Business Research
1st Edition
A Guide to Planning, Conducting, and Reporting Your Study
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Additional Book Details
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
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| Sold By | SAGE Publications |
|---|---|
| ISBNs | 1544307810, 9781544307824, 9781544307824, 9781544307817 |
| Language | English |
| Number of Pages | 432 |
| Edition | 1st |