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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

2nd Edition

Joseph F. Hair, Jr.; G. Tomas M. Hult; Christian Ringle; Marko Sarstedt
eISBN-13: 9781483377452

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Sold By SAGE Publications
ISBNs 9781483377445, 9781483377445, 9781483377452, 9781483377469, 9781483377438, 1483377458
Language English
Number of Pages 384
Edition 2nd