Management Decision-Making, Big Data and Analytics
1st Edition
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Additional Book Details
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.<br/> <br/> The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. <br/> <br/> The book features chapters on cutting-edge topics, including: <br/> • Big data <br/> • Analytics<br/> • Managing emerging technologies and decision-making <br/> • Managing the ethics, security, privacy and legal aspects of data-driven decision-making <br/> <br/> The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. <br/> <br/> Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. <br/>
| ISBNs | 9781526492012, 9781526492005, 9781529738285, 9781526492005, 9781529737387, 1529738288, 9781529736496, 9781526492012 |
|---|---|
| Language | English |
| Number of Pages | 336 |
| Edition | 1st |