Introduction to Media Literacy

1st Edition

W. James Potter
eISBN-13: 9781483379593

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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.


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ISBNs 9781483379586, 9781483379586, 9781483379586, 9781483379593, 9781483379609, 9781483379579, 1483379590
Language English
Number of Pages 296
Edition 1st