Conducting Classic Grounded Theory for Business and Management Students

1st Edition

Isabelle Walsh; Judith A. Holton; Gaëtan Mourmant
eISBN-13: 9781526481047

eBook Features

Rent or Buy from $ 19.31 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Part of SAGE′s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.


Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.


This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

Sold By SAGE Publications
ISBNs 9781526460080, 9781526460073, 9781526481047, 1526481049
Language English
Number of Pages 120
Edition 1st