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Social Media Strategy

1st Edition

Tools for Professionals and Organizations

Phillip G. Clampitt
eISBN-13: 9781506346250

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Additional Book Details

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management."


—Ray Begovich, Franklin College


 


Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Sold By SAGE Publications
ISBNs 9781506346243, 9781506346243, 9781506346243, 9781506346250, 9781506346267, 9781506346236, 1506346251
Language English
Number of Pages 328
Edition 1st