Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Marketing Communications

3rd Edition

John Egan
eISBN-13: 9781526471161

eBook Features

Rent or Buy from $ 29.24 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.


The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.


 


New to this edition:


 


·         New chapters on Digital Marketing and Analytics and Social Media Marketing


·         Strong focus on marketing communications analytics


·         Update of examples, case studies and references


 


Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors’ manual, MCQ’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos.


 


Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

ISBNs 9781526446893, 9781526446893, 9781526471161, 1526471167
Language English
Edition 3rd