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Marketing for Entrepreneurs

3rd Edition

Concepts and Applications for New Ventures

Frederick G. Crane
eISBN-13: 9781483391359

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Additional Book Details

Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

ISBNs 9781483391342, 9781483391342, 1483391353, 9781483391359
Language English
Number of Pages 280
Edition 3rd