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Management Decision-Making, Big Data and Analytics

1st Edition

Simone Gressel; David J. Pauleen; Nazim Taskin
eISBN-13: 9781529738285

eBook Features

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Additional Book Details

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. 

The book features chapters on cutting-edge topics, including: 

• Big data 

• Analytics

• Managing emerging technologies and decision-making 

• Managing the ethics, security, privacy and legal aspects of data-driven decision-making 

The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. 

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. 

ISBNs 9781526492005, 9781526492012, 9781529736496, 9781529737387, 9781526492012, 9781526492005, 1529738288, 9781529738285
Language English
Number of Pages 336
Edition 1st