Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Netnography

3rd Edition

The Essential Guide to Qualitative Social Media Research

Robert V Kozinets
eISBN-13: 9781526482341

eBook Features

Rent or Buy from $ 20.97 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.



Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.



Sold By SAGE Publications
ISBNs 1526444704, 9781526444707, 9781526482341, 9781526444707, 1526482347
Language English
Number of Pages 560
Edition 3rd