Consumer Behaviour
4th Edition
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Additional Book Details
<p>Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.</p> <p> </p> <p>The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.</p> <p> <br/> </p> <p>New to this edition:</p> Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges <p>Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.</p> <p> </p> <p>Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.</p>
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 1526471078, 9781526471079, 9781526450012, 9781526450012 |
| Language | English |
| Number of Pages | 568 |
| Edition | 4th |