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Doing Business in Asia

1st Edition

Gabriele Suder; Terence Tsai; Sumati Varma
eISBN-13: 9781529738193

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Additional Book Details

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.



This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. 



Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.

ISBNs 9781526494498, 9781526494498, 1529738199, 9781529738193
Language English
Number of Pages 312
Edition 1st