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Polling and the Public

9th Edition

What Every Citizen Should Know

Herb Asher
eISBN-13: 9781506352435

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Additional Book Details

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Sold By SAGE Publications
ISBNs 9781506352428, 9781506352428, 9781506352428, 9781506352435, 9781483324074, 9781506352411, 150635243X
Language English
Number of Pages 360
Edition 9th