Ad Critique
1st Edition
How to Deconstruct Ads in Order to Build Better Advertising
eISBN-13: 9781506319513
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Additional Book Details
Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
| Sold By | SAGE Publications |
|---|---|
| ISBNs | 9781483341545, 1506319513, 9781506319513, 9781412980531, 9781412980531, 9781412980531 |
| Language | English |
| Number of Pages | 216 |
| Edition | 1st |