Applying Communication Theory for Professional Life

5th Edition

A Practical Introduction

Marianne Dainton; Elaine D. Zelley
eISBN-13: 9781544385969

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Additional Book Details

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

ISBNs 9781544385969, 154438596X, 9781544385945, 9781544385945
Language English
Number of Pages 328
Edition 5th