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Sensory Marketing

1st Edition

An Introduction

Bertil Hultén
eISBN-13: 9781526485960

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Additional Book Details

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

ISBNs 1526423251, 9781526423252, 9781526423252, 9781526485960, 1526485966
Language English
Number of Pages 240
Edition 1st