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Launching Successful Ventures

1st Edition

Michael W. Fountain; Thomas W. Zimmerer
eISBN-13: 9781506358925

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"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it."



–W. Don Stull, Texas Tech University 



The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.

Sold By SAGE Publications
ISBNs 9781506358932, 9781506358932, 9781506358925, 1506358926
Language English
Number of Pages 352
Edition 1st