Using Focus Groups
1st Edition
Theory, Methodology, Practice
eISBN-13: 9781529738612
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
20% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
| ISBNs | 152973861X, 9781529738612, 9781526445605, 9781526445612 |
|---|---|
| Language | English |
| Number of Pages | 368 |
| Edition | 1st |