Managing Hospitality Organizations

2nd Edition

Achieving Excellence in the Guest Experience

Robert C. Ford; Michael C. Sturman
eISBN-13: 9781544356853

eBook Features

Rent or Buy from $ 57.60 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

"A perfect book for any Hospitality program, excellent instructor support, and a good resource for students." 
–Denise A. Braley, Mitchell College

Today’s economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment.

The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership. 

Give your students the SAGE edge!

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Sold By SAGE Publications
ISBNs 9781544321509, 9781544321509, 9781544356853, 9781544388663, 1544356854
Language English
Number of Pages 576
Edition 2nd