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The SAGE Handbook of Marketing Ethics

1st Edition

eISBN-13: 9781529738575

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.



Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.



PART 1: Foundations of Marketing Ethics


PART 2: Theoretical and Research Approaches to Marketing Ethics


PART 3: Marketing Ethics and Social Issues


PART 4: Issues in Consumer Ethics


PART 5: Ethical Issues in Specific Sectors


PART 6: Ethical Issues in the Marketing Mix


PART 7: Concluding Comments and Reflections

ISBNs 9781529709292, 9781529709292, 1529738571, 9781529738575
Language English
Number of Pages 576
Edition 1st