Sensory Marketing

1st Edition

An Introduction

Bertil Hultén
eISBN-13: 9781526485960

eBook Features

Rent or Buy from $ 29.24 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.<br/> <br/>         • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.<br/>         • The author is one of the most published professors in the field, sharing exclusive expertise and experience.<br/>         • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

ISBNs 1526485966, 9781526485960, 9781526423252, 9781526423252
Language English
Number of Pages 240
Edition 1st