The SAGE Handbook of Social Marketing
1st Edition
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Additional Book Details
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:</p>
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<p>- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;</p>
<p>- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and</p>
<p>- setting the agenda for future research and development in the discipline.</p>
<p></p>
<p>For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 1473971675, 9781473971677, 9781849201889, 1849201889, 9781849201889 |
| Language | English |
| Number of Pages | 468 |
| Edition | 1st |