A Practical Introduction to Mixed Methods for Business and Management

1st Edition

Patricia Bazeley
eISBN-13: 9781526462909

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Additional Book Details

<p>Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.</p>
<p>The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.<br/>
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The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.<br/>
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Suitable for business and management students and researchers undertaking their own mixed methods research.</p>

Sold By SAGE Publications
ISBNs 1526462907, 9781526462909, 9781526462497, 9781526462497
Language English
Number of Pages 136
Edition 1st