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Business Research

1st Edition

A Guide to Planning, Conducting, and Reporting Your Study

Donald R. Cooper
eISBN-13: 9781544307817

eBook Features

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Additional Book Details

A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results.

Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities –exploring, planning, creating, conducting, collecting, analyzing, and writing – directing students from one milestone to the next.


Key features include: 


Statistical Decision Trees enabling students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning
Global narrative highlighting a wide spectrum of business research challenges. 
An APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
Qualitative research and mixed designs.
Real world case studies blending business research within the context of successful organizations.

The book is supported by online resources for instructors and students, including: PowerPoint slides, an instructor’s manual, author selected videos, cases and data sets from SAGE SRM.


Suitable for Business and management students undertaking a research project or research paper.

Sold By SAGE Publications
ISBNs 9781544307824, 9781544307824, 9781544307817, 1544307810
Language English
Number of Pages 432
Edition 1st