The New Marketing
1st Edition
How to Win in the Digital Age
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Additional Book Details
<p>In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. <br/> <br/> From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. </p> <p>The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. </p> <p>We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful. </p>
| ISBNs | 152973830X, 9781529738308, 9781526490100, 9781526490100 |
|---|---|
| Language | English |
| Number of Pages | 288 |
| Edition | 1st |