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Digital Luxury

1st Edition

Transforming Brands and Consumer Experiences

Wided Batat
eISBN-13: 9781526483560

eBook Features

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Additional Book Details

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Sold By SAGE Publications
ISBNs 9781526458940, 9781526458940, 9781526483560, 1526483564
Language English
Number of Pages 272
Edition 1st