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Using Focus Groups

1st Edition

Theory, Methodology, Practice

Ivana Acocella; Silvia Cataldi
eISBN-13: 9781529738612

eBook Features

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Additional Book Details

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.



Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.


 

ISBNs 9781526445612, 9781526445605, 9781529738612, 152973861X
Language English
Number of Pages 368
Edition 1st