Product List
GET /services/catalog/products?format=api&page=70510
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Olympus--began to build machines capable of channeling the sun's rays into usable energy.</p>\n\n<p>In The Power of Light, solar energy expert Frank Kryza recounts the dramatic saga of solar invention, from its optimistic dawning in the mid-19th century to its impending triumph today. With a fervent passion for his subject, the author introduces solar pioneers such as Auguste Mouchot, whose solar-powered steam engine amazed Napoleon III, and Frank Shuman, whose solar pumping station, in 1911, became the largest and most cost-effective machine prior to the space age.</p>\n\n<p>While presenting a thorough and original investigation into this little-known chapter of science history, The Power of Light offers a sober meditation on the revolutionary impact technology often has on society.</p>", "author": "Frank Kryza", "slug": "the-power-of-light-585806-9780071425957-frank-kryza", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071425957.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585806", "product_url": "/app/ecom/book/585806/the-power-of-light-585806-9780071425957-frank-kryza", "bisac_codes": [ "SCI004000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071400213", "EISBN13": "9780071425957", "EISBN10": "0071425950" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790875" } } } }, { "type": "Product", "id": "00010000585805", "attributes": { "name": "Retire Sooner, Retire Richer", "subtitle": "", "description": "<p>Hands-on investment strategies for facing the new financial realities of retirement</p>\n\n<p>\". . . every conceivable facet of retirement planning and the adviser-client relationship is dealt with in a manner that is methodical yet entertaining.\"--William J. Bernstein, M.D., Ph.D., principal, Efficient Frontier Advisors, and author of The Intelligent Asset Allocator</p>\n\n<p>Today's burgeoning class of retirees is discovering that financial needs--not to mention investment guidelines--change significantly after retirement. Retire Sooner, Retire Richer addresses the very real concerns of not only planning for retirement but also where to invest assets both prior to and during retirement. Frank L. Netti helps to answer important concerns on these matters, including:</p>\n\n Is a financial planner necessary?\n\nHow can I design an effective, personal pension plan?\n\nHow can I be certain that my savings will last my lifetime?\n\nWhat kinds of insurance options do I have?\n\n\n\n<p>Using the four keys to financial preparedness, Retire Sooner, Retire Richer shows readers how to make the most of their investments for the long term.</p>", "author": "Frank L. 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Staying Power asks that question of an amazingly diverse group of notable figures. Their answers--often startling, always enlightening--reveal 30 key characteristics that seem to be consistently present in those who experience breakthrough success. They also reveal how the most enduring top executives and public figures keep their careers out of the kinds of business scandals that are dominating today's headlines.</p>\n\n<p>Executives from major U.S. companies such as H. Willard Marriott of Marriott International and Jim Parker of Southwest Airlines, as well as such success stories as varied as Bob Dole to Sheryl Crow, reveal the tactics that drove them forward through good times and bad. Both current and aspiring executives can protect their careers by following the book's real-life guidelines for achieving:</p>\n\n The Invincible Career Path\n\nThe Invincible Personality\n\nThe Invincible Management Style", "author": "Thomas A. Schweich", "slug": "staying-power-585804-9780071426183-thomas-a-schweich", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071426183.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585804", "product_url": "/app/ecom/book/585804/staying-power-585804-9780071426183-thomas-a-schweich", "bisac_codes": [ "BUS025000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071395175", "EISBN13": "9780071426183", "EISBN10": "0071426183" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796620" } } } }, { "type": "Product", "id": "00010000585803", "attributes": { "name": "Value-Based Marketing for Bottom-Line success", "subtitle": "", "description": "<p>To be successful in todays marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.</p>\n\n<p>Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy whats in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.</p>\n\n<p>Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the companys value model.</p>\n\n<p>A value-focused strategy, by definition, isnt a mass marketing strategy; its a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.</p>", "author": "J. Nicholas DeBonis, Eric Balinski, Phil Allen", "slug": "value-based-marketing-for-bottom-line-success-585803-9780071416825-j-nicholas-debonis-eric-balinski-phil-allen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071416825.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585803", "product_url": "/app/ecom/book/585803/value-based-marketing-for-bottom-line-success-585803-9780071416825-j-nicholas-debonis-eric-balinski-phil-allen", "bisac_codes": [ "BUS043000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071396561", "EISBN13": "9780071416825", "EISBN10": "007141682X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790090" } } } }, { "type": "Product", "id": "00010000585802", "attributes": { "name": "Parenting the Strong-Willed Child, Revised and Updated Edition: The Clinically Proven Five-Week Program for Parents of Two- to Six-Year-Olds", "subtitle": "", "description": "<p>The bestselling five-week program to improving the disruptive child's behavior--now updated and revised</p>\n\n<p>Based on more than 40 years of collective research, parents and longtime child behavior experts Dr. Rex Forehand and Dr. Nicholas Long have devised a program to help you find positive and manageable solutions to your child's difficult behavior. 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Providing you with the necessary tools for successfully managing the difficult child, the book covers specific factors that cause or contribute to a child's disruptive behavior; ways to develop a more positive atmosphere in your family and home; actual reports by parents of difficult children; strategies for managing specific behavior problems; how to tell if your child might have ADHD; and more.</p>", "author": "Rex Forehand, Nicholas Long", "slug": "parenting-the-strong-willed-child-revised-and-updated-edition-the-clinically-proven-five-week-program-for-parents-of-two-to-six-year-olds-585802-9780071403238-rex-forehand-nicholas-long", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071403238.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585802", "product_url": "/app/ecom/book/585802/parenting-the-strong-willed-child-revised-and-updated-edition-the-clinically-proven-five-week-program-for-parents-of-two-to-six-year-olds-585802-9780071403238-rex-forehand-nicholas-long", "bisac_codes": [ "FAM034000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071383011", "EISBN13": "9780071403238", "EISBN10": "007140323X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795302" } } } }, { "type": "Product", "id": "00010000585801", "attributes": { "name": "Fair Game", "subtitle": "", "description": "<p>In Fair Game, women's soccer hero and Nike spokesperson Lorrie Fair offers young readers her knowledge of the fundamental skills, playing tactics, training techniques, and mental toughness that helped her become one of the top soccer players in the world. Peppered with anecdotes about and from well-known teammates such as Mia Hamm and Julie Foudy, Fair Game will be an inspiration to young women, coaches, and other sports fans.</p>", "author": "Lorrie Fair, Mark Gola", "slug": "fair-game-585801-9780071426893-lorrie-fair-mark-gola", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071426893.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585801", "product_url": "/app/ecom/book/585801/fair-game-585801-9780071426893-lorrie-fair-mark-gola", "bisac_codes": [ "SPO040000", "0225" ], "items_count": null, "identifiers": { "ISBN13": "9780071390958", "EISBN13": "9780071426893", "EISBN10": "0071426892" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796070" } } } }, { "type": "Product", "id": "00010000585800", "attributes": { "name": "The Career Survival Guide: Making Your Next Career Move", "subtitle": "", "description": "<p>A PAPERBACK ORIGINAL</p>\n\n<p>Everything you need to know to survive and thrive in the world of work</p>\n\n<p>Layoffs, mergers, volatile markets, an uncertain future. The Career Survival Guide is an indispensable source of expert insight, analysis, and guidance for today's beleaguered and confused corporate citizen. And it offers a gold mine of sure-fire tips on how to find a mentor, how to get and use insider business information, how to read the tea leaves when your job may be on the line, and how to handle corporate politics. Readers also learn how to enhance their visibility, as well as how to leverage sudden economic change, and, perhaps most important, they learn about the seven types of corporate survivorsincluding \"Switzerlands,\" \"Gumbies,\" \"Stoics,\" and \"Don't Worry, Be Happys\"and how to determine which type is most consistent with their own personalities. In the face of increasing layoffs and uncertainty, readers wanting to increase their chances of having a successful and fulfilling career will appreciate The Career Survival Guide's comprehensive content, including:</p>\n\n Helpful info boxes, sidebars, and lively profiles\n\nAn introduction to the often-intimidating corporate landscape\n\nStrategies for experienced employees looking to recharge their climb up the corporate ladder", "author": "Brian O'Connell", "slug": "the-career-survival-guide-making-your-next-career-move-585800-9780071425933-brian-oconnell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071425933.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585800", "product_url": "/app/ecom/book/585800/the-career-survival-guide-making-your-next-career-move-585800-9780071425933-brian-oconnell", "bisac_codes": [ "BUS012000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071391306", "EISBN13": "9780071425933", "EISBN10": "0071425934" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796255" } } } }, { "type": "Product", "id": "00010000585799", "attributes": { "name": "Get Ready! for Social Studies : U.S. History", "subtitle": "", "description": "<p>Everything parents need to help their kids succeed in social studies</p>\n\n<p>The only comprehensive social studies skill-building series available, the Get Ready! 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Bernstein told readers how to deal with difficult people at work. Now, in a groundbreaking new book, Bernstein tackles a more serious problem that profoundly affects the lives of millions of people: walking time bombs.</p>\n\n<p>How do you help a friend who explodes into panic attacks?</p>\n\n<p>What do you say when a depressed family member bursts into tears?</p>\n\n<p>How do you protect yourself when a stranger blows up in your face?</p>\n\n<p>Too often, our choices make matters worse. But it isn't our fault. All that we feel, and much of what we hear directs us to defend the fearful, comfort the sad, and talk sense to the angry, regardless of the utter futility of these well-meaning actions.</p>\n\n<p>Moment to moment, people with mental disorders stand at the crossroads between getting better and getting worse. For disorders to heal, medicine, psychotherapy, the encouragement of friends, and the kindness of strangers must all point explosive people toward a single direction.</p>\n\nPeople with anxiety disorders must turn and face their fear rather than running away\n\nDepressed people cannot wait to feel better to do the things that will make them feel better\n\nAngry people have to recognize that anger is something they do, not a reaction to what is done to them\n\n\n\n<p>Reaching these goals sometimes requires stunning feats of mind over matter. In How to Deal with Emotionally Explosive People, Dr. Bernstein demonstrates, step by step, how to do them.</p>", "author": "Albert J. 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Ganic, Tyler G. Hicks", "slug": "mcgraw-hills-engineering-companion-585797-9780071416894-ejup-n-ganic-tyler-g-hicks", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071416894.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585797", "product_url": "/app/ecom/book/585797/mcgraw-hills-engineering-companion-585797-9780071416894-ejup-n-ganic-tyler-g-hicks", "bisac_codes": [ "TEC009070", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071378369", "EISBN13": "9780071416894", "EISBN10": "0071416897" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794805" } } } }, { "type": "Product", "id": "00010000585796", "attributes": { "name": "Streaming Media Demystified", "subtitle": "", "description": "<p>The experts predict that the opening of broadband internet connections and 3G wireless capabilities will drive the adoption of streaming media to 75% of all broadcasting and e-commerce firms by the end of 2003.</p>\n\n<p> Author Mark Topic offers the fast, relible, and painless way to get the lowdown on the streaming of video over the internet (both wired and wireless)--he thoroughly examines the technologies, protocols, and business models on this next giant happening in the world of video and telecom.</p>\n\n<p><br/>\n* Internet protocols for delivering streaming media<br/>\n* Audio and video compression schemes<br/>\n* Covers MPEG-4 and MPEG-7<br/>\n* Discusses digital rights management<br/>\n* Details Metadata</p>", "author": "Michael Topic", "slug": "streaming-media-demystified-585796-9780071409629-michael-topic", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071409629.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585796", "product_url": "/app/ecom/book/585796/streaming-media-demystified-585796-9780071409629-michael-topic", "bisac_codes": [ "TEC041000", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071388771", "EISBN13": "9780071409629", "EISBN10": "0071409629" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795882" } } } }, { "type": "Product", "id": "00010000585795", "attributes": { "name": "Broadband Crash Course", "subtitle": "", "description": "Survival Guide to Understanding -- and Profiting From -- Broadband!<p>Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:</p>\n\n<p><br/>\n* Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.)<br/>\n* Benefits of wireline and wireless broadband technologies<br/>\n* Service bundling and provisioning across the wireline and wireless broadband networks<br/>\n* The Local Loop and its future<br/>\n* Coaxing more applications from the technologies you've got<br/>\n* Business models that have proven themselves in the real world<br/>\n* 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?</p>", "author": "P. J. Louis", "slug": "broadband-crash-course-585795-9780071414760-p-j-louis", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071414760.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "585795", "product_url": "/app/ecom/book/585795/broadband-crash-course-585795-9780071414760-p-j-louis", "bisac_codes": [ "TEC041000", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071380607", "EISBN13": "9780071414760", "EISBN10": "0071414762" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795020" } } } }, { "type": "Product", "id": "00010000585794", "attributes": { "name": "Wrightscapes", "subtitle": "", "description": "THE FIRST IN-DEPTH LOOK AT THE ENVIRONMENTAL DESIGNS OF AMERICAS FAVORITE ARCHITECT . . . FRANK LLOYD WRIGHT<p>CONTAINS MANY NEVER BEFORE PUBLISHED PHOTOGRAPHS AND SITE PLANS</p>\n\n<p> . . . a comprehensive and intriguing look at the work of Frank Lloyd Wright from the outside. It provides a view from the perspective of his designs in settings or landscapes . . . the point of view is to see how the designs of the outside flow into, out of, around, and in a few classic cases, under the architecture of the building. -- John Crowley, Dean, College of Environmental Design, University of Georgia</p>\n\n<p>Shedding light on a fascinating yet previously unexamined topic, Wrightscapes analyzes 85 of Frank Lloyd Wrights designs paying particular attention to site planning, landscape design, community scale and regional planning. The authors include many original diagrams, rare archival material, and some 200 photographs and site plans, many never published before, detailing Wrights residential and public work and his urban design initiatives. A true collectors item Wrightscapes is a pleasure to read and a joy to own.</p>\n\n<p>Frank Lloyd Wright is perhaps best remembered for his unmatched mastery of the organic style of architecture where a structures form and material blend harmoniously with its natural surroundings. Less well known, but equally inspirational are the contributions Wright brought to landscape and site design. His creations in this area reflect a holistic, sustainable, and environmentally-sensitive utilization of plants, climate, solar power, and natural lighting.</p>\n\n<p>Wrightscapes is the first definitive book to address Frank Lloyd Wrights landscapes and environments. 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