Product List
GET /services/catalog/products?format=api&page=70482
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The Eighth Edition also explores such new topics as:</p>\n\n The expanding objectives of direct marketing in the digital age\n\nTechniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention\n\nCRM applications, data mining, call center, campaign management, and sales force automation\n\nCustomer experience management--connecting customers and brands at every touch point\n\nBrand building with direct marketing tools and techniques\n\nThe growth of direct marketing in Europe, Asia, and Latin America\n\nMethods of international marketing--both direct and telemarketing\n\n\n\n<p>Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.</p>", "author": "Bob Stone, Ron Jacobs", "slug": "successful-direct-marketing-methods-588233-9780071784139-bob-stone-ron-jacobs", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071784139.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588233", "product_url": "/app/ecom/book/588233/successful-direct-marketing-methods-588233-9780071784139-bob-stone-ron-jacobs", "bisac_codes": [ "BUS043010", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071458290", "EISBN13": "9780071784139", "EISBN10": "0071784136" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762556" } } } }, { "type": "Product", "id": "00010000588232", "attributes": { "name": "McGraw-Hill's Quick and Easy Medical Spanish", "subtitle": "", "description": "There is a huge and growing demand for medical Spanish resources (Google currently lists nearly ten million entries in the category of Medical Spanish)\n\nHands-on workbook format makes this, without a doubt, the most accessible, easiest to use medical Spanish primer on the market", "author": "Claudia Kechkian", "slug": "mcgraw-hills-quick-and-easy-medical-spanish-588232-9780071709347-claudia-kechkian", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071709347.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588232", "product_url": "/app/ecom/book/588232/mcgraw-hills-quick-and-easy-medical-spanish-588232-9780071709347-claudia-kechkian", "bisac_codes": [ "FOR026000", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071459648", "EISBN13": "9780071709347", "EISBN10": "0071709347" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793664" } } } }, { "type": "Product", "id": "00010000588231", "attributes": { "name": "Nanotechnology Demystified", "subtitle": "", "description": "<p>Get up to speed on nanotechnology and the many biological, chemical, physical, environmental, and political aspects of this developing science.</p>", "author": "Linda D. 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Will you survive? Do you have the skills to feed, clothe, and protect yourself? Mark Elbroch, a master tracker, and Mike Pewtherer, a woodland skills educator, put those questions to the test when they embarked on a 46-day, unprovisioned, unequipped journey into the dense wilderness of the northeastern United States.</p>\n\n<p>Wilderness Survival is their highly practical and uniquely observant introduction to survival in the deep woods. Mark and Mike tested generally accepted truths, questioned conventional solutions, and distilled the best techniques for making fire, obtaining shelter, finding water, and hunting with primitive weapons. 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With 4,000 words, Must-Know Italian gives you the power to be understood in any situation.</p>\n\n<p>You'll never be at a loss for words again</p>\n\n in the classroom il calcolatore (calculator), il, la supplente (substitute teacher)\n\nat the office lo stage (internship), la riunione (meeting)\n\ntalking about the environment la conservazione (conservation), riciclare (recycle)\n\ndiscussing politics la cittadinanza (citizenship), il broglio elettorale (electoral fraud)\n\nshopping l(o)'affare (bargain), la cartina del bancomat (ATM card)", "author": "Daniela Gobetti", "slug": "must-know-italian-588225-9780071630788-daniela-gobetti", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071630788.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588225", "product_url": "/app/ecom/book/588225/must-know-italian-588225-9780071630788-daniela-gobetti", "bisac_codes": [ "FOR013000", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071456456", "EISBN13": "9780071630788", "EISBN10": "0071630783" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792099" } } } }, { "type": "Product", "id": "00010000588224", "attributes": { "name": "Essentials of English Grammar", "subtitle": "A Quick Guide To Good English", "description": "<p>Clear, concise, and packed with lively examples, Essentials of English Grammar, Third Edition, fills you in on general usage rules for parts of speech, punctuation, capitalization, abbreviations, numbers, word division, spelling, commonly confused words, and much more. It also includes style guidelines with tips on how to write with economy, clarity, and accuracy.</p>\n\n<p>A quick reference for people with the occasional question and an excellent primer for anyone learning the basics, this edition of the perennial bestseller features a new glossary of grammar terms, updated coverage of stylistic conventions, and new examples.</p>", "author": "L. 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Conveniently organized by age groups from prenatal diagnosis to neonate to childhood, each chapter begins by describing symptoms (similar to the way a patient would present), and then guides you through confirming the diagnosis and choosing the appropriate course of therapy.</p>\n\n<p>Completely updated to reflect the significant advances made following the discovery of the DNA sequence on the human genome, the Third Edition of Neurology of Hereditary Metabolic Diseases of Children clarifies the complicated genetics and biochemistry of these illnesses and will prove to be invaluable to the non-specialist and specialist alike.</p>\n\n<p>New to the Third Edition:</p>\n\nTables categorizing diseases by mechanisms Treatment for disorders that previously had no known treatment options\n\nThorough discussion of new molecular, biochemical, and brain imaging tests - and how to select the one most likely to reveal a particular disease\n\nCase examples with clinical pearls\n\nWeb sites and contact information for patient support groups", "author": "Gilles Lyon, Edwin H. 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