A Practical Introduction to Mixed Methods for Business and Management
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Additional Book Details
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
|Sold By||SAGE Publications|
|ISBNs||9781526462497, 9781526462497, 9781526462909, 1526462907|
|Number of Pages||136|