Entrepreneurial Marketing

1st Edition

A Blueprint for Customer Engagement

Beth Goldstein
eISBN-13: 9781544397443

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Additional Book Details

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Sold By SAGE Publications
ISBNs 9781544320434, 9781544320434, 9781544397443, 1544397445
Language English
Number of Pages 376
Edition 1st