Management Decision-Making, Big Data and Analytics
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Additional Book Details
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
|ISBNs||9781526492005, 9781526492012, 9781529736496, 9781529737387, 9781526492012, 9781526492005, 1529738288, 9781529738285|
|Number of Pages||336|