Business-to-Business Marketing
5th Edition
eISBN-13: 9781529726176
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Additional Book Details
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.
New to the 5th edition:
ISBNs | 1529726174, 9781529726176, 9781526494399, 9781526494399 |
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Language | English |
Number of Pages | 424 |
Edition | 5th |