Ongoing Crisis Communication
Planning, Managing, and Responding
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Additional Book Details
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.
|Sold By||SAGE Publications|
|ISBNs||9781544331959, 9781544331959, 9781544331966, 9781071834794, 1544331967|
|Number of Pages||256|