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Digital Marketing

1st Edition

Strategic Planning & Integration

Annmarie Hanlon
eISBN-13: 9781526454881

eBook Features

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Additional Book Details

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.


Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:


 

Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered.
Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks
Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing.

The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.



Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Sold By SAGE Publications
ISBNs 9781526426673, 9781526426673, 9781526454881, 1526454882
Language English
Number of Pages 425
Edition 1st