Discovering Public Relations

1st Edition

An Introduction to Creative and Strategic Practices

Karen Freberg
eISBN-13: 9781544355399

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Additional Book Details

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA)



Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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ISBNs 9781544355375, 9781544355375, 9781544355399, 1544355394
Language English
Number of Pages 400
Edition 1st