Organizational Creativity

1st Edition

A Practical Guide for Innovators & Entrepreneurs

Gerard J. Puccio; John F. Cabra; Nathan Schwagler
eISBN-13: 9781506300825

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Reignite your creative-thinking skills to produce innovative solutions

 

Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Sold By SAGE Publications
ISBNs 9781544334929, 9781483313306, 1506300820, 9781483324753, 9781452291550, 9781452291550, 9781506300825, 9781452291550
Language English
Number of Pages 264
Edition 1st