management provides the rationale and methods for using business Process Management (BPM) to gain clarity on how your business operates and develop the ability to put new ideas into action quickly. You learn how to redirect your focus from a \"method-and-tool\" view of BPM to a more broadly informed view of BPM as a powerful management approach.</p>\n\n<p>Peter Franz, Managing Director for Business Process Management at Accenture, is responsible for the global team that helps clients achieve sustainable shareholder and customer value through scalable, efficient and agile business processes.<br/>\nDr. Mathias Kirchmer, Accenture's Executive Director for Business Process Management, leads the global BPM-Lifecycle Practice, as well as the program for the development of Accenture's Business Process Reference Models across industries and functional areas.</p>", "author": "Peter Franz, Mathias Kirchmer", "slug": "value-driven-business-process-management-the-value-switch-for-lasting-competitive-advantage-585783-9780071791724-peter-franz-mathias-kirchmer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071791724.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585783", "product_url": "/app/ecom/book/585783/value-driven-business-process-management-the-value-switch-for-lasting-competitive-advantage-585783-9780071791724-peter-franz-mathias-kirchmer", "bisac_codes": [ "BUS087000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071825924", "EISBN13": "9780071791724", "EISBN10": "0071791728" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762687" } } } }, { "type": "Product", "id": "00010000585782", "attributes": { "name": "Networking: A Beginner's Guide, Sixth Edition", "subtitle": "", "description": "Current, essential IT networking skills--made easy!\n\n<p>Thoroughly revised to cover the latest technologies, this practical resource provides you with a solid foundation in networking fundamentals. Networking: A Beginner's Guide, Sixth Edition discusses wired and wireless network design, configuration, hardware, protocols, security, backup, recovery, and virtualization. You'll also get step-by-step instructions for installing, configuring, and managing Windows Server 2012, Exchange Server 2013, Oracle Linux, and Apache. This is the perfect book for anyone starting a networking career or in need of an easy-to-follow refresher.</p>\n\n Understand network cabling, topologies, hardware, and the OSI seven-layer model\n\nConnect LANs and WANs\n\nConfigure network protocols, such as TCP/IP, IPX/SPX, SMTP, DHCP, HTTP, WINS, and more\n\nExplore directory services, such as Microsoft's Active Directory, X.400, and LDAP\n\nEnable and support remote network access\n\nSecure your network and handle backup and disaster recovery\n\nSelect, install, and manage reliable network servers, including Windows Server 2012, Exchange Server 2013, Oracle Linux, and Apache\n\nManage network workstation computers\n\nDesign a robust network from the ground up\n\nWork with virtualization technologies, such as Hyper-V, VMWare, and Oracle VM VirtualBox", "author": "Bruce Hallberg", "slug": "networking-a-beginners-guide-sixth-edition-585782-9780071812252-bruce-hallberg", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071812252.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585782", "product_url": "/app/ecom/book/585782/networking-a-beginners-guide-sixth-edition-585782-9780071812252-bruce-hallberg", "bisac_codes": [ "COM060030", "0917" ], "items_count": null, "identifiers": { "ISBN13": "9780071812245", "EISBN13": "9780071812252", "EISBN10": "0071812253" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761425" } } } }, { "type": "Product", "id": "00010000585781", "attributes": { "name": "Genealogy QuickSteps", "subtitle": "", "description": "Step-by-Step, Full-Color Graphics!\n\n<p>Get started researching your family tree right awaythe QuickSteps way. Color screenshots and images with clear instructions show you how. Discover the fascinating story of your ancestors using a wide array of resources, including websites, private and public archives, military records, blogs, social media networks, computer programs, and more. Youll also get advice on getting around roadblocks, collaborating with family members and fellow researchers, and organizing, personalizing, and publishing your family tree history.</p>\n\n<p>Use these handy guideposts:</p>\n\n Shortcuts for accomplishing common tasks\n\nNeed-to-know facts in concise narrative\n\nHelpful reminders or alternate ways of doing things\n\nBonus information related to the topic being covered\n\nErrors and pitfalls to avoid\n\n\n\n<p>Screenshots with callouts show and explain exactly what youll see on your computer screen while youre doing a task</p>\n\n<p>The unique, landscape-oriented layout of the QuickSteps series mimics your computer screen, displays graphics and explanations side by side, and lays flat so you can easily refer to the book while working on your computer.</p>", "author": "Marty Matthews, Bobbi Sandberg", "slug": "genealogy-quicksteps-585781-9780071784214-marty-matthews-bobbi-sandberg", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071784214.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585781", "product_url": "/app/ecom/book/585781/genealogy-quicksteps-585781-9780071784214-marty-matthews-bobbi-sandberg", "bisac_codes": [ "COM060080", "0916" ], "items_count": null, "identifiers": { "ISBN13": "9780071784207", "EISBN13": "9780071784214", "EISBN10": "0071784217" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795910" } } } }, { "type": "Product", "id": "00010000585780", "attributes": { "name": "Google Power", "subtitle": "", "description": "<p>Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. 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His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.<br/>\nW. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research</p>\n\n<p>Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.<br/>\nBarry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com</p>\n\n<p>About the Book</p>\n\n<p>Practically overnight, social media has become a critical tool for every marketing objectivefrom outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if youre applying the right systems and know how to use them.</p>\n\n<p>With Social Media Analytics, youll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:</p>\n\n Choose the best social media platforms for your needs\n\nSet up the right processes to achieve your goals\n\nExtract the hidden meaning from all the data you collect\n\nQuantify your results and determine ROI\n\n\n\n<p>Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond up-to-date and leads you well into the futureand far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.</p>\n\n<p>Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analyticsthe most in-depth, forward-looking book on the subject.</p>", "author": "Marshall Sponder", "slug": "social-media-analytics-effective-tools-for-building-interpreting-and-using-metrics-585779-9780071768627-marshall-sponder", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071768627.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585779", "product_url": "/app/ecom/book/585779/social-media-analytics-effective-tools-for-building-interpreting-and-using-metrics-585779-9780071768627-marshall-sponder", "bisac_codes": [ "BUS043060", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071824491", "EISBN13": "9780071768627", "EISBN10": "0071768629" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790298" } } } }, { "type": "Product", "id": "00010000585778", "attributes": { "name": "The Nalco Guide to Boiler Failure Analysis, Second Edition", "subtitle": "", "description": "Practical, up-to-date techniques for identifying and eliminating common causes of boiler failure\n\n<p>Filled with more than 200 color images, The Nalco Guide to Boiler Failure Analysis, Second Edition categorizes distinct failure modes that typify nearly all boiler problems and walks you, step by step, through their solutions. Each type of failure is classified according to its location, general description, critical factors, identification, elimination, cautions, and related problems. Real-world case histories are included throughout. This authoritative resource contains new chapters on:</p>\n\nPhosphate corrosion\n\nStress-assisted corrosion\n\nSteam and condensate damage\n\nFlow-accelerated corrosion\n\n\n\n<p>Comprehensive coverage includes:<br/>\nWater- and steam-formed deposits * Short- and long-term overheating * Caustic corrosion * Low-pH corrosion * Hydrogen damage * Chelant complexing * Oxygen corrosion * Corrosion during cleaning * Corrosion fatigue cracking * Stress corrosion cracking * Graphitic corrosion * Dealloying * Cavitation * Erosion * Waterwall fireside corrosion * High-temperature furnace corrosion * Cold-end corrosion * Dew point corrosion * Fireside corrosion * Welding defects</p>", "author": null, "slug": "the-nalco-guide-to-boiler-failure-analysis-second-edition-585778-9780071743013-nalco-chemical-company", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071743013.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585778", "product_url": "/app/ecom/book/585778/the-nalco-guide-to-boiler-failure-analysis-second-edition-585778-9780071743013-nalco-chemical-company", "bisac_codes": [ "TEC009070", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071743006", "EISBN13": "9780071743013", "EISBN10": "0071743014" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761283" } } } }, { "type": "Product", "id": "00010000585776", "attributes": { "name": "Don't Ask What I Shot", "subtitle": "How President Eisenhowers Love of Golf Helped Shape 1950s America", "description": "<p>Golf . . . is a sport in which the whole American family can participate--fathers and mothers, sons and daughters alike. It offers healthy respite from daily toil, refreshment of body and mind.<br/>\n--President Dwight D. Eisenhower</p>\n\n<p>On January 24, 1953, four days after his inauguration, the New York Times reported that President Dwight D. Eisenhower had been spotted on the White House lawn practicing his short irons in the direction of the Washington Monument. This image of The Golfing General was one that the American public quickly became accustomed to, as Eisenhower is said to have played nearly 800 rounds during the course of his two-term presidency. He befriended the game's most beloved players, including Arnold Palmer, Ben Hogan, and Byron Nelson, and was the subject of hundreds of golf jokes and cartoons.</p>\n\n<p>The public's awareness of Eisenhower's obsession with golf led directly to the sport's mid-century surge in popularity. In Don't Ask What I Shot, noted historian Catherine M. Lewis offers a unique alternate portrait of Ike and this watershed period in American history.</p>\n\n<p>Any time you have a person in the position of President Eisenhower, who was so enthusiastic about golf and had the press paying attention to his many excursions on the golf course, it was going to make people aware of the game and how much he enjoyed playing it.<br/>\n--Arnold Palmer</p>\n\n<p>\"Don't Ask What I Shot is a fascinating examination of one of golf's pivotal decades, and the remarkable president who did more to popularize the game than any other in history.\"<br/>\n-Mark Frost, award-winning author of Grand Slam and The Greatest Game Ever Played</p>\n\n<p>\"Whatever remained to be done to remove the last traces of the average man's carefully nurtured prejudice against a game originally linked with the wealthy and aloof was done by President Eisenhower.\"<br/>\n--Herbert Warren Wind, renowned golf writer</p>", "author": "Catherine M. Lewis", "slug": "dont-ask-what-i-shot-585776-9780071510240-catherine-m-lewis", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071510240.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585776", "product_url": "/app/ecom/book/585776/dont-ask-what-i-shot-585776-9780071510240-catherine-m-lewis", "bisac_codes": [ "HIS036060", "0225" ], "items_count": null, "identifiers": { "ISBN13": "9780071485708", "EISBN13": "9780071510240", "EISBN10": "0071510249" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761305" } } } }, { "type": "Product", "id": "00010000585775", "attributes": { "name": "Toxicology in a Box", "subtitle": "", "description": "Learn Clinical Toxicology the Easy Way!\n\n<p>154 full-color flashcards teach you to recognize and treat drug overdoses and poisonings</p>\n\n The most fun, engaging, and effective way to learn clinical toxicology\n\nEach card takes an illustrated approach to a particular syndrome or toxin reminding you of all you have to know\n\nOn the back of each card, succinct text describes the typical presentation, signs and symptoms, mechanisms of action, treatment, and clinical pearls.\n\nCovers all major drug overdoses and poisons\n\nA great way to study on the go, quiz yourself, or brush up just before an exam", "author": "Brian Kloss, Travis Bruce", "slug": "toxicology-in-a-box-585775-9780071799652-brian-kloss-travis-bruce", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799652.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585775", "product_url": "/app/ecom/book/585775/toxicology-in-a-box-585775-9780071799652-brian-kloss-travis-bruce", "bisac_codes": [ "MED096000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071799645", "EISBN13": "9780071799652", "EISBN10": "0071799656" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796089" } } } }, { "type": "Product", "id": "00010000585774", "attributes": { "name": "Read & Think English (Book Only)", "subtitle": "", "description": "<p>Aprende ingles a medida que descubres la riqueza de la cultura estadounidense</p>\n\n<p>Construye un efectivo vocabulario en ingles sin la carga de aburridas repeticiones o tediosas memorizaciones con Read & Think English. Dentro encontraras mas de cien fascinantes articulos escritos en ingles sobre cosas tales como los apreciados rituales de Accion de Gracias o como interpretar el lenguaje corporal y la comunicacion no verbal. Cada articulo presenta el nuevo vocabulario en negritas dentro del mismo articulo; en los margenes encontraras las traducciones. Aprenderas inmediatemente toda palabra que te sea desconocida.</p>\n\n<p>Con Read & Think English:</p>\n\nComprenderas el vocabulario en ingles rapida y facilmente con la ayuda de las traducciones al espanol\n\nRevisaras y reforzaras el nuevo conocimiento adquirido con preguntas al final de cada capitulo\n\nAprenderas sobre los Estados Unidos, la diversidad de su gente, y sus tradiciones unicas\n\n\n\n<p>Elimina lo aburrido de aprender un idioma y descubre una herramienta linguistica innovadora que te mantendra entretenido/a en tu recorrido hacia el manejo competente del ingles!</p>", "author": null, "slug": "read-think-english-book-only-585774-9780071596275-the-editors-of-think-english-magazine", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071596275.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585774", "product_url": "/app/ecom/book/585774/read-think-english-book-only-585774-9780071596275-the-editors-of-think-english-magazine", "bisac_codes": [ "FOR007000", "0223" ], "items_count": null, "identifiers": { "ISBN13": "9780071499149", "EISBN13": "9780071596275", "EISBN10": "0071596275" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761758" } } } }, { "type": "Product", "id": "00010000585773", "attributes": { "name": "Careers in Marketing", "subtitle": "", "description": "<p>Expert guidance on exploring and choosing the perfect job</p>\n\n<p>Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you.</p>\n\n Breaks down specific educational requirements and additional training\n\nSurveys the salaries and job opportunities to help seekers find the perfect match", "author": "Leslie Stair", "slug": "careers-in-marketing-585773-9780071641944-leslie-stair", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641944.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585773", "product_url": "/app/ecom/book/585773/careers-in-marketing-585773-9780071641944-leslie-stair", "bisac_codes": [ "BUS037020", "0221" ], "items_count": null, "identifiers": { "ISBN13": "9780071493123", "EISBN13": "9780071641944", "EISBN10": "0071641947" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760732" } } } }, { "type": "Product", "id": "00010000585772", "attributes": { "name": "Build Your Own Small Wind Power System", "subtitle": "", "description": "A STEP-BY-STEP GUIDE TO BUILDING A SMALL WIND POWER SYSTEM FROM THE GROUND UP\n\n<p>Written by renewable energy experts, this hands-on resource provides the technical information and easy-to-follow instructions you need to harness the wind and generate clean, safe, and reliable energy for on-site use.</p>\n\n<p>Build Your Own Small Wind Power System shows you how to install a grid-connected or off-grid residential-scale setup. 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