Retail Marketing Management

1st Edition

The 5 Es of Retailing

Dhruv Grewal
eISBN-13: 9781526457332

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Additional Book Details

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Sold By SAGE Publications
ISBNs 9781526457332, 9781526446855, 9781526446848, 1526457334
Language English
Number of Pages 169
Edition 1st