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Fundraising

1st Edition

Principles and Practice

Michael J. Worth
eISBN-13: 9781483393582

eBook Features

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Additional Book Details

Fundraising: Principles and Practice provides you with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage you in thinking critically about issues in fundraising and philanthropy to prepare you for careers in the non-profit sector.


Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modelling. Written specifically for non-profit career-oriented individuals, this book helps you become successful fundraisers.   


It also:

Blends theory and practice to provide students with comprehensive coverage of essential fundraising principles and numerous real-world applications and insights
Emphasizes ethical and legal considerations to help readers make fundraising decisions that are both legal and ethical.

Sold By SAGE Publications
ISBNs 9781483319520, 9781483319520, 9781483319520, 9781483393582, 9781483393599, 9781483393568, 1483393585
Language English
Number of Pages 504
Edition 1st