Marketing Communications
3rd Edition
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Additional Book Details
<p>John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.</p> <p>The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.</p> <p> </p> <p>New to this edition:</p> <p> </p> <p>· New chapters on Digital Marketing and Analytics and Social Media Marketing</p> <p>· Strong focus on marketing communications analytics</p> <p>· Update of examples, case studies and references</p> <p> </p> <p>Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors’ manual, MCQ’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos. </p> <p> </p> <p>Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.</p>
| ISBNs | 1526471167, 9781526471161, 9781526446893, 9781526446893 |
|---|---|
| Language | English |
| Edition | 3rd |