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Additional Book Details
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.
New to the 5th edition:
|ISBNs||9781526494399, 9781526494399, 9781529726176, 1529726174|
|Number of Pages||424|