Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Corporate Communication

6th Edition

A Guide to Theory and Practice

Joep Cornelissen
eISBN-13: 9781529712674

eBook Features

Rent or Buy from $ 27.59 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.



New to This Edition:

A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.

Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.



It continues to be supported by comprehensive and fully updated online resources.

ISBNs 9781526491978, 9781526491985, 9781529712674, 152971267X
Language English
Number of Pages 336
Edition 6th