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Rhetoric in Popular Culture

5th Edition

Barry Brummett
eISBN-13: 9781506315645

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“An accessible introduction to contemporary rhetorical theory and its applications in everyday life.”


—Cory Brewster, Eastern Oregon University


Rhetoric in Popular Culture, Fifth Edition, shows you how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. You are guided from theory to practice in an easy-to-understand manner, providing you with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. The highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for you how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Sold By SAGE Publications
ISBNs 9781506315638, 9781506315645, 150631564X
Language English
Number of Pages 320
Edition 5th