Product List
GET /services/catalog/products?format=api&page=70479
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He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier s thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER.</p>\n\n<p>Dr. Ben-Shahar, one of the most popular teachers in Harvards recent history, has written a personal, informed, and highly enjoyable primer on how to become happier. It would be wise to take his advice.<br/>\n--Ellen J. Langer, author of Mindfulness and On Becoming an Artist</p>\n\n<p>This fine book shimmers with a rare brand of good sense that is imbedded in scientific knowledge about how to increase happiness. It is easy to see how this is the backbone of the most popular course at Harvard today.\"<br/>\n--Martin E. P. Seligman, author of Authentic Happiness</p>", "author": "Tal Ben-Shahar", "slug": "happier-588313-9780071510967-tal-ben-shahar", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071510967.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588313", "product_url": "/app/ecom/book/588313/happier-588313-9780071510967-tal-ben-shahar", "bisac_codes": [ "SEL023000", "0226" ], "items_count": null, "identifiers": { "ISBN13": "9780071492393", "EISBN13": "9780071510967", "EISBN10": "0071510966" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010019382642" } } } }, { "type": "Product", "id": "00010000588312", "attributes": { "name": "Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication, and Growing a", "subtitle": "", "description": "<p>The Right Phrase for Every Situation...Every Time</p>\n\n<p>Whether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-to-use phrases for every situation. From managing interpersonal conflicts to motivating an entire company, you'll find the exact words you need to:</p>\n\n Get people to work with, not against each other\n\nUse positive feedback to promote and reward teamwork\n\nInspire communication at every level of the team\n\nBuild a winning team mindset that can't lose!\n\n\n\n<p>The key to successful collaboration is right here at your fingertips-in this easy-to-use, subject-by-subject collection of empowering words and fail-proof phrases.</p>", "author": "Linda Eve Diamond", "slug": "perfect-phrases-for-building-strong-teams-hundreds-of-ready-to-use-phrases-for-fostering-collaboration-encouraging-communication-and-growing-a-588312-9780071594882-linda-eve-diamond", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071594882.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588312", "product_url": "/app/ecom/book/588312/perfect-phrases-for-building-strong-teams-hundreds-of-ready-to-use-phrases-for-fostering-collaboration-encouraging-communication-and-growing-a-588312-9780071594882-linda-eve-diamond", "bisac_codes": [ "BUS000000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071490733", "EISBN13": "9780071594882", "EISBN10": "0071594884" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761414" } } } }, { "type": "Product", "id": "00010000588311", "attributes": { "name": "iSpeak Japanese Phrasebook", "subtitle": "The Ultimate Audio & Visual Phrasebook for Your iPod", "description": "<p>See it. Hear it. Speak it.</p>\n\n<p>Turn your iPod into a portable translator, and put 1,300 Japanese phrases in your pocket.</p>\n\nGo to Artist--Choose the theme you want.\n\nGo to Album--Select your topic within the theme.\n\nSelect the phrase you want to hearYou will hear the phrase and see it on your iPod screen!\n\n\n\n<p>With iSpeak, the language just clicks.</p>\n\n<p>Designed for use with iPod.<br/>\nAlso compatible with Zune and most MP3 players. See manual for details.<br/>\nContains one MP3 audio disc and 64-page booklet. Requires 300MB of free space.</p>", "author": "Alex Chapin", "slug": "ispeak-japanese-phrasebook-588311-9780071595100-alex-chapin", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071595100.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588311", "product_url": "/app/ecom/book/588311/ispeak-japanese-phrasebook-588311-9780071595100-alex-chapin", "bisac_codes": [ "FOR014000", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071492973", "EISBN13": "9780071595100", "EISBN10": "0071595104" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794412" } } } }, { "type": "Product", "id": "00010000588310", "attributes": { "name": "A Visual Cruising Guide to the Southern New England Coast", "subtitle": "Portsmouth, NH, to New London, CT", "description": "<p>New concept in navigation provides the perfect complement to your charts and traditional cruising guides</p>\n\n<p>This unique cruising guide features aerial photos matched with chart segments to guide you through channels and harbor approaches. Prepared with input from local experts up and down the coast, hazards, safe channels, and key navigation aids are clearly labeled on photos and charts.</p>", "author": "James L. Bildner", "slug": "a-visual-cruising-guide-to-the-southern-new-england-coast-588310-9780071636988-james-l-bildner", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071636988.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588310", "product_url": "/app/ecom/book/588310/a-visual-cruising-guide-to-the-southern-new-england-coast-588310-9780071636988-james-l-bildner", "bisac_codes": [ "SPO005000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071489195", "EISBN13": "9780071636988", "EISBN10": "0071636986" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762292" } } } }, { "type": "Product", "id": "00010000588309", "attributes": { "name": "Ajax: The Complete Reference", "subtitle": "", "description": "<p>The Definitive Guide to Ajax Web Application Development</p>\n\n<p>Evolve from the click-and-wait programming pattern to the latest Web 2.0 paradigm using this comprehensive guide to Ajax. Written by Web development expert Thomas Powell, the book lays out every feature of Ajax alongside detailed explanations and real-world code examples.</p>\n\n<p>Ajax: The Complete Reference explains how to create and test Ajax-enabled Web applications using the XMLHttpRequest object as well as alternative JavaScript-based communication mechanisms. You'll explore a variety of sample applications featuring emerging user-interface conventions and build applications that address real-world networking and security issues. A robust communication library is developed throughout the book that enables you to architect flexible Ajax applications. The latest technologies such as Web services, Flash-Ajax integration, client-side templates, Comet, and Offline Access are also covered. Discover the future of Web development today!</p>\n\nWork with traditional JavaScript communication approaches like iframes\n\nExplore all the quirks and details in the XMLHttpRequest object\n\nHandle disparate data formats, including XML, JSON, CSV, YAML, and more \n\nDeal with networking issues, including timeouts, retries, response ordering, and a variety of server and content errors\n\nSimplify JavaScript programming using open-source Ajax libraries like YUI\n\nSecure Ajax applications using authentication, obfuscation, and encryption \n\nImplement common Ajax UI patterns such as auto suggest, click-to-edit, and drag-and-drop\n\nSolve troubling Ajax architecture problems, including back button, history, and bookmarking issues\n\nLearn Ajax's role in Web 2.0 and Web services\n\nExplore push style communication using Comet and Flash\n\nDiscover the future of offline Web application access and operation", "author": "Thomas A. Powell", "slug": "ajax-the-complete-reference-588309-9780071596626-thomas-a-powell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071596626.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588309", "product_url": "/app/ecom/book/588309/ajax-the-complete-reference-588309-9780071596626-thomas-a-powell", "bisac_codes": [ "COM051280", "0920" ], "items_count": null, "identifiers": { "ISBN13": "9780071492164", "EISBN13": "9780071596626", "EISBN10": "0071596623" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760775" } } } }, { "type": "Product", "id": "00010000588308", "attributes": { "name": "LANGE Instant Access Orthopedics and Sports Medicine", "subtitle": "", "description": "<p>The most convenient, rapid-access resource for orthopedics and sports medicine, packed with clinical facts, figures, and data you will turn to again and again</p>\n\n<p>This portable guide is filled with evidence-based facts, figures, and data for understanding and managing common-but often challenging-complaints related to the musculoskeletal system.</p>\n\n<p>Orthopedics and Sports Medicine expertly covers all joints from the neck and shoulder, to the spine and ankle. Supporting this outstanding coverage is a handy table-based format that allows you to find and apply information as quickly and efficiently as possible.</p>\n\n<p>Features:</p>\n\n All the bottom-line, clinical essentials required to effectively manage orthopedic conditions\n\n Clear tabular format\n\n Numerous illustrations\n\n Practical, ready-to-use coverage of exam procedures, plus the very latest disease and disorder information\n\n Evidence-based findings and references", "author": "Anil M. Patel", "slug": "lange-instant-access-orthopedics-and-sports-medicine-588308-9780071594851-anil-m-patel", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071594851.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588308", "product_url": "/app/ecom/book/588308/lange-instant-access-orthopedics-and-sports-medicine-588308-9780071594851-anil-m-patel", "bisac_codes": [ "MED065000", "0616" ], "items_count": null, "identifiers": { "ISBN13": "9780071490092", "EISBN13": "9780071594851", "EISBN10": "007159485X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794817" } } } }, { "type": "Product", "id": "00010000588307", "attributes": { "name": "The UMTS Air-Interface in RF Engineering", "subtitle": "Design and Operation of UMTS Networks", "description": "<p>Everything Engineers Need to Design, Build, and Operate 3G Wireless Networks for Global Voice and Data Communications</p>\n\n<p>The UMTS Air-Interface in RF Engineering shows you how to design, build, and operate the 3G wireless networks that carry most of today's global voice and data communications. The book explains the RF engineering aspects of UMTS, key elements of the 3GPP specifications, and practical operation of UMTS networks.</p>\n\n<p>Written by an internationally renowned expert on wireless systems, this essential engineering tool takes you through UMTS basics and standards ...radio resource and link controls...physical layer...cell reselection... handover...power control...HSDPA...WCDMA RF network planning and optimization...repeaters and tower top amplifiers...inter-system interference ...and more. Filled with 150 detailed illustrations, The UMTS Air-Interface in RF Engineering features:</p>\n\n A complete explanation of UMTS in an RF engineering context\n\nExpert information on key elements of the 3GPP specifications\n\nNumerous applications of theoretical concepts to the day-to-day operation of UMTS networks\n\nStep-by-step guidance on UMTS physical layer procedures <p>Inside This Cutting-Edge UMTS Engineering Guide</p>\n\n_ Introduction to UMTS UMTS Fundamentals UMTS Standards _ Radio Resource Control Radio Link Control Medium Access Control Physical Layer Cell Reselection Handover Power Control HSDPA WCDMA RF Network Planning WCDMA RF Network Optimization Repeaters and Tower Top Amplifiers Inter-System Interferences WCDMA and CDMA 2000", "author": "Shing-Fong Su", "slug": "the-umts-air-interface-in-rf-engineering-588307-9780071510257-shing-fong-su", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071510257.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588307", "product_url": "/app/ecom/book/588307/the-umts-air-interface-in-rf-engineering-588307-9780071510257-shing-fong-su", "bisac_codes": [ "TEC041000", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071488662", "EISBN13": "9780071510257", "EISBN10": "0071510257" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796603" } } } }, { "type": "Product", "id": "00010000588306", "attributes": { "name": "Building Outrigger Sailing Canoes", "subtitle": "Modern Construction Methods for Three Fast, Beautiful Boats", "description": "<p>Build the fastest, most exotic sailboats around!</p>\n\n<p>Popular in Hawaii and throughout the South Pacific and Indian Oceans, outrigger canoes combine the romance of the South Seas with a ruthless efficiency of design and breathtaking sailing performance. This is the first book to present complete plans and building instructions for three outrigger sailing canoes.</p>\n\n<p>Based on traditional Hawaiian and Micronesian types, the designs are lightweight, easy to build, and screamingly fast. Author Gary Dierking shows you how to build these boats using stitch-and-glue and strip-planking construction, explains what tools and materials are required, how to rig and equip the boats, and more.</p>", "author": "Gary Dierking", "slug": "building-outrigger-sailing-canoes-588306-9780071594561-gary-dierking", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071594561.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588306", "product_url": "/app/ecom/book/588306/building-outrigger-sailing-canoes-588306-9780071594561-gary-dierking", "bisac_codes": [ "SPO036000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071487917", "EISBN13": "9780071594561", "EISBN10": "0071594566" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762580" } } } }, { "type": "Product", "id": "00010000588305", "attributes": { "name": "Fatal Traps for Helicopter Pilots", "subtitle": "", "description": "<p>Acquire the Life-Saving Skills Needed to Eliminate or Reduce Most Helicopter Accidents</p>\n\n<p> A vital resource for pilots, helicopter enthusiasts, and aircraft maintenance technicians, Fatal Traps for Helicopter Pilots analyzes all aspects of helicopter accidents, including flight basics, engineering, meteorology, flight training, and human factors. This life-saving guide shows how proper preparation can help prevent accidents by addressing causes such as aerodynamic problems, mechanical failures, poor loading, mid-air collisions, and more.</p>\n\n<p> Filled with case studies and first-hand accounts of accidents, the book organizes accident types by primary causes, presenting proven methods for eliminating or reducing the possibility of each type. Greg Whyte, an ex commercial helicopter pilot and professional aviation writer, draws on his own flying experiences and those of other flight veterans to provide a wealth of practical information and safety tips that are essential for everyone who flies, maintains or crews in helicopters. Filled with over 100 helpful illustrations, Fatal Traps for Helicopter Pilots enables readers to:</p>\n\n Identify and address the common causes of helicopter accidents\n\nExplore in-depth examples of accident scenarios\n\nExamine the technical details of accident causes\n\nReview case studies and first-hand accounts of accidents\n\nLearn from the plain-English notes on avoidance and recovery\n\n\n\n<p>Inside This Aviation Accident-Prevention Guide</p>\n\n Basic Flight Principles Vortex Ring State Recirculation Ground Resonance Retreating Blade Stall Dynamic Rollover Overpitching Main Rotor Strikes Mid-Air Collisions Mast Bumping Engine Failures Tail Rotor Failures Mechanical Failures Fuel Fire Ditching Loading Issues Winching Weather Crew and Pre-flight Hazards Human Factors Training Mishaps", "author": "Greg Whyte", "slug": "fatal-traps-for-helicopter-pilots-588305-9780071776684-greg-whyte", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071776684.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588305", "product_url": "/app/ecom/book/588305/fatal-traps-for-helicopter-pilots-588305-9780071776684-greg-whyte", "bisac_codes": [ "TRA002000", "0853" ], "items_count": null, "identifiers": { "ISBN13": "9780071488303", "EISBN13": "9780071776684", "EISBN10": "0071776680" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760946" } } } }, { "type": "Product", "id": "00010000588304", "attributes": { "name": "The Complete Book of Road Cycling & Racing", "subtitle": "", "description": "<p>Ride faster, fitter, smarter, & farther</p>\n\n<p>Every road rider has goals. Yours may be to begin racing, to become more competitive, or to win a specific tour. Not interested in racing? Perhaps you want to complete your first century ride, improve your overall fitness, or ride father and faster just for the sheer joy of flying on two wheels.</p>\n\n<p>No matter what your goals, The Complete Book of Road Cycling and Racing gives you all the information you need to become a better, more performance-focused cyclist. Written by an accomplished racing coach, cyclist, and exercise physiologist, this book shows you how to:</p>\n\nFit the bike to your body for maximum efficiency and comfort\n\nRide safely in a group\n\nCope with any weather or altitude\n\nMaintain your bike\n\nPrepare for races of all types\n\nMaster racing strategies and tactics\n\nTrain efficiently and stay in peak condition year-round\n\nAnd much more", "author": "Willard Peveler", "slug": "the-complete-book-of-road-cycling-racing-588304-9780071643412-willard-peveler", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071643412.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588304", "product_url": "/app/ecom/book/588304/the-complete-book-of-road-cycling-racing-588304-9780071643412-willard-peveler", "bisac_codes": [ "SPO047000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071489379", "EISBN13": "9780071643412", "EISBN10": "0071643419" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792072" } } } }, { "type": "Product", "id": "00010000588303", "attributes": { "name": "Vitamins and Minerals Demystified", "subtitle": "", "description": "<p>Encapsulating the science behind vitamins and minerals</p>\n\n<p>Need to understand how vitamins and minerals work but find dense texts difficult to absorb? Here's your panacea! Vitamins & Minerals Demystified makes it easy to digest information on everything from A to zinc.</p>\n\n<p>Written by a holistic health doctor, this essential guide explains the crucial role vitamins and minerals play in nutrition and physiology. You'll find details on the type and amount required for survival and for increased disease resistance. The book outlines the food sources of different vitamins and minerals and covers the benefits and pitfalls of both natural and synthetic vitamins. Featuring end-of-chapter quizzes and a final exam, this book will fortify your knowledge of vitamins and minerals.</p>\n\n<p>This fast and easy guide offers:</p>\n\nNumerous figures to illustrate key concepts\n\nGraphs indicating the foods rich in various vitamins and minerals\n\nCharts featuring U.S. Recommended Daily Allowances (USRDAs)\n\nCoverage of deficiency-related diseases\n\nQuick summaries of each vitamin and mineral reinforce learning\n\n\n\n<p>Simple enough for a beginner, but challenging enough for an advanced student, Vitamins & Minerals Demystified is the perfect supplement for anyone studying or interested in this important health topic.</p>", "author": "Steve Blake", "slug": "vitamins-and-minerals-demystified-588303-9780071594714-steve-blake", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071594714.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "588303", "product_url": "/app/ecom/book/588303/vitamins-and-minerals-demystified-588303-9780071594714-steve-blake", "bisac_codes": [ "MED003000", "0815" ], "items_count": null, "identifiers": { "ISBN13": "9780071489010", "EISBN13": "9780071594714", "EISBN10": "007159471X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761520" } } } }, { "type": "Product", "id": "00010000588302", "attributes": { "name": "Who Killed HealthCare?: America's $2 Trillion Medical Problem - and the Consumer-Driven Cure", "subtitle": "America's $1.5 Trillion Dollar Medical Problem--and the Consumer-Driven Cure", "description": "<p>A renowned authority from Harvard Business School confronts America's health care crisis-and how consumer control can fix it</p>\n\nPRAISE FOR WHO KILLED HEALTHCARE?<p>A brilliant analysis... A must-read. Bill George, Professor, Harvard Business School and Former CEO of Medtronic</p>\n\n<p>As it becomes more and more obvious to everyone that our current health care system is unsustainable, this is the book that had to be written. Daniel H. Johnson, Jr. MD, former president of the American Medical Association</p>\n\n<p>Regina Herzlingers ideas to tackle the crisis of the U.S. health care system are based on keen knowledge of the systems existing difficulties along with insights that introduce the reader to new streamlined choices that have the potential of getting both quantity and cost under control. Joseph Kennedy, founder, chairman, and president, Citizens Energy Corporation, CEO, Citizens Health Care, former representative (D-Mass)</p>\n\nRegina Herzlinger... offers a vision of the way things can be, should be, and will be sooner or later. The only question is: how long do we have to wait? Greg Scandlen, founder, Consumers for Health ChoicesRegi Herzlinger has brilliantly articulated a better way embracing the principles of competition and innovation that cause every other sector of our economy to thrive. Discharging American health care from the ICU can only happen by putting individual Americans not politicians and bureaucrats back in charge of their health care decisioins. U.S. Senator Tom Coburn (R-Okla), M.D. Following on the heels of her landmark Market-Driven Health Care, Herzlinger lays it on the line with her expose of what many who work in the health care industry have felt in their gut. Now it is articulated in an entertaining and must-read portrayal, with you and me as the only way out. Dennis White, executive vice president for strategic development, National Business Coalition on HealthA wonderful Orwellian romp through issues which carry a deadly irony. The killers of health care are, of course, the third parties, each of which has an itchy palm and a commitment to profit or power which exceeds the commitment to service, with each engaging the others within a politically shaped box. Rarely has the case for the public been made with so much force, foresight, and wit, and a better way forward shown so clearly. James F. Fries, MD, Professor of Medicine, Stanford University School of Medicine You can practically hear the war chants as Professor Herzlinger sets out her view of whats wrong with the health care system and how to fix it. Youd best read it so you can decide which side you will be on when the battle is joined. Paul Levy, CEO, Beth Israel Hospital, Boston, MA Regina Herzlinger, the nations leading expert on consumer-driven health care, has given us a brilliant analysis of the flaws in our health care system and what it will take to get it back on track. Her latest book is a must-read. Bill George, Professor of Management Practice, Harvard Business School, Former CEO, Medtronic, and author of Authentic LeadershipYou dont have to agree with her diagnosis and prescription for the U.S. health care system, but you do have to read her book. Once again, Professor Herzlinger has put together a well researched, well written, and very provocative blueprint for the future of health care. Peter L. 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