Sensory Marketing
1st Edition
An Introduction
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Additional Book Details
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
| ISBNs | 1526423251, 9781526423252, 9781526423252, 9781526485960, 1526485966 |
|---|---|
| Language | English |
| Number of Pages | 240 |
| Edition | 1st |