Social Media Strategy

1st Edition

Tools for Professionals and Organizations

Phillip G. Clampitt
eISBN-13: 9781506346250

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Additional Book Details

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Sold By SAGE Publications
ISBNs 9781506346243, 9781506346243, 9781506346267, 9781506346236, 1506346251, 9781506346250
Language English
Number of Pages 328
Edition 1st