A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

2nd Edition

Joseph F. Hair, Jr.; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt
eISBN-13: 9781483377452

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With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Please note that all examples in this Second Edition use SmartPLS 3. To access this software, please visit 

Sold By SAGE Publications
ISBNs 9781483377445, 9781483377445, 9781483377445, 9781483377452, 9781483377469, 9781483377438, 1483377458
Language English
Number of Pages 384
Edition 2nd