Consumer Behavior and Culture

3rd Edition

Consequences for Global Marketing and Advertising

Marieke de Mooij
eISBN-13: 9781526471604

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Additional Book Details

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

Sold By SAGE Publications
ISBNs 9781544318165, 9781544318165, 9781526471604, 1526471604
Language English
Number of Pages 521
Edition 3rd