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Marketing Communications

3rd Edition

John Egan
eISBN-13: 9781526471161

eBook Features

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Additional Book Details

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.


New to this edition:


·         New chapters on Digital Marketing and Analytics and Social Media Marketing

·         Strong focus on marketing communications analytics

·         Update of examples, case studies and references


Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors’ manual, MCQ’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos.


Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

ISBNs 9781526446893, 9781526446893, 9781526471161, 1526471167
Language English
Edition 3rd