Browse All Categories
Study Aids Science and Math Computers and Technology Business and Economics Politics and Social Sciences Fiction Nonfiction Children’s Books

Media Audiences

2nd Edition

Effects, Users, Institutions, and Power

John L. Sullivan
eISBN-13: 9781506397399

eBook Features

Rent or Buy from $ 40.00 USD
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

ISBNs 1506397409, 9781506397405, 9781506397405, 9781506397399, 1506397395
Language English
Number of Pages 368
Edition 2nd