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The IDEATE Method

1st Edition

Identifying High-Potential Entrepreneurial Ideas

Dan Cohen; Greg Pool; Heidi Neck
eISBN-13: 9781544393261

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Additional Book Details

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Sold By SAGE Publications
ISBNs 1544393245, 9781544393247, 9781544393247, 9781544393261, 1544393261
Language English
Number of Pages 104
Edition 1st