Social Media for Strategic Communication

1st Edition

Creative Strategies and Research-Based Applications

Karen Freberg
eISBN-13: 9781506387093

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.   



Sold By SAGE Publications
ISBNs 9781506387109, 9781506387093, 1506387098
Language English
Number of Pages 336
Edition 1st

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