Product List
GET /services/catalog/products?format=api&page=70483
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Sponsored by the Association of Teachers of Preventive Medicine and edited and written by well-respected authorities in the range of topics covered, Maxcy-Rosenau-Last Public Health and Preventive Medicine is also an outstanding guide to additional resources of information in preparing for the board exam in preventative medicine and public health.</p>\n\n<p>The new edition of Maxcy-Rosenau-Last Public Health and Preventive Medicine has been completely updated to encompass many new diseases, conditions, and policy issues that continue to dramatically shape-and expand the influence of-public health and preventive medicine.</p>\n\n<p>New to this Edition:</p>\n\n Important coverage of new diseases, conditions, and policy issues, including critical lessons learned from the SARS epidemic, the most recent perspectives on monkey pox, plus an increased emphasis on West Nile Virus\n\n Restructured infectious and communicable disease section that reflects the emergence of many emerging and recrudescent conditions\n\n Greater focus on existing web-based resources for further reading\n\n New information on community-based participatory research\n\n Timely new chapter on bioterrorism and preparedness\n\n Additional insights on the amelioration of disease-producing lifestyles\n\n Research-enhancing lists and catalogs based on federal and other public access databases that are relevant to public health and prevention\n\n More streamlined coverage of chemical exposures and diseases overall\n\n Essentials of the public health service delivery infrastructure", "author": "Robert B. Wallace", "slug": "maxey-rosenau-last-public-health-and-preventive-medicine-fifteenth-edition-588214-9780071593182-robert-b-wallace", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071593182.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588214", "product_url": "/app/ecom/book/588214/maxey-rosenau-last-public-health-and-preventive-medicine-fifteenth-edition-588214-9780071593182-robert-b-wallace", "bisac_codes": [ "MED078000", "0618" ], "items_count": null, "identifiers": { "ISBN13": "9780071441988", "EISBN13": "9780071593182", "EISBN10": "0071593187" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792200" } } } }, { "type": "Product", "id": "00010000588212", "attributes": { "name": "PLAY BETTER TENNIS IN TWO HOURS", "subtitle": "Simplify the Game and Play Like the Pros", "description": "<p>Can tennis really be this simple?</p>\n\n<p>Just ask the dozens of world-class players who have made it to the top using Oscar Wegners groundbreaking approach. But if playing tennis isnt so easy for you, if you never seem to play up to your potential, dont blame yourselfblame the coach who taught you a lot of uselessly complex techniques. Play Better Tennis in 2 Hours is your guide to tennis as the pros play itmore intuitive, more fluid, and more fun. World-renowned tennis coach and ESPN commentator Oscar Wegner shows you how to focus your efforts on one thinghitting the ball correctly. Your own natural athleticism will take care of everything else. Follow the simple drills in this power-packed handbook, and youll learn how to:</p>\n\nMove to the ball efficiently and fluidly\n\nStop worrying about foot position and stance\n\nHit every stroke harder and more accurately\n\nPut a wicked topspin on your forehand\n\nMaster both one- and two-handed backhands\n\nCombine control and power on your volleys\n\nPut more speed and spin into your serve and more punch in your return\n\n\n\n<p>\"Known and respected all around the world, Oscar has given us another great contribution to tennis with this book.\"Gustavo Kuerten, three-time French Open champion</p>\n\n<p>\"Oscar has broken the mold, demystifying the modern tennis stroke. There's genius in his analysis of pro techniquesthe dynamics of what the racquet does to the ball, how power and spin are added. He understands how top pros really stroke the ball, and always have, all the way back to Tilden.\"Andy Rosenberg, Director for NBC Sports Wimbledon and French Open</p>", "author": "Oscar Wegner, Steven Ferry", "slug": "play-better-tennis-in-two-hours-588212-9780071782678-oscar-wegner-steven-ferry", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071782678.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588212", "product_url": "/app/ecom/book/588212/play-better-tennis-in-two-hours-588212-9780071782678-oscar-wegner-steven-ferry", "bisac_codes": [ "SPO045000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071437172", "EISBN13": "9780071782678", "EISBN10": "0071782672" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761860" } } } }, { "type": "Product", "id": "00010000588211", "attributes": { "name": "1001 Questions to Ask Before You Get Married", "subtitle": "", "description": "<p>The relationship expert from the Ladies' Home Journal, the Wall Street Journal, and Lifetime Television shows how to prevent marriage problems before they start</p>\n\n<p>There's nothing wrong with starter jobs and starter homes, but starter marriages? Relationship expert Monica Mendez Leahy is on a mission to help readers make their marriage last. Her 1,001 Questions to Ask Before You Get Married offers a reality check for couples on the marriage path, helping them realize how much they have yet to discover about their partner's nature, thought processes, lifestyle, and marital expectations.</p>\n\n<p>Engaged couples learn to discuss issues deeper than \"chicken or fish\" and to broach subjects that are often ignored before the nuptials yet essential for the foundation of an intimate, long-lasting relationship. Posed in a variety of fun formats, including multiple choice, fill-in-the-blank, and hypotheticals, these questions include topics such as:</p>\n\n\"Does your partner feel that you're too attached to your parents?\"\n\n\"Is there such a thing as innocent flirting?\"\n\n\"Is it OK to cheat on your taxes?\"\n\nAnd more", "author": "Monica Mendez Leahy", "slug": "1001-questions-to-ask-before-you-get-married-588211-9780071636834-monica-mendez-leahy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071636834.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588211", "product_url": "/app/ecom/book/588211/1001-questions-to-ask-before-you-get-married-588211-9780071636834-monica-mendez-leahy", "bisac_codes": [ "FAM030000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071438032", "EISBN13": "9780071636834", "EISBN10": "0071636838" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010020132193" } } } }, { "type": "Product", "id": "00010000588210", "attributes": { "name": "Boatowner's Mechanical and Electrical Manual", "subtitle": "How to Maintain, Repair, and Improve Your Boat's Essential Systems", "description": "<p>The boatowner's foremost troubleshooting guide, now better than ever</p>\n\n<p>If it's on a boat and it has screws, wires, or moving parts, it's covered in Boatowner's Mechanical and Electrical Manual. When you leave the dock with this book aboard, you have at your fingertips the best and most comprehensive advice on:</p>\n\nBattery technologies\n\n12- and 24-volt DC systems\n\nCorrosion, bonding, and lightning protection\n\nGenerators, inverters, and battery chargers\n\nElectric motors and electric lights\n\nMarine electronics, antennas, and RFI\n\nDiesel engines\n\nTransmissions, shaft brakes, and propellers\n\nRefrigeration and air-conditioning\n\nTanks, plumbing, and through-hulls\n\nPumps and watermakers\n\nSteering, autopilots, and wind vanes\n\nStoves and heaters\n\nWinches, windlasses, and bow thrusters\n\nSpars, rigging, and roller reefing\n\n\n\n<p>\"If you had to choose a single book to help you assess and maintain your boat gear, this would be it.\"Practical Sailor</p>\n\n<p>\"A truly remarkable bible. . . . This book is the best of its kind.\"WoodenBoat</p>\n\n<p>\"A major achievement. . . . It would be hard to imagine anything going wrong on a boat that couldn't be figured out with this book.\"Sailing World</p>\n\n<p>\"The world's best technical reference and troubleshooting book.\"Sailing Inland and Offshore</p>\n\n<p>\"This manual will be of lasting interest to anyone who wants to know how their boat works, what has gone wrong when it doesn't, and how it could be fixed.\"Classic Boat</p>\n\n<p>\"Without becoming too complex, the book covers almost every imaginable mechanical or electrical matter in the marine environment.\"Work Boat World</p>\n\n<p>\"Calder lives what he writes, . . . [and] what he offers . . . is practical solutions to problems associated with increasingly complex marine systems. . . . [A] bargain for anyone in the construction and repair side of the boat business.\"Professional Boatbuilder</p>", "author": "Nigel Calder", "slug": "boatowners-mechanical-and-electrical-manual-588210-9780071784061-nigel-calder", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071784061.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588210", "product_url": "/app/ecom/book/588210/boatowners-mechanical-and-electrical-manual-588210-9780071784061-nigel-calder", "bisac_codes": [ "SPO005000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071432382", "EISBN13": "9780071784061", "EISBN10": "0071784063" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791539" } } } }, { "type": "Product", "id": "00010000588209", "attributes": { "name": "The Thyroid Sourcebook for Women", "subtitle": "", "description": "<p>The Thyroid Sourcebook for Women is an indispensable resource for the one in eight American women who suffers from chronic thyroid disorders. This new edition features the latest research on thyroid disorders, including hypothyroidism, hyperthyroidism, and thyroid cancer, and their effect on women's health and lives. It explores the advantages and disadvantages of the latest medications and treatments, while addressing critical concerns for women such as fertility, pregnancy, postpartum thyroid disorder, menopause, depression, and weight gain. It also offers candid appraisals of major alternative therapies.</p>", "author": "M. Sara Rosenthal", "slug": "the-thyroid-sourcebook-for-women-588209-9780071460644-m-sara-rosenthal", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071460644.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588209", "product_url": "/app/ecom/book/588209/the-thyroid-sourcebook-for-women-588209-9780071460644-m-sara-rosenthal", "bisac_codes": [ "HEA024000", "0229" ], "items_count": null, "identifiers": { "ISBN13": "9780071441612", "EISBN13": "9780071460644", "EISBN10": "0071460640" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790359" } } } }, { "type": "Product", "id": "00010000588208", "attributes": { "name": "Management of the Perimenopause", "subtitle": "", "description": "<p>A UNIQUE DECISION-MAKING TOOL FOR DAILY PRACTICE</p>\n\n<p>This evidence-based resource provides easy-to-use, expert guidance on the assessment and treatment of common perimenopausal problems seen in daily office practice. After a brief overview of physiologic and endocrinologic changes, and the staging of the perimenopause (by STRAW definition), you'll find practical, easy-to-access coverage of:</p>\n\nManagement of specific symptoms and problems, such as hot flashes, cognitive changes, breast masses, and osteoporosis\n\nPreventive clinical practice, featuring in-depth coverage of hormone replacement therapies\n\n Alternative therapies, including vitamins, herbs, and phytoestrogens <p>Separate sections cover screening tests and all major alternative therapies.</p>\n\n<p>About the Practical Pathways Series:</p>\n\n<p>Practical Pathways in Obstetrics & Gynecology is a unique new series especially designed to tackle the challenging clinical topics encountered in daily practice. Each title in the series features a standardized, user-friendly approach that guides you systematically through evaluation, diagnosis, and management:</p>\n\n\n\nA high-yield, algorithmic Pathway at the start of most chapters provides an at-a-glance summary of recommended management\n\nWhat's the Evidence? questions summarize major clinical trials and their application to daily practice\n\nGuiding Questions review what strategic questions clinicians should ask themselves when first evaluating a patient\n\nKey Points are highlighted in the margins\n\nCase Studies demonstrate the clinical application of concepts, and further hone diagnostic skills\n\nReferences facilitate further research or study", "author": "James H. Liu, Margery L. S. Gass", "slug": "management-of-the-perimenopause-588208-9780071491938-james-h-liu-margery-l-s-gass", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071491938.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588208", "product_url": "/app/ecom/book/588208/management-of-the-perimenopause-588208-9780071491938-james-h-liu-margery-l-s-gass", "bisac_codes": [ "MED033000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071422819", "EISBN13": "9780071491938", "EISBN10": "0071491937" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790774" } } } }, { "type": "Product", "id": "00010000588207", "attributes": { "name": "CURRENT Essentials Orthopedics", "subtitle": "", "description": "<p>CURRENT Essentials: Orthopedics -- the ultimate at-a-glance bedside guide!</p>\n\n Nutshell information on the diagnosis and treatment of the 200 most common orthopedic diseases and disorders\n\n One disorder per page, with bulleted lists for easy access\n\n Covers all relevant procedures, from adult reconstructive surgery to foot and ankle surgery\n\n ICD9-CM codes for each topic, allowing you to code and classify morbidity data after making the diagnosis\n\nIncluded in each topic--<br/>\n--Essentials of Diagnosis<br/>\n--Differential Diagnosis<br/>\n--Treatment<br/>\n--Pearl<br/>\n--Reference\n\nHandy tabs that give you point-of-care answers in an instant", "author": "Harry Skinner, Michael Fitzpatrick", "slug": "current-essentials-orthopedics-588207-9780071593175-harry-skinner-michael-fitzpatrick", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071593175.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588207", "product_url": "/app/ecom/book/588207/current-essentials-orthopedics-588207-9780071593175-harry-skinner-michael-fitzpatrick", "bisac_codes": [ "MED065000", "0616" ], "items_count": null, "identifiers": { "ISBN13": "9780071439237", "EISBN13": "9780071593175", "EISBN10": "0071593179" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795221" } } } }, { "type": "Product", "id": "00010000588206", "attributes": { "name": "How to Talk to Anyone", "subtitle": "92 Little Tricks for Big Success in Relationships", "description": "<p>\"You'll not only break the ice, you'll melt it away with your new skills.\" -- Larry King</p>\n\n<p>\"The lost art of verbal communication may be revitalized by Leil Lowndes.\" -- Harvey McKay, author of How to Swim with the Sharks Without Being Eaten Alive</p>\n\n<p>What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their \"Midas touch?\"</p>\n\n<p>What it boils down to is a more skillful way of dealing with people.</p>\n\n<p>The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book youll find:</p>\n\n9 ways to make a dynamite first impression\n\n14 ways to master small talk, \"big talk,\" and body language\n\n14 ways to walk and talk like a VIP or celebrity\n\n6 ways to sound like an insider in any crowd\n\n7 ways to establish deep subliminal rapport with anyone\n\n9 ways to feed someone's ego (and know when NOT to!)\n\n11 ways to make your phone a powerful communications tool\n\n15 ways to work a party like a politician works a room\n\n7 ways to talk with tigers and not get eaten alive\n\n\n\n<p>In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: \"Rubberneck the Room,\" \"Be a Copyclass,\" \"Come Hither Hands,\" Bare Their Hot Button, The Great Scorecard in the Sky,\" and \"Play the Tombstone Game, for big success in your social life, romance, and business.</p>\n\n<p>How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!</p>\n\n<p>By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!</p>", "author": "Leil Lowndes", "slug": "how-to-talk-to-anyone-588206-9780071433341-leil-lowndes", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/eb093257eac51cff00394d8bbee0e6c6a404f6a6be7a50b3b41806238f02f364_Screenshot_2023-07-17_at_7.27.47_PM.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588206", "product_url": "/app/ecom/book/588206/how-to-talk-to-anyone-588206-9780071433341-leil-lowndes", "bisac_codes": [ "PSY017000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071418584", "EISBN13": "9780071433341", "EISBN10": "0071433341" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010017381183" } } } }, { "type": "Product", "id": "00010000588205", "attributes": { "name": "The Certified Diver's Handbook", "subtitle": "The Complete Guide to Your Own Underwater Adventures", "description": "<p> The real-world guide for divers who want to enjoy their sport to the fullest</p>\n\n<p>More than half of the 1.5 million people who achieve scuba certification each year are stymied in their pursuit of the sport because they lack time and money to enjoy the exotic diving experiences they've read about, and don't want to be confined to group dives. The Certified Diver's Handbook is the only guide to help them create their own diving adventures on any budget, on any schedule, in waters local or distant, and without the restrictions of group demands. Thirty-year diving veteran and photojournalist Clay Coleman provides the insider's tips and how-to advice divers need to equip, plan, and execute their own diving expeditions. Divers will learn how to:</p>\n\n Buy or rent the best SCUBA equipment at the best prices\n\nPlan dives to maximize enjoyment and safety\n\nFind great diving sites close to home\n\nMaster underwater rescue procedures and shore- and night-diving techniques\n\nExplore wrecks, reefs, and underwater caves", "author": "Clay Coleman", "slug": "the-certified-divers-handbook-588205-9780071780018-clay-coleman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071780018.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588205", "product_url": "/app/ecom/book/588205/the-certified-divers-handbook-588205-9780071780018-clay-coleman", "bisac_codes": [ "SPO005000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071414609", "EISBN13": "9780071780018", "EISBN10": "0071780017" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794373" } } } }, { "type": "Product", "id": "00010000588204", "attributes": { "name": "McGraw-Hill's Spanish and English Legal Dictionary", "subtitle": "Doccionario Juridico Ingles-Espanol", "description": "<p>McGraw-Hill's Spanish and English Legal Dictionary defines hundreds of words in business law, civil and criminal law, contracts and torts, constitutional law, family law, labor law, liability, probate, property law, and international trade agreements. It includes more than 13,000 entries in Spanish and in English.</p>\n\n<p>One feature that distinguishes this fully bilingual dictionary from the competition is its extensive collection of encyclopedic entries, including citations of judgments, torts and contracts, as well as civil, penal and commercial codes from the United States, Spain, and Spanish-speaking nations worldwide. It also features dozens of side-by-side sample claims, invoices, and other legal documents.</p>", "author": "Henry Saint Dahl", "slug": "mcgraw-hills-spanish-and-english-legal-dictionary-588204-9780071783620-henry-saint-dahl", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071783620.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588204", "product_url": "/app/ecom/book/588204/mcgraw-hills-spanish-and-english-legal-dictionary-588204-9780071783620-henry-saint-dahl", "bisac_codes": [ "FOR026000", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071415293", "EISBN13": "9780071783620", "EISBN10": "0071783628" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795623" } } } }, { "type": "Product", "id": "00010000588203", "attributes": { "name": "Gentle Baby Care", "subtitle": "", "description": "<p>From the bestselling author of The No-Cry Sleep Solution--everything parents need to know during their baby's first year</p>\n\n<p>Gentle Baby Care provides immediate answers to the daily questions that arise when caring for a baby. Written by bestselling author and parenting expert Elizabeth Pantley, this valuable guide includes information and practical tips to allow readers to choose the gentle, loving solutions that best suit their parenting style and their baby. Gentle Baby Care provides more than 1,000 practical tips and solutions to the everyday issues that arise during a child's first year, including:</p>\n\n Colic\n\nTeething\n\nColds\n\nSleep\n\nDiaper rash\n\nIndependent play\n\nTraveling with baby\n\nDevelopmental milestones", "author": "Elizabeth Pantley", "slug": "gentle-baby-care-588203-9780071504669-elizabeth-pantley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071504669.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588203", "product_url": "/app/ecom/book/588203/gentle-baby-care-588203-9780071504669-elizabeth-pantley", "bisac_codes": [ "FAM025000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071398855", "EISBN13": "9780071504669", "EISBN10": "0071504664" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790780" } } } }, { "type": "Product", "id": "00010000588202", "attributes": { "name": "Fundamentals of Mobile and Pervasive Computing", "subtitle": "", "description": "The authoritative, general reference that has been sorely missing in the field of mobile computing <p> This book teaches all the main topics via the hottest applications in a rapidlygrowing field.</p>\n\n\"Big picture\" explanations of ad hoc networks and service discovery\n\nExercises, projects, and solutions to illustrate core concepts\n\nExtensive wireless security methodologies", "author": "Frank Adelstein, Sandeep K. S. 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Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:</p>\n\n<p> Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there<br/>\n Position a follower so that it can occupy a niche not claimed by the leader<br/>\n Avoid letting a second product ride on the coattails of an established one.</p>\n\n<p>Positioning also shows you how to:</p>\n\n<p> Use leading ad agency techniques to capture the biggest market share and become a household name<br/>\n Build your strategy around your competition's weaknesses<br/>\n Reposition a strong competitor and create a weak spot<br/>\n Use your present position to its best advantage<br/>\n Choose the best name for your product<br/>\n Determine when-and why-less is more<br/>\n Analyze recent trends that affect your positioning.</p>\n\n<p>Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.</p>", "author": "Al Ries, Jack Trout", "slug": "positioning-the-battle-for-your-mind-588198-9780071705875-al-ries-jack-trout", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071705875.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588198", "product_url": "/app/ecom/book/588198/positioning-the-battle-for-your-mind-588198-9780071705875-al-ries-jack-trout", "bisac_codes": [ "BUS043000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071373586", "EISBN13": "9780071705875", "EISBN10": "0071705872" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010018607388" } } } }, { "type": "Product", "id": "00010000588197", "attributes": { "name": "The Ship and the Storm: Hurricane Mitch and the Loss of the Fantome", "subtitle": "", "description": "<p>\"Utterly compulsive and unputdownable--the most exciting, authentic, and humanly moving of all the recent Storm books. Brilliantly paced and perfectly balanced. . . . Carrier is a marvelously trustworthy narrator. . . . A terrific book.\"--Jonathan Raban, author of Passage to Juneau: A Sea and Its Meanings and Bad Land: An American Romance</p>\n\n<p>\"A wonderful story. An extremely well-written account of the events as I knew them. I commend Jim Carrier for a magnificent job.\"--Jerry D. Jarrell, Director, National Hurricane Center</p>\n\n<p>In October 1998, the majestic schooner Fantome came face-to-face with one of the most savage storms in Atlantic history. The last days of the Fantome are reconstructed in vivid and heartbreaking detail through Jim Carrier's extensive research and hundreds of personal interviews. What emerges is a story of courage, hubris, the agony of command, the weight of lives versus wealth, and the advances of science versus the terrible power and unpredictability of nature.</p>", "author": "Jim Carrier", "slug": "the-ship-and-the-storm-hurricane-mitch-and-the-loss-of-the-fantome-588197-9780071374552-jim-carrier", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071374552.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588197", "product_url": "/app/ecom/book/588197/the-ship-and-the-storm-hurricane-mitch-and-the-loss-of-the-fantome-588197-9780071374552-jim-carrier", "bisac_codes": [ "TRV001000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071355261", "EISBN13": "9780071374552", "EISBN10": "0071374558" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791323" } } } }, { "type": "Product", "id": "00010000588196", "attributes": { "name": "Say It With Charts: The Executives Guide to Visual Communication", "subtitle": "", "description": "Step-by-step guide to creating compelling, memorable presentations<p>A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. 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