Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Public Relations Theory

1st Edition

Eryn Travis; Edward J. Lordan
eISBN-13: 9781544349138

eBook Features

Rent or Buy from $ 48.00 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

ISBNs 9781544349107, 9781544349107, 9781544349138, 1544349130
Language English
Number of Pages 232
Edition 1st