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Conducting Focus Groups for Business and Management Students

1st Edition

Caroline J. Oates; Panayiota J. Alevizou
eISBN-13: 9781526416124

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Additional Book Details

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.



Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.



Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.



Watch the editors introduce the Mastering Business Research Methods series

Sold By SAGE Publications
ISBNs 9781473948228, 9781473948228, 9781473948211, 9781473948211, 9781526416124, 9781526416148, 1526416123
Language English
Number of Pages 104
Edition 1st