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Campaigns on the Cutting Edge

4th Edition

eISBN-13: 9781544391076

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Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels.  As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. 



The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women′s activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.

ISBNs 1544390211, 9781544390215, 9781544390215, 9781544391076, 1544391072
Language English
Number of Pages 296
Edition 4th